ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Let me ask you two questions: Would you like to see and use a software product before buying it? Tidal Wave 2 – Rising Acquisition Costs. ?. This isn’t limited to the B2C space.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

Duct Tape Marketing

MAY 25, 2022

And what I love about the simplicity of the definition is the software we use every day, as marketers, as consumers, the hardware we use the phones like your iPhone, they're incapable of doing things on their own, unless they're told how to do them. Who's the co-founder and CEO of Google deep mind. But we're not there yet.

Artificial Inteligence 90

Artificial Inteligence Marketing Cofounder SMS 90

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. The mindset works like this: It costs a lot of money to land an enterprise customer. So these costs are amortized over the customers you do land. for every $1.00 Just wait!

Business Model 335

Business Model .Net Revenue IPO 335

Austin Startup

JULY 2, 2021

Chargify, the leading billing platform for B2B SaaS, announced today the massive productivity improvements and decrease in operating costs that CareerPlug has achieved using its new Chargify Business Intelligence product. Visit www.chargify.com to learn more about Chargify Business Intelligence. and Canada.

San Antonio 67

San Antonio B2B Texas Ireland 67

Women Entrepreneurs Can

SEPTEMBER 15, 2022

Whether you’re offering B2C or B2B SaaS, you need to make sure you’re employing the right sales strategies to drive revenue and get your offering into the hands of people and organizations who need it. . This will also help you cut down on advertising costs. Offer Discounted Annual Plans.

Churn Rate 52

Churn Rate Sales B2C Sales Cycle 52

Duct Tape Marketing

OCTOBER 17, 2018

You can get big-time, modern, virtual phone functionality at a fraction of the cost. I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies.

Marketing 56

Marketing Social Media Analytics Software 56

David Teten

DECEMBER 16, 2015

For early stage companies, the metrics that matter might typically center around activation, engagement and retention. Josh Gebhardt, CEO, MetricStory , observes that horizontal spread across and within an organization’s functional siloes is a good metric for B2B products. Customer Acquisition Cost (CAC). Users/Customers.

Metrics 60

Metrics Analytics Balance Sheet .Net 60

YoungUpstarts

NOVEMBER 5, 2018

High-growth startups in the software sales space need to hire adept salespeople to be competitive. Retention and Turnover. The average annual turnover in sales positions is 25% to 30%, and replacement costs can be as much as $300,000 without even accounting for lost sales incurred while a new person is found and brought up to speed.

Sales 164

Sales Startup Salary Non-Compete 164

VC Cafe

JULY 26, 2020

Single users can test enterprise software using a credit card. If you can afford to make an MVP look and feel great, even at the expense of time to market or cost, why compromise? The fundamentals (unit economics/ margins, CAC>LTV, the importance of retention) are more important now. Cash (alone) isn’t king.

Lean 214

Lean Seed Capital Startup Burn Rate 214

ConversionXL

APRIL 4, 2017

There are many who aren’t doing it well , but to me it seems this is a natural extension of any other acquisition channel, and a super important lever for retention and relationship building. For certain businesses, though – usually B2B with a high enough price tag and lifetime value – sales is a must. Image Source.

Channel 118

Channel Marketing Viral SEO 118

ConversionXL

NOVEMBER 22, 2022

Cost per click: Track ad spending to improve performance Where to track CPC 12. Customer acquisition cost: Prevent reckless spending Where to track CAC 13. Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. In GA4 go to Reports > Life cycle > Retention.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Steve Blank

APRIL 1, 2020

Any place with a fixed cost that relies on foot traffic will come under pressure. Cut costs to stay alive for 24 months. Payroll costs/other variable costs. I listened in on a board call with an enterprise software company this week, and when the CEO said, “Our VP of sales assured me our pipeline won’t be affected.”

South Korea 333

South Korea Salary Business Model China 333

Hippoland

OCTOBER 16, 2016

Disclaimer: all of this really only applies to software investors. Super high tech companies I think a lot of software companies would like to think they belong in this category, but the reality is that most software products are pretty easy to build. You don’t see a lot of “self-taught” folks in this category.

Startup 48

Startup Vertical Early Stage Bootstrapping 48

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. Studies show that only 5% of B2B customers are ready to buy. Brand equity helps build the relationships between the perceived benefits and perceived costs that people relate to that product. Customer acquisition cost.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. Compared to selling sophisticated software bundled with professional services to large enterprise companies (Fortune 500) which involves navigating a lot of complexity in the buying cycle. They won’t magically show up at your doorstep and sign a $100K cheque.

IP 98

IP Marketing Technical Review Software Review 98

Austin Startup

FEBRUARY 1, 2011

MK Capital (www.mkcapital.com), which successfully financed marketing automation software pioneer, Aprimo, www.aprimo.com, and master data management leader, Initiate Systems, www.initiatesystems.com, led the round with participation from current ReachForce investor, GSA Venture Partners (formerly Greenhill SAVP) (www.gsavp.com).

B2B 54

B2B Acquisition Retention Finance 54

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. That B2B sales are built on relationships. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows. B2C or B2B, all marketing is people talking to people.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

NOVEMBER 29, 2018

Freemium and free-trial strategies can reduce customer action costs (CACs). The biggest gap in any venture is that between a service that is free and one that costs a penny. Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%.

Customer 119

Customer Conversion Acquisition B2B 119

Duct Tape Marketing

APRIL 28, 2016

You already know the value of a referral in building retention, value and loyalty to your brand. And those referrals help you grow your customer base at a much lower cost than waiting for customers to discover you. About 69% use marketing automation for customer acquisition and 50% for customer retention. photo credit: Pixabay.

Social Media 28

Social Media Retention Channel B2B 28

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. If you teach people how to run their businesses more effectively, they’ll look to you first as they search for software solutions.”.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

FEBRUARY 2, 2023

And it builds this emotional switching cost. Oh, your problem with your software, go into our community. You can see the ROI of that kind of community because it's cost avoidance. If I recall, you know, I'm envisioning somebody listening to this going, we need to do community, we need to increase customer retention by 12%.

Community 84

Community Marketing Audience Networking 84

Duct Tape Marketing

APRIL 7, 2022

So when we strip out pass through, and then we measure the margin on that pass through, it's almost like we have two layers of cost of good sold, which is a concept that a lot of accountants kind of struggle with. And that's mostly gonna be the labor cost of the work that we do for clients. I like actually selling results.

Cofounder 76

Cofounder Hosting Networking Software Review 76

ConversionXL

NOVEMBER 9, 2021

Memberstack’s B2B audience are familiar with YCombinator. Scrolling further, we have a simple 3-step process on how the software works. This interactive demo of the product’s features solves a common barrier to app user retention and prolonged engagement. Memberstack keeps it brief, which is ideal.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

FEBRUARY 10, 2021

To better understand the current SaaS demo trends, I set out to study subscription-based software websites to see how they treated their demos (or lack thereof). What types of demos are used, and are there correlations between B2B and B2C demo usage? What are the most frequently included supporting pieces to a demo sign up page?

Product 120

Product B2C B2B Email 120

Mucker Lab

MAY 1, 2013

The global trend for software powered innovations to permanently impacting every part of our lives and every part of our work is unstoppable and just at the beginning. Instead of funding or founding enterprise software companies – these new startups are increasingly hybrids. Software is eating industries.

Software 107

Software Silicon Valley Los Angeles Columbus 107

Hunter Walker

SEPTEMBER 9, 2023

Software and technology in general has driven down the cost of most creativity and powerful tools are in the hands of more than 1 billion human beings. Hence, conversion rates and retention fall over time. But all of these moments were based on artificial scarcity and cultural gatekeeping. Global Fandom.

Non-Compete 162

Non-Compete Distribution Community B2B 162

ConversionXL

NOVEMBER 11, 2015

High Cost and barrier for entry means that a lot of people dismiss it without really understanding the true benefits of the tool. It still can do more and can present more value than just about any other tool, but at this point the barrier to get to that value is not worth the additional cost for the tool. Right now it’s in beta.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

SEPTEMBER 30, 2020

If integrations are critical to your product, highlight how to integrate with other popular software in users’ tech stack. In our experience, 99% of B2B SaaS products should limit the trial to 14 days, max […] “If you have salespeople, it’ll shorten your sales cycle. No education needed. Image source ). Use value-based pricing.

Customer 121

Customer Sales Cycle Email Missouri 121

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). First Ask Yourself, “What’s the Cost of Switching?”. Here’s how A.G.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). First Ask Yourself, “What’s the Cost of Switching?”. Here’s how A.G.

Customer 91

Customer Retention B2C Programming 91

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Case studies help B2B companies convert and accelerate the most leads.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” For example, Act-On’s ad appears for the search term “marketing automation software.” According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers.

Customer 140

Customer Marketing Social Media CPA 140

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. tells you how much adwords cost. customer retention, churn reduction, lifetime value.

Software Review 53

Software Review Technical Review Startup 53