The Startup Magazine

MARCH 24, 2024

Pipeline velocity measures the pace at which your sales pipeline moves. It is a quantified metric that focuses on the speed of turning prospects into customers. Accelerating your B2B pipeline is about turning up its velocity so that it zips through stages and transforms prospects into paying customers briskly.

B2B 132

B2B Forecast Entrepreneur Analytics 132

YoungUpstarts

JULY 16, 2019

by Ryan Moore, Director of Client Management, Peak Sales Recruiting. Sales isn’t exempt from this recent growth, either. Sales isn’t exempt from this recent growth, either. AI tools are currently transforming the world of B2B sales, and some of the unique ways AI can streamline your sales process might surprise you.

Artificial Inteligence 113

Artificial Inteligence Sales Sales Cycle North America 113

ConversionXL

FEBRUARY 27, 2019

“Email marketing is dead.” But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing has an ROI of 28.5% While several factors go into successful email campaigns , great email copywriting is vital.

Email 133

Email Software Review Campaign Metrics 133

ConversionXL

JULY 21, 2022

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. Omnichannel aligns branding, messaging , and customer service across every channel.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

JULY 22, 2020

Sales and marketing misalignment reduces revenue, lowers the quality of customer service, and can even dampen company culture. According to The B2B Lead , sales reps spend about 50% of their time prospecting unproductive deals—while missing 80% of the most qualified leads. So how do you get aligned? Image source ).

Sales 90

Sales Cost Marketing Audience 90

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement. What Is Sales Enablement and Why Should You Care? Image Source.

B2B 48

B2B Sales Technical Review Software Review 48

YoungUpstarts

AUGUST 24, 2020

What comes into your mind when you hear B2B marketing strategies ? You have to employ both traditional and digital B2B marketing tactics to stay ahead in today’s competitive marketplace. You have to employ both traditional and digital B2B marketing tactics to stay ahead in today’s competitive marketplace.

B2B 165

B2B Marketing Social Media B2C 165

ConversionXL

MARCH 5, 2019

Cold emails are unsolicited emails sent to previously uncontacted recipients. To many, cold emails are synonymous with spam and a nuisance—one reason why U.S. hours checking their work email each day. Why would anyone want to use cold email? Still, it’s easy to get cold emails wrong. workers spend 3.2

Email 130

Email Campaign Reputation San Diego 130

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

Duct Tape Marketing

JUNE 12, 2024

written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.

Marketing 61

Marketing B2B Distribution Audience 61

YoungUpstarts

FEBRUARY 7, 2019

Having a carefully-developed sales strategy is crucial if you want to grow your business. Whether you’re setting up your sales strategy for the very first time, or updating your current document, here’s our top pointers for developing a clear and well-rounded plan that will help drive your business’ growth.

Sales 113

Sales Argentina Technical Review B2B 113

ConversionXL

OCTOBER 21, 2012

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Its longevity is a testament to its ability to convert leads into buyers and buyers into repeat customers. Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized.

Campaign 111

Campaign Email Clickthrough Sales 111

Duct Tape Marketing

JUNE 6, 2024

Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. He also started SavingsAngel.com which has grossed more than $6 million in sales with zero paid ads. Skyrocket their sales. It lets me build relationships.

Lead Generation 60

Lead Generation Networking PR B2B 60

ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. This consists of dominating your competition, and out-converting by acquiring new customers in a cheaper way that your competitor does. What are the priority customer problems and opportunities?

B2B 94

B2B Marketing Curation PPC 94

YoungUpstarts

OCTOBER 30, 2019

B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. From improving brand awareness to making more sales, the right traffic generation can transform the future of a B2B brand. Ignore SEO.

B2B 138

B2B B2C Social Media SEO 138

Rembrandt Communications

AUGUST 7, 2019

You’re in charge of all tech innovation at your B2B, and as the CIO, you are probably analytical and love statistics. Review all of the tactics they use to communicate with both current and potential customers. This article originally appeared on B2B News Network. Talked to Your PR and Marketing Teams, Lately?

PR 100

PR Technical Review B2B Public Relations 100

The Startup Magazine

NOVEMBER 26, 2023

In B2B businesses, account-based marketing (ABM) is a potent strategy that revolutionizes how brands engage with their audience. How Account-Based Marketing Can Help B2B Businesses Account-based marketing is a strategic approach that customizes marketing efforts toward specific high-value accounts.

Customer 124

Customer Marketing Campaign Architecture 124

YoungUpstarts

NOVEMBER 11, 2016

The B2B (business-to-business) industry can be challenging. So what should entrepreneurs entering the B2B industry know? So what should entrepreneurs entering the B2B industry know? B2B customers are more valuable and more difficult to replace than B2C. The B2B industry does not move as quickly as B2C.

B2B 219

B2B B2C Entrepreneur Cofounder 219

Duct Tape Marketing

APRIL 25, 2019

7 Reasons Why Proposal Software Will Boost Your Sales written by John Jantsch read more at Duct Tape Marketing. For sales purposes, writing can be extremely daunting. If you’re great at closing sales, you don’t necessarily need to be a good writer. Moreover, your proposal will be added to the sales pipeline.

Software Review 77

Software Review Software Sales B2B 77

ConversionXL

NOVEMBER 27, 2019

Torment your customers,” Stephen Brown advocates , tongue only partially in cheek. Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. CD Baby famously took a similar tactic with their confirmation emails : It’s whimsical. The sudden revelation spiked emotions— and sales.

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

Torment your customers,” Stephen Brown advocates , tongue only partially in cheek. Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. CD Baby famously took a similar tactic with their confirmation emails : It’s whimsical. The sudden revelation spiked emotions— and sales.

Customer 101

Customer Differentiation West Virginia Campaign 101

Up and Running

SEPTEMBER 18, 2014

Almost all businesses have a customer-facing aspect to them. Software companies have project managers, sales people, and sometimes whole customer service departments. Even B2B companies need a point-of-contact to provide solutions. What do customers want? Your customers need you to listen to their problems.

Customer 113

Customer Design Web B2B 113

View from Seed

SEPTEMBER 18, 2019

Enterprise SaaS/B2B software – account executives (AEs) and sales developement reps (SDRs). The point here is not to do a granular forecast of revenue or number of users/customers, but to put a stake in the ground so investors understand what you believe is achievable with X amount of resources given Y timeframe.

Part-Time VPE 195

Part-Time VPE Seed Stage CTO Hire Forecast 195

ConversionXL

JUNE 2, 2022

Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. DocuSign combines both to fuel its sales funnel. You’ll also learn how to approach ABM and lead generation to engage your ideal customer. Account-based marketing (ABM) and lead generation both offer a way to do this.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

MARCH 31, 2023

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Nurturing stage email performance. Lead-stage content performance.

Demand 256

Demand Metrics NPV Net Present Value 256

Duct Tape Marketing

JUNE 23, 2022

In this episode, she’s breaking down why it’s so important today to build an online community of raving fans and customers for your business and the best ways to go about it. 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community?

Community 90

Community B2B B2C Technical Review 90

YoungUpstarts

JUNE 11, 2017

Whether you’re a startup looking at taking those first steps into the business world or an established company wanting to expand your customer base, marketing your business is an important step in getting your brand in front of the right people. Get social with customers and clients. Then we come to good old-fashioned networking.

Database 164

Database Software Review Dividend Social Media 164

ConversionXL

MAY 22, 2017

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. launched a contact management software. Image Source.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

YoungUpstarts

DECEMBER 1, 2017

If you’re like many business owners or sales leaders, you may be sweating. Sales tend to slow down in the summer for many businesses and the impact lasts well into the last quarter, and with the holidays fast approaching, that doesn’t leave much time to make an impact. Ask your current customers for “introductions,” not “referrals.”.

Revenue 127

Revenue San Diego Technical Review Dividend 127

Startup Professionals Musings

JULY 3, 2020

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Nurturing stage email performance. Lead-stage content performance.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

ConversionXL

APRIL 1, 2019

Your knowledge, in other words, can become a curse—a barrier that keeps you from communicating what customers care about in language they understand. It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. For marketers in B2B sales, the challenge increases. Image source).

Technical Review 133

Technical Review Marketing Software Review Audience 133

ConversionXL

JULY 8, 2021

But a good conversion rate doesn’t always mean more sales. In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. But again, context matters.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. One neglected its positioning by failing to target the biggest pain point, and the other failed to build a brand that its customers could trust above the other major players.

Marketing 110

Marketing Product Audience Equity 110

YoungUpstarts

DECEMBER 22, 2014

In the same year, Singapore did not improve its credit terms with export customers either. A total of 30 per cent of business-to-business (B2B) invoices issued to foreign companies were paid late and 6.5 credit terms), a rise in daily sales outstanding, or DSO, affects the cash flows of local businesses. Set credit limits.

Singapore 191

Singapore Asia Management China 191

Duct Tape Marketing

MAY 2, 2024

Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): I was like, I found it. So what that means is your customers are searching for your product or service, but they don't actually click anywhere, including clicking to your website.

SEO 68

SEO Search Generative AI Engineer 68

ConversionXL

AUGUST 18, 2020

email marketing software,” “accounting software”), but Google processes more than 40,000 searches per second. In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses.

Framework 123

Framework B2B SEO Search 123