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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

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Which Fundraising Round Should You Skip?

View from Seed

The reality is that if a founder raised every one of these rounds, and lead investors always got their “target” ownership, the level of dilution would be ridiculous. No good investor would want the founder/CEO of a company to have insufficient ownership by the series A, and every founder I know is sensitive to taking too much dilution.

Dilution 149
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Comparing Startup Accelerators

Austin Startup

Re: cash, the more “unbundled” types of accelerators (less formalized, less equity) tend to not provide any cash upfront, but also typically “cost” less in equity, often just 1–2% of your fully diluted capitalization. Anti-Dilution. See: Startup Accelerator Anti-Dilution Provisions; The Fine Print.

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Who are the Major Revenue-Based Investing VCs?

David Teten

Investment Criteria: B2B SaaS or tech-enabled services with proven, recurring contracts. Benefits: Non-dilutive, flexible credit offerings that fit SMB or enterprise SaaS. RevUp : “Companies receive $100K-250K in non-dilutive cash…[paid back in a] 36-month return period with revenue royalty ranging from 4-8%, no equity.”.

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2010 VC Funding Outlook for Startups – Prepare for Winter (Part 3/3)

Both Sides of the Table

It affects even B2B companies because ultimately most must sell to companies who sell to consumers and if they suffer they cut back on suppliers. If you’re raising $2 million and can close on $3 million – don’t optimize to minimize short-term dilution, optimize for contingencies in case the market gets worse. million – take it.

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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

Brant and Patrick undertook a difficult challenge: to provide a generally accessible introduction to Customer Development, without diluting its impact or dumbing-down its principles. Four Steps primarily centers its stories and case studies on B2B hardware and software startups. I think theyve succeeded. I think theyve succeeded.

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Two investment deals are on the table. Which do you sign?

The Startup Toolkit

Roughly 33% dilution for full round ($2mm pre-money). 40% dilution for full round (roughly $2mm pre-money). Vision for B2B, sales-driven technology. What’s the dilution? . $500k now, plus commitment to help close $500k more from other angels. 1.25mm total. Highly experienced, top-tier angels. Conveniently local.