ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Metrics for your demand generation funnel. email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

Startup Professionals Musings

APRIL 13, 2019

Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Pick the right platform for your business.

Social Media 199

Social Media Media Analytics Viral 199

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Also, cohort behavior often reflects the use of the product over time. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Professionals Musings

MAY 10, 2019

For B2B environments, consider who makes the buy decisions. Viral videos, personal anecdotes, and informal surveys would likely be counterproductive. Jumping in haphazardly with poorly a focused message is definitely non-productive, and may harm your business. Use business metrics and tools to tune your efforts.

Social Media 247

Social Media Media Reputation Viral 247

ReadWriteStart

FEBRUARY 20, 2013

And it’s true that offering a base-level product for free to gain visibility and marketshare and then converting a subset of users to a paid, premium version is not a viable strategy for every business. By offering your product for free, you run the risk of cementing that value in the minds of customers.

B2B 60

B2B Product Small Business Administration SBA 60

Startup Professionals Musings

OCTOBER 2, 2013

Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Pick the right platform for your business.

Social Media 252

Social Media Media Entrepreneur Metrics 252

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

MARCH 8, 2017

Assess social media relevance to your product or service. If your business is industrial B2B products, social media may be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Spend your time and money on other platforms.

Social Media 147

Social Media Media B2B Analytics 147

Startup Professionals Musings

APRIL 9, 2017

Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Pick the right platform for your business.

Social Media 166

Social Media Media Cost Analytics 166

ConversionXL

MARCH 28, 2014

Even if you’re not creating your own explainer video, this article will help you understand what you should expect from working with a professional production company, so you don’t end lose time, dollars or your hair. Even though the video may contain some of these elements, an explainer video is NOT specifically: A Viral video.

Video 122

Video Software Review Cofounder Metrics 122

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

of revenue, force-feeding sales pipelines with an unprofitable product. Use viral growth to offset cancellations. Few B2B companies can truly claim “viral growth” characteristics. Another way to think about these solutions is that a SaaS business cannot have static fundamental metrics. Just wait!

Business Model 335

Business Model .Net Revenue IPO 335

Startup Professionals Musings

AUGUST 22, 2012

Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Pick the right platform for your business.

Social Media 238

Social Media Media Cost Startup 238

View from Seed

AUGUST 30, 2016

Regardless of your opinion of any of these companies, their successes or failures in going public, or the future of their businesses, they’ve all succeeded in convincing hundreds of millions of people (or even billions) to use their product. The city I call home, Boston, is not known for its social products. A Story of Impact.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

JANUARY 31, 2014

What are you using our product for? Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. Do your product shots meet the standards your target market has from their web browsing experience?

Analytics 134

Analytics Video Matching Conversion 134

ConversionXL

AUGUST 10, 2021

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Your Instagram performance metrics will suffer: Fake followers and bots don’t like, comment, or view your posts after your initial purchase. 7 principles to effectively grow your Instagram following.

Metrics 152

Metrics Audience Curation Algorithm 152

The Startup Magazine

JUNE 5, 2018

This is especially true for B2B companies, for which LinkedIn is a vital clearinghouse of information. Original content is a crucial pillar of your corporate LinkedIn profile, no matter how self-evident you believe your products’ or solutions’ advantages to be. Ignoring (or Failing to Track) Engagement Metrics. What’s yours?

Marketing 84

Marketing Social Media Metrics Viral 84

Startup Professionals Musings

JUNE 18, 2011

Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Pick the right platform for your business.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Ben's Blog

MAY 15, 2020

In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users. In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users.

Founder 36

Founder Conversion Technical Review Cash Position 36

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] Productizing that and then scaling it out. I only work with B2B clients as well into service delivery. If you're B2B, it should be LinkedIn. I think B2B influencers on like LinkedIn and really be starting to become a thing in 2024.

Channel 63

Channel Acquisition Framework B2B 63

Cracking the Code

JANUARY 28, 2008

Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. We are optimistic though, as bearish markets tend to increase the need for more workforce productivity.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. 81% of people use Instagram to research products and services, and two in three people say the network helps foster interactions with brands. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

APRIL 3, 2018

Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product). Work hard to define meaningful product metrics – enabler of team success. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1.

Retention 106

Retention Artificial Inteligence Channel Email 106

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. Automation allows you to spend less time on tedious tasks and will help boost productivity, especially within a small marketing team. I previously posted a detailed presentation with sales technology tools useful for B2B sales.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MAY 19, 2016

Users don’t take linear paths to and through apps or products. They get to your app or product how they want to, when they want to and do whatever they want to do. While McKinsey talks of profound changes … Marketers have long been aware of profound changes in the way consumers research and buy products.

Analytics 78

Analytics Metrics Channel Software Review 78

Duct Tape Marketing

JUNE 16, 2017

They take care of everything from the hardware to metrics and post-production. As Instagram takes off with wider audiences, a proven opportunity is there (for B2C and B2B brands alike). Use a custom hashtag to encourage virality, making it easier for you to identify content in one place. Educate with actionable advice.

South Africa 52

South Africa Audience Video Africa 52

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Once you master step one… graduate to the next level, aim for the large possible global audience that is relevant for your products/services/mission. If you are a B2B company, checkout Cisco's social efforts. Just do TV on YouTube!

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Why can't they build their own store, newspaper, library, product catalog, ad experience and so much more in six clicks? You are welcome to look at any random product, but let's look at the All-Clad d5 Stainless-Steel French Skillet. Take any metric you want. From bras to dresses. Subscribers.

Design 150

Design Software Review Technical Review Mobile 150

conversionxl.com

FEBRUARY 4, 2014

What are you using our product for? Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. Do your product shots meet the standards your target market has from their web browsing experience?

Analytics 98

Analytics Software Review Conversion Video 98

Cracking the Code

OCTOBER 10, 2008

Like SaaS products themselves, we now intend for these laws to be periodically refined through major releases to reflect the changing landscape of the SaaS world. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Brian, Paglo www.paglo.com. Great list! Great list!

Software Review 48

Software Review North America Europe Metrics 48

Up and Running

OCTOBER 18, 2016

Even if your brand is lacking an inherently Pinterest-friendly visual product, you can still develop a content strategy to take advantage of Pinterest. As a rule, however, try to create a variety of boards that reflect your company culture, product or service, industry, and topics of interest to your ideal client. Here’s how to do it.

Small Business 60

Small Business Marketing Social Media Curation 60

marketingland.com

JULY 11, 2012

The final section of the email, initially appearing to be 6 product images, is actually three separate 2-product images. New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article. Whitepapers: The B2B Marketers Roadmap to SEO Success. It’s Not WHAT You Need to Go Viral – It’s WHO.

Email 49

Email Mobile SEO Search 49