Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. It's like, that's who they got to know us, and now they're starting to trust us, so they're gonna give us their name and email. Like this show?

Marketing 76

Marketing Differentiation B2C PR 76

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Conversion optimization is a little different if you’re in B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

YoungUpstarts

FEBRUARY 23, 2015

We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns. In planning for your digital campaigns, there are three areas worth nothing. Six Stages in Digital Advertising Campaigns. Define campaign messages.

Social Media 100

Social Media Campaign SEO B2C 100

YoungUpstarts

AUGUST 17, 2014

Automation helps with mass emails, social media replies, and on-page content. For example, IFTTT (if this then that) allows marketers to create ‘recipes,’ combining platforms to influence a general or specific campaign. Blackhat SEO. Automation is sometimes associated with ‘spam’ or blackhat SEO efforts. Why You Need It.

Architecture 180

Architecture Marketing SEO Cofounder 180

View from Seed

MARCH 3, 2015

So we had those two assets: Website Grader and the resulting email list. We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We would give things a few different tries, whether it was trying a topic (like social, SEO, etc.)

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

The Startup Magazine

MAY 15, 2019

Startups and small businesses alike can efficiently market through SEO-driven content, email and social media with a minimal amount of money and the information get to reach a large number of people. Through these affordable tactics, it is easy to save money and expand businesses more also engage in promotion campaigns.

Marketing 86

Marketing B2C Mobile Social Media 86

ConversionXL

MARCH 4, 2016

Lead/Meeting intelligence: Allow teams to mine important information about a lead from the very basic (email ID, phone numbers) to complex information (common professional connections, news mentions, job changes etc). Email/Calling productivity: Help improve first contact efficiency typically while prospecting. Blogs, SEO, Ads.

B2B 48

B2B Sales Technical Review Software Review 48

Duct Tape Marketing

MARCH 30, 2022

Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. 4:56] Could you talk about something you’ve written about — the end of technical SEO? [5:43]

Technical Review 87

Technical Review SEO Metadata Algorithm 87

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11. Digital marketing metrics are values that are used to track and measure campaign performance.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure SEO performance on a page level? Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. It deals with two of the hardest practical challenges we face in the field of measurement: multi-touch campaign attribution analysis and multi channel analytics. I am out of breath! Glory will be yours!!

Analytics 71

Analytics Web Technical Review Metrics 71

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. Like this show?

B2B 83

B2B Marketing B2C ChatGPT 83

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Online chat. Another way connect with customers is online chat. The sales’y part.

Sales 60

Sales Marketing Sales Cycle B2C 60

Occam's Razor

DECEMBER 9, 2013

Start investing in your email marketing strategy for extending relationships, and your paid search strategy for brand terms. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google).

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

JULY 22, 2013

If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. You will send email type A to people in the See stage and email type B to people in the Think stage. You want sales, yes. It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

FEBRUARY 3, 2017

According to the benchmark report, most affiliates work in the B2C space (79.45%). Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Keep them updated about new offers, products and seasonal campaigns. Email Marketing – 37.85%. Email Marketing.

Affiliate 48

Affiliate Programming Marketing PPC 48

Up and Running

AUGUST 7, 2019

Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. Is it right to compete on price, personalization, relying on your channels, or joining the big product lists and trying to be the best at Amazon SEO? Be mobile-friendly. Use personalization for different demographic segments.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Mike Michalowicz

FEBRUARY 11, 2013

By having contest entrants choose among several products you get them familiar with your other products and get their email address too! You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off. Inspire Customers To Call You.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

MARCH 14, 2024

Connect with John Jantsch on LinkedIn Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. For somebody that's got that kind of full-time experience, plus they're not going to write the email copy. 03:57): How do we get the email?

Hiring 70

Hiring Leadership Email Campaign 70

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Revue is a tool designed to help create email digest newsletters. In some cases, you might have an entire marketing campaign to go along with your video. Second, you can capture information (name, email, etc.)

Video 48

Video Conversion Mobile Search 48

ConversionXL

JULY 9, 2015

and you’re executing targeted marketing campaigns that are garnering traffic. The strongest conversions have started even before a customer lands on your site, through strategic SEO practices and targeted inbound marketing. How many emails did they receive? Your free trial signups are hardly equal. What keywords? What content?

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. We’ve all given and received one-off recommendations in Slack groups or via email. You know it’s exclusive when the site promoting an SEO event is a single page of basic HTML! Send company swag.

B2B 110

B2B Marketing Social Media B2C 110

Brandanew

AUGUST 13, 2015

Emails/ your profession) and can qualify leads and follow up creatively. In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. Your Blog takes care of your social content and Email content needs.

Small Business 100

Small Business Marketing Software Review B2C 100

Occam's Razor

FEBRUARY 20, 2012

No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Will I analyze Search first or Campaigns? Email Marketing, Blog ads, Social channels AND mobile experiences AND mobile applications. Things that might hinder SEO. So off to YouTube to do some relevant searches to see what videos show up.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

MAY 27, 2020

Take this email pitch I received recently. This all might look like an easy, stress-free way of acquiring links, but let me use one of the phrases SEOs like the most: ”It depends!”. B2B copywriting almost always requires more skill and time compared to B2C. I’ve found people are much more responsive there versus email.).

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). For example, Google could send you a ton of traffic via your pay-per-click campaigns. I was working with a company that runs a private college type system.

Analytics 139

Analytics Aggregator Channel B2B 139

Duct Tape Marketing

APRIL 10, 2019

Two B2Bs and one B2C. No, two B2Cs and one B2B. John Jantsch: Before we give away your email address, which we will do in the show notes. In fact, I need to get you to come over and speak if that’s okay, which is how to get Google to find your website in brackets SEO. That is really how we built it. It really does.

SEO 77

SEO Networking Engineer Marketing 77

Duct Tape Marketing

JANUARY 8, 2015

Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. You do most of the work on the front end building your site, optimizing with SEO and building a website traffic strategy. People Won’t Tune out your messages.

Marketing 28

Marketing North America Lead Generation B2B 28

ConversionXL

OCTOBER 30, 2021

What emails did they click through? Generating awareness through SEO. Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. Email addresses are observations. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. This works on email, too. 62% of designers receive no customer data at the start of the campaign.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

NOVEMBER 18, 2014

I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

steveblank.com

JULY 8, 2011

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

The Next Web

MARCH 3, 2014

Your mission is to grow, and for B2C companies it means more users. ASO (Appstore Search Optimization) for apps plays a similar role to SEO for websites. The ground was then set for sending her my pitch email, while promising her an exclusive. When you’re marketing a startup, you don’t have a fat marketing budget.

Brazil 158

Brazil Technical Review PR Development Team Review 158

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Standing Out with SEO and Style. Email open rates, click-through rates, and response rates. The challenge?

Demand 48

Demand B2B Curation SEO 48