Up and Running

OCTOBER 2, 2012

Like most B2C product categories these days, your product may compete in a very crowded environment. Review their web site, social media presence and, of course do a Google search. How frequent do they post on Facebook and what types of content do they post, • Which channels of distribution do they utilize. •

Offshore 89

Offshore Social Media B2C United States 89

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home. Why leave your passion behind when it comes to the web? The web can sell product. The web can really do … so much.

Web 164

Web Design Marketing Security 164

David Teten

JANUARY 3, 2013

The Shirt was named Oprah’s “Must Have Fashion Item” of 2011, and is distributed through Bloomingdale’s, boutiques, and www.the-shirt.com. - Smallknot is a TechStars NYC 2012 community crowdfunding platform for small businesses. Details on this investors-only evening: RSVP .

Angel Investor 114

Angel Investor SMS B2C New York 114

ConversionXL

MAY 22, 2017

Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Back to those (early) days when Marketing Automation was just born, the world was web-centric. Is it a B2B or B2C email?” , “What is the company where this contact is working at?”

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

The Next Web

DECEMBER 8, 2012

But connecting with consumers and brand advocates directly, in active online communities, is the real secret sauce, especially for B2C startups with an online presence. As a B2B or B2C business, why not spend time promoting the good work of your clients on social media? What makes them special and effective? Pencils of Promise.

Community 141

Community B2C Social Media B2B 141

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Jeff Hilimire

AUGUST 30, 2013

Mobility is going to be critical to technology going forward, said Cummings, who juggles three kids and five Web-focused startups. While Atlanta has B2C “operational talent” — evident by the city’s cluster of major media and marketing companies — it lacks B2C “entrepreneurial talent,” Cummings said. “We

Atlanta 77

Atlanta B2C Georgia Los Angeles 77

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Because they generate most of their revenue from ads with Mediavine , their main objective is article views; Pinterest helps distribute their content. That said, company promotion is indirect—don’t plan a hard sell.

Marketing 114

Marketing Viral Campaign Search 114

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. Most notably, Apple used to deploy this tactic in their online store.

Sales 60

Sales Marketing Sales Cycle B2C 60

Occam's Razor

SEPTEMBER 15, 2014

They use different technologies of course, and different distribution mechanisms. Check with the web analytics tool you use, every single tool allows you to do this, though each has a nuance you have to absorb. You can track mobile websites just fine with your standard web analytics tool. You have to solve for all of them.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

NOVEMBER 8, 2018

Still, the queries that continue to shift from text to voice are not distributed evenly across all topics. There is further potential to compete with Amazon on the open web. Competing with Amazon across the web. Among everyone I spoke with, there was agreement: The impact of voice search for B2B companies trails the B2C market.

B2B 100

B2B eCommerce Search Technical Review 100

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). and my two books.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Mike Michalowicz

FEBRUARY 11, 2013

Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off. Write For A Trade Magazine.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

FEBRUARY 28, 2017

Too much emphasis was on Averages (remember averages suck, distributions are better ). That last bit I added above, Human, has meant many different things over the evolution of the web. For most of you, Login-ID might just be an account someone created on the web or a email address that someone used to sign up for your mailing list.

Metrics 60

Metrics Analytics Acquisition Naming 60

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. The more targeted content relevant to your communities you create on your blog, the easier other distribution platforms will be.

Small Business 100

Small Business Marketing Software Review B2C 100

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. What this strategy achieves: Adds instant credibility to your content and provides a natural distribution network. It’s a great opportunity to meet experts that you’ve known on the web for ages.

B2B 110

B2B Marketing Social Media B2C 110

Version One Ventures

NOVEMBER 5, 2012

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. To be successful, every web start-up needs to be thinking about how it can build demand-side economies of scale. (Photo credit: phill.d) Here’s why. This is often known as “network effects.”

IP 156

IP B2C Demand Startup 156

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. it’s really a software business, not liquidity driven) and that B2C marketplaces could not be built under the giant momentum of eBay’s “ network effect. Investment stopped, and entrepreneurs focused on other categories.

B2C 136

B2C B2B Demand Vertical 136

Duct Tape Marketing

APRIL 28, 2017

Social posts also have short shelf-lives and stay in view only when they are shared and distributed by your community. IronSource incentivized their content distribution and got staff involved. Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. The result? Lead generation & sales.

Social Network 50

Social Network Distribution Curation B2B 50

Reid Hoffman

AUGUST 17, 2021

It’s a massive distribution advantage. Then the very last one I’ll say before I hand it over to Sridhar is, generally speaking, consumers in the B2C side like the new, they like the underdog, they like it, they’re willing to try it out, they want to give it a shot, they want to see if it could be that thing. Hindsight is always 20/20.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

It’s a massive distribution advantage. Then the very last one I’ll say before I hand it over to Sridhar is, generally speaking, consumers in the B2C side like the new, they like the underdog, they like it, they’re willing to try it out, they want to give it a shot, they want to see if it could be that thing. Hindsight is always 20/20.

Cofounder 69

Cofounder Differentiation Search Advertising 69

online.wsj.com

SEPTEMBER 23, 2012

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. Consumer Services (B2C). WSJ Web Slice.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Startup Lessons Learned

OCTOBER 23, 2009

– Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. BUT it definitely does NOT have the super-duper-hyper-ultra-cool Web 2.0 While I personally have all sorts of super-duper-hyper-ultra-cool Web 2.0 spit and polish about it.

San Francisco 144

San Francisco Customer Wiki Lean 144

Brandanew

MAY 14, 2015

Brandanew: In terms of content distribution, do you think social is the single biggest channel out there? Ken Herron : Social is by far the biggest channel for free/low-cost content distribution. That said, for B2B companies the proxy/leading indicator is often lead generation compared to B2C companies’ DTC/retail sales.

Social Media 100

Social Media Marketing Technical Review Distribution 100

ConversionXL

MAY 27, 2020

B2B copywriting almost always requires more skill and time compared to B2C. Other than making your web pages look swell , images have a role in acquiring new links as well. Find your images across the web and ask the website editors to add linked credits. Have you built a relationship with the editor?

B2B 142

B2B Social Media Email Campaign 142

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Flash Networks. Perfecto Mobile [profitable and well funded].

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

steveblank.com

JULY 8, 2011

Useful blogs and links for startups Click Here ————– 2.

Software Review 110

Software Review Startup Silicon Valley Analytics 110