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Conversion, retention and churn benchmarks

VC Cafe

In SaaS in can be the conversion from trial to paying customer, and in consumer subscription it can be the conversion from download to subscriber. In a contracted venture capital environment, where external funding is more difficult to raise, founders know that they need to make due with less, and extend the runway further.

Retention 109
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Startup Benchmarks

VC Cafe

When you start with an honest and diligent effort to determine the truth of your situation, the right decisions often become self-evident.” — Jim Collins , author of Good to Great. In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech.

B2C 141
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5 Ways Mobile Apps Can Help You Build A Brand

YoungUpstarts

If you’re not using mobile software to get there, you should be. Instead of downloading all the million-and-one apps that look promising on the App Store or Google Play, first think about what you’re trying to accomplish. Are you trying to construct a brand that consumers will come to know and trust? Develop your own mobile app.

Mobile 100
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Clubhouse put a big bullseye on social audio

VC Cafe

It has however, a clever marketing launch to build traction: a new user can reserve a username (capture interest), but requires 10 followers (or some hustle) to get an invite code. Mumble – the first wide spread free and open source software for VoIP. VC funding, if any, is still undisclosed. Spoon – audio live streaming.

Audio 139
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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 78
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9 Reasons Why Small Businesses Should Care About Content Marketing

Brandanew

They sell software and apps. If you’ve ever been on Hubspot’s blog, you’ve probably downloaded one of their templates or whitepapers and already know. They will ask you to enter your details before availing of the free download opportunities. Yet, why do they invest so heavily on writing and producing content?

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. As many as 97% of people read product reviews before making a purchase and 89% consider them an essential resource. . The follow-up and additional reviews speak to the consumer’s subconscious mind.

Email 136