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Conversion, retention and churn benchmarks

VC Cafe

In SaaS in can be the conversion from trial to paying customer, and in consumer subscription it can be the conversion from download to subscriber. In a contracted venture capital environment, where external funding is more difficult to raise, founders know that they need to make due with less, and extend the runway further.

Retention 109
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5 Ways Mobile Apps Can Help You Build A Brand

YoungUpstarts

If you’re not using mobile software to get there, you should be. Instead of downloading all the million-and-one apps that look promising on the App Store or Google Play, first think about what you’re trying to accomplish. Are you trying to construct a brand that consumers will come to know and trust? Develop your own mobile app.

Mobile 100
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Clubhouse put a big bullseye on social audio

VC Cafe

It has however, a clever marketing launch to build traction: a new user can reserve a username (capture interest), but requires 10 followers (or some hustle) to get an invite code. Mumble – the first wide spread free and open source software for VoIP. VC funding, if any, is still undisclosed. Spoon – audio live streaming.

Audio 140
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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 79
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The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Click on over and give us a review on iTunes, please! Download the MarTech podcast wherever you get your podcast. Like this show?

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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

Click on over and give us a review on iTunes, please! Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): I was like, I found it. And that looks different for a B2C journey versus a B2B journey. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

SEO 69
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

And sales enablement software helps arm sales teams with the information they need to close sales. number of downloads. cost per download. Marketers hardly get to know the story beyond the downloads (e.g. You can test the headlines, paragraph lengths, images, and other small but important parts of downloadable content.

B2B 48