ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

YoungUpstarts

SEPTEMBER 10, 2018

More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. Reasons for rejection analyzed + tips.

Programming 124

Programming Chile B2B B2C 124

OnlyOnce

SEPTEMBER 15, 2022

Follow up with an all-hands meeting to explain what happened, why you made the choices you did—preferably with metrics to back up your decisions—what’s next for the company, and whether people who weren’t laid off are at risk in the future. (Be But do you really want them to be cut off from their email, calendar, and personal contacts?

Salary 62

Salary Vesting Employee B2C 62

Occam's Razor

DECEMBER 9, 2013

Start investing in your email marketing strategy for extending relationships, and your paid search strategy for brand terms. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Entertain Me 2. Inform Me.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? What Are Your Goals, and What Are Your Metrics?

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. As a result: They’re converted via email. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers.

Retention 126

Retention Analytics Campaign eCommerce 126

www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Ad Industry Metrics. Continue customer relationships initiated on social media with email. Email a friend. Email Strategy. SEO Paid Search Search Marketing.

Social Media 86

Social Media Media B2C New York 86

Austin Startup

JUNE 26, 2019

Related: when people say that execution is the most important metric of who will win, keep in mind that executing a fundraise is almost paramount. swing for the fences category-building B2C software capital?—?wasn’t We have the consumer market, but not investor market for what I’m selling : B2C software.) That’s a metric!

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

ConversionXL

MARCH 4, 2016

Lead/Meeting intelligence: Allow teams to mine important information about a lead from the very basic (email ID, phone numbers) to complex information (common professional connections, news mentions, job changes etc). Email/Calling productivity: Help improve first contact efficiency typically while prospecting. Outbound prospecting.

B2B 48

B2B Sales Technical Review Software Review 48

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Chat boxes, email, and telephone are a great place to start.

SEO 80

SEO eCommerce Analytics Software Review 80

ReadWriteStart

JUNE 13, 2023

Another marketing-related error that starting entrepreneurs will often commit is failing to measure the right metrics. It is normal for a starting business (whether in B2B or B2C) to attribute early growth to referrals. I’ve talked to many entrepreneurs that will pick up the phone and/or email potential prospects on a whim.

Cost 78

Cost Entrepreneur ChatGPT B2C 78

The Startup Magazine

APRIL 24, 2020

Whether you’re interested in selling a website you built from scratch, or want to sell your Amazon-based B2C brand, there are many different baseline factors that go into determining an appropriate website valuation number. but we do cover the rudimentary metrics (along with tips for improving your own site’s value).

eCommerce 91

eCommerce Valuation B2C Revenue 91

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. What consideration state might someone be in?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

ConversionXL

MARCH 31, 2021

Cold email and referrals have often been quite effective. For example, if SEO is a priority, some metrics you’d want to focus on may include; Organic search traffic; Impressions on the SERPs; SERP click-through-rate; Avg. But through my work with dozens of agencies, it’s clear outbound alone is no longer enough.

Audience 127

Audience Non-Compete Distribution Channel 127

David Teten

DECEMBER 3, 2019

At Flow Capital, we use HubSpot’s sequences and workflows functions to automate a bulk of our emails and internal tasks. I use Superhuman , an email app which speeds up my email processing, and also gives me background information on all of my correspondents. 4Degrees helps leverage your network for sourcing.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Web Analytics Campaign 126

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. And more relevant than ever. However, it’s not without challenges. Consideration.

Email 136

Email Customer Marketing Software Review 136

YoungUpstarts

MAY 17, 2017

For a B2C business, create a press release kit that can be distributed. And finally, defining the metrics that define success for your business. Be sure your core metrics are not just achievable but accurately measurable and specific. For B2B business the metrics you could be targeting are. Decide on a release date.

Marketing 133

Marketing Social Media B2C B2B 133

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Are people coming from an email campaign?

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. "Destination Goal" (Leads, Email Signups, Etc.). "Destination Goal" (Leads, Email Signups, Etc.).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

Austin Startup

MAY 12, 2020

Growth marketing isn’t about creating a certain checkpoint of ads and emails that you put into your automation tools and check back on in a month. If you want to be a growth hacker, you need to focus on one part of your strategy or just one core metric you want to see. Growth hacking, on the other hand, is not a marketing strategy.

B2B 96

B2B Marketing B2C Startup 96

ConversionXL

MAY 22, 2017

We’re now at the point where you can see an automated “personal email” from a mile away. While the MQL model asks first “What’s the email of this contact? Is it a B2B or B2C email?” , “What is the company where this contact is working at?” Where do they prefer to be contacted, via email or with browser notifications?

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Duct Tape Marketing

JUNE 7, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, did you know that HubSpot's annual inbound conference is coming up? So if your frontline team doesn't have what they need, it shows itself in those experience metrics on the customer side. Like this show? Click on over and give us a review on iTunes, please!

Employee 75

Employee Technical Review Advisory Board Sales 75

View from Seed

MARCH 3, 2015

So we had those two assets: Website Grader and the resulting email list. Around the same time we were doing those webinars, we launched our first ebook, and that did much better in terms of conversions — click-through-rate on emails, conversions on landing pages, and so on. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Startup Lessons Learned

JULY 5, 2010

This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. Four Steps primarily centers its stories and case studies on B2B hardware and software startups. Want to learn more about me?

Customer Development 166

Customer Development Developer San Francisco Customer 166

View from Seed

SEPTEMBER 11, 2019

If in the long run your B2C business is likely to have an ad-based revenue model, the ability to acquire a large number of users at zero or extraordinarily low cost is critical. Subscribe to our email list to get the posts delivered straight to your inbox, and have the final version waiting for you at the end of the month.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

YoungUpstarts

OCTOBER 2, 2014

We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel. It brings in traffic, educates your audience, and gives them something they want to subscribe to.

Marketing 162

Marketing Curation B2C Audience 162

Mucker Lab

APRIL 6, 2023

If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. Hila Qu: When you don't have anything and you don't have this motion set up, your first success metric is to get to the first self service conversion or generate the first PQL. The usage is a great first focus area.

Product 78

Product CTO Hire Startup Fractional CTO 78

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. No metrics, data pukes, guidance on creating every more reports. A good thing. Non-Ecommerce.

Analytics 71

Analytics Web Technical Review Metrics 71

Up and Running

JULY 10, 2017

It’s critical to understand the metrics in terms of dollars per additional user, as you’ll have to spend this amount to serve thousands of your non-paying customers. It’s mostly popular with B2C markets. We run into this kind of software services every day—Google, Youtube, Instagram, and so on. Youtube ads. $1 1 freemium.

Startup 110

Startup Non-Compete Viral Software Review 110

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. You present a verbose Word document/email with your recommendations. Nothing happens.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Your KPI questions per attendee was off the chart!" Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

FEBRUARY 20, 2012

No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Email Marketing, Blog ads, Social channels AND mobile experiences AND mobile applications. While at Compete I can also dig into a whole bunch of metrics like Visits, PageViews, udience segmentation, and so much more. If yes, download it.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JUNE 7, 2017

And, less than 1% engagement of any kind from that less than 1% reached (identified using the best social media metrics: Conversation Rate, Amplification Rate, Applause Rate ). Let’s switch gears and look at a B2C company with a massively positive opportunity to leverage the word Social in every way on these platforms… Chick-fil-A.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. ” Historically, investing was a manual, artisan process. 4) Manage deal flow.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60