Duct Tape Marketing

JANUARY 7, 2020

Why Paid Search Must Be Part of Your Mix written by John Jantsch read more at Duct Tape Marketing. If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. So let’s take a closer look at paid search. How can paid search assist in lead generation?

Search 71

Search PPC Kansas City B2C 71

www.clickz.com

JANUARY 7, 2013

Search Engine Watch. B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. SEO Paid Search Search Marketing. Actionable marketing tip: Encourage customers to share your information on social media venues. Paid Search Strategies.

Social Media 86

Social Media Media B2C New York 86

YoungUpstarts

OCTOBER 30, 2019

B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. Ignore SEO. While marketing professionals will always focus primarily on SEO boosts, it’s a good idea not to get too bogged down in it.

B2B 138

B2B B2C Social Media SEO 138

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? What content and information do they like? How do they buy?

B2B 48

B2B Conversion B2C Sales Cycle 48

YoungUpstarts

SEPTEMBER 10, 2018

This will not only inform your application, but if accepted, this is going to help you get on the same page as the staff, as well as be more successful in business meetings outside of the acceleration program. Plus, it can be extra stressful to be in the beginning process of the program while also having to search for a place to live.

Programming 124

Programming Chile B2B B2C 124

YoungUpstarts

NOVEMBER 6, 2019

Though search marketing, display advertising, social media, and mobile remain the mainstays of a digital advertising footprint, each has its role in supporting a particular business objective. Are you using the right search terms to garner attention organically? Raw Traffic. Current Customers.

Channel 165

Channel PPC Marketing SEO 165

Duct Tape Marketing

AUGUST 17, 2022

How SEO Has Evolved Over The Years written by John Jantsch read more at Duct Tape Marketing. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it.

SEO 87

SEO Technical Review Metadata Social Media 87

ReadWriteStart

AUGUST 19, 2019

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. Google is the largest successfully trending search engine, and at just one search, you can receive a lot of help for your small scale business. Be careful in using search engine optimization content.

Small Business 138

Small Business Marketing SEO Social Media 138

Kodorra

NOVEMBER 25, 2018

Whether it is advertisement model, B2C (Business to Consumer) ecommerce, affiliate or subscription, picking the right choice could determine the rise or fall of your business. Remember to also do a trademark search at your country’s intellectual property office, such as USPTO (U.S Step 2: Name your business.

Software Review 45

Software Review Hosting Intellectual Property Naming 45

Duct Tape Marketing

FEBRUARY 6, 2024

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. Search engines are still here, they're evolving and so forth.

Engineer 62

Engineer SEO ChatGPT Channel 62

YoungUpstarts

APRIL 15, 2018

Your B2B customers are also consumers, and B2C commerce is leading the way with companies like Amazon and Ebay way out in the front. From their experience in the B2C world, your customers have high expectations. B2B wholesale businesses have had to rethink and realize that a wholesale e-commerce platform is essential to their business.

B2B 153

B2B B2C PPC SEO 153

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure SEO performance on a page level? What do you see?

Analytics 90

Analytics Search SEO Metrics 90

YoungUpstarts

AUGUST 17, 2014

Marketers hope to disseminate information and inspire sales. Considering the breadth of online platforms and opportunity (search, social media, video, content marketing, etc), it’s difficult for advertisers to keep up (and keep track) with digital progress. On-page factors guide search engines and online consumers. Blackhat SEO.

Architecture 180

Architecture Marketing SEO Cofounder 180

The Startup Magazine

MAY 15, 2019

When the time for researching and purchasing hits a consumer, one who is modernized and has digital experience and must use digital marketing for every step, Google search engines have become most common for the consumers researching. Search is not the only tool consumers use to find information for purchasing decision.

Marketing 108

Marketing B2C Mobile Social Media 108

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. And because they're providing it via type form, people are more likely to fill it out and they get richer information.

Marketing 73

Marketing Differentiation B2C PR 73

ConversionXL

NOVEMBER 8, 2018

Earlier this year, at CXL Live , you asked us about voice search (a lot). How will voice search work given the human urge to shop around? Are there use cases for voice search in B2B? Not everyone will benefit from the disruption caused by voice search. Are you sure voice search isn’t just a fad? Yes, we’re sure.

B2B 100

B2B eCommerce Search Technical Review 100

YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility. Contextual search ads.

Social Media 100

Social Media Campaign SEO B2C 100

Brandanew

NOVEMBER 17, 2015

Both consumers (for B2C) and brand (for B2B) check the recency of your posts. How frequently you post is also a good reminder to the search engines. Any kind and of online writing is always meant for two different entities, the audience and also the search engines. Register at connect@brandanew.co . Post Regularly.

B2C 100

B2C SEO Audience B2B 100

ConversionXL

MARCH 4, 2016

And sales enablement software helps arm sales teams with the information they need to close sales. A quick check on “sales enablement” worldwide Google search trends shows that it is still a steadily rising trend: With the popularity come a proliferation of different tools. Blogs, SEO, Ads. Types of sales enablement tools.

B2B 48

B2B Sales Technical Review Software Review 48

Duct Tape Marketing

MARCH 30, 2022

Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. Key Takeaway: Foundationally, what Google is trying to do is help people find the right information — the answer to their questions. So, you know, we're gonna talk about SEO. This is John Jantsch.

Technical Review 86

Technical Review SEO Metadata Algorithm 86

ConversionXL

JULY 7, 2020

Google requires on-page SEO, technical SEO , outreach, link building , and a months- (or years-) long wait—just to discover if it works or not. Seasonality is big on Pinterest—holidays and in-the-moment fashion trends draw high search volume. Pins are going to “settle” in search results. Four things.

Marketing 114

Marketing Viral Campaign Search 114

ConversionXL

NOVEMBER 22, 2022

But to turn data into insights and money, it’s not enough to simply collect information. Goals determine your key performance indicators (KPIs) , which inform the metrics to track. Traffic on its own doesn’t provide enough information to directly influence the type of content you should create. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Up and Running

AUGUST 25, 2021

Once you have a few ideas jotted down, perform a thorough search to see if anyone is offering a product that does exactly what you wished for at that moment. This information helps us fine-tune our software and add new features along the way. This information has helped us create and invest in new brands throughout the years.

B2B 118

B2B Audience Software Review B2C 118

Duct Tape Marketing

MAY 2, 2017

In order to ensure I stay on top of trends and provide you with the most current information and tips, I continue to conduct my own research and get as much current data as possible to provide for you. 22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. Organic SEO. Make it easy on search engines.

Small Business 61

Small Business Marketing Lead Generation Non-Compete 61

ConversionXL

MARCH 3, 2021

For this reason, getting more out of your PPC spend is not just about properly optimizing; it’s about using all of that PPC data to shape a smarter SEO strategy. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. Why PPC is an effective short term strategy, but SEO is the long game.

PPC 146

PPC SEO Campaign Analytics 146

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. With increasing competition, online reputation is a major draw for search engines as well as your consumers. f) SEO ranking. Think beyond generic SEO.

Social Media 100

Social Media Marketing SEO B2B 100

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search. Inform Me. In other words: Evolution. Don't run to buy display ads. Entertain Me 2.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). In these situations, information architecture is much more complex. That’s an important distinction. Page headers.

B2B 73

B2B Design Matching Search 73

Up and Running

AUGUST 7, 2019

What’s likely more important for most small ecommerce businesses and owners like you is that people are narrowing their choices even further based on search while increasing their demands. If you search “red baseball cap” Amazon tells you that there are “over 100,000 results” but limits you to just seven pages of results. It depends.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Online chat. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Mike Michalowicz

FEBRUARY 11, 2013

Create an interactive, regularly updated site or blog , or by build informative yet informal profiles on social networking sites like Facebook or Twitter. They are the first thing people see on search engines. So don’t hesitate to start an informal group that can provide something of value to the market in which you specialize.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

APRIL 11, 2016

According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. Optimize Videos for Search Engines.

Video 48

Video Conversion Mobile Search 48

ConversionXL

FEBRUARY 3, 2017

Many of the top search results for the term are focused on what it is and whether you can make money from it. According to the benchmark report, most affiliates work in the B2C space (79.45%). The more information your affiliates have and the more they are able to perform like an in-house member of your marketing team, the better.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Of course there is still the search box on top of the page. Or maybe information about how Ragu farmers support local communities. It asks some basic information that is easy to type in, Female, Excellent Health, DoB, Coverage.

Web 164

Web Design Marketing Security 164

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. This is not only SEO good practice, it is also a good user experience practice.

B2B 48

B2B Web Design B2C 48

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. To show up on Google search in a way that you don’t want can have a serious dent on your reputation. source: chart ).

Small Business 100

Small Business Marketing Software Review B2C 100

Occam's Razor

FEBRUARY 20, 2012

I can go play with the simulation and be informed (scared, actually) of the implications of taking credit and become a more qualified lead for Credit Karma. Run a bunch of search queries with the intent of looking for the company's products and services. Organic search rankings (rank, page titles, snippets).

Web 138

Web Analytics Technical Review Affiliate 138