View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

YoungUpstarts

AUGUST 24, 2020

What comes into your mind when you hear B2B marketing strategies ? You have to employ both traditional and digital B2B marketing tactics to stay ahead in today’s competitive marketplace. You have to employ both traditional and digital B2B marketing tactics to stay ahead in today’s competitive marketplace.

B2B 165

B2B Marketing Social Media B2C 165

Brandanew

OCTOBER 13, 2015

Content marketing has received a lot of attention in recent times but the fact is that not many were using the term till even five years ago. This is what you need to prep up for setting the content marketing goals for 2016 for your brands. 7 Content Marketing Goals For 2016 That You Can Set For Your Brand. e) Direct sales.

Social Media 100

Social Media Marketing SEO B2B 100

Rembrandt Communications

MARCH 6, 2015

The post B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There? appeared first on Boost sales with BtoB Content Strategy, SEO and PR here. But […].

B2C 100

B2C B2B PPC PR 100

Duct Tape Marketing

MAY 22, 2019

Transcript of Creating a Winning SEO Strategy written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Hey, this episode of the Duct Tape Marketing Podcast is brought to you by rev.com. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. Back to Podcast. Transcript.

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SEO Kansas City Kansas Missouri 60

Duct Tape Marketing

SEPTEMBER 30, 2022

How Typeform Stands Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Karrie Sanderson. In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. Take The Marketing Assessment: Take the Assessment. Like this show? Duct Tape Transcript.

Marketing 75

Marketing Differentiation B2C PR 75

Up and Running

AUGUST 25, 2021

Eventually, your first set of products will reach a sales peak, which means you may start to notice a plateau in profits and customer engagement. Instead of panicking and pushing out a ton of promotions, you may want to start thinking of ways to penetrate a new market. 5 steps to expand your business into a new market.

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B2B Audience Software Review B2C 118

Brandanew

AUGUST 13, 2015

With clients , one of our consistent discussions is this: we have a small digital marketing pile (=budget), where can we start? And, as we speak, my answer on where to start is simple: Content Marketing. Your Blog/ Content Marketing will allow you to get leads. More specifically, start with a blog! They sell software and apps.

Small Business 100

Small Business Marketing Software Review B2C 100

YoungUpstarts

NOVEMBER 6, 2019

Going digital” with your marketing mix has never been more essential. Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. Market Education. by Adriana Lynch , CMO at Chief Outsiders. Brand Awareness.

Channel 165

Channel PPC Marketing SEO 165

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO.

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PPC SEO Campaign Analytics 146

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement. What Is Sales Enablement and Why Should You Care? Image Source.

B2B 48

B2B Sales Technical Review Software Review 48

NZ Entrepreneur

MARCH 11, 2020

What are your sales goals for the next ten years? How will you capitalise on the trends and opportunities that will affect everyone in sales? What can you do with the sales and business development resources you have available, to create the biggest ROI and grow sales for your business? 1) Sales Talent.

Social Media 63

Social Media Channel Technical Review Sales 63

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

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Analytics Marketing Channel Metrics 165

YoungUpstarts

OCTOBER 30, 2019

B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. From improving brand awareness to making more sales, the right traffic generation can transform the future of a B2B brand. Ignore SEO.

B2B 138

B2B B2C Social Media SEO 138

Duct Tape Marketing

JUNE 23, 2022

The Strategy Behind Building A Thriving Online Community For Your Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenny Weigle. In this episode of the Duct Tape Marketing Podcast , I interview Jenny Weigle. 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58]

Community 93

Community B2B B2C Technical Review 93

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

Duct Tape Marketing

JUNE 7, 2023

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. 01:03): Hello and welcome to another episode of the Duct Tape Marketing Podcast. Like this show?

Employee 75

Employee Technical Review Advisory Board Sales 75

ConversionXL

MARCH 31, 2021

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments.

Audience 127

Audience Non-Compete Distribution Channel 127

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48

B2B Conversion B2C Sales Cycle 48

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

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Framework Marketing Metrics Audience 163

ConversionXL

FEBRUARY 3, 2017

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. What Is Affiliate Marketing?

Affiliate 48

Affiliate Programming Marketing PPC 48

Mike Michalowicz

FEBRUARY 11, 2013

The most common question entrepreneurs ask me, is “how can I improve my marketing with no or little money?’ Just one of these ideas may trigger a marketing opportunity that you never considered before. Just one of these ideas may trigger a marketing opportunity that you never considered before. Facebook It!

Small Business 167

Small Business Marketing PR Social Media 167

Hearpreneur

DECEMBER 15, 2017

I set out to address the environmental hazard of single use plastic bags and all the waste they were (and still are) by introducing a better solution, ECOBAGS®, to the market; a reusable bag made both ethically and sustainably. The company that employed us began putting profits above people and new sales above client retention.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Up and Running

AUGUST 7, 2019

For the vast majority of products—whatever your target market — people are willing to wait about two days. Incorporate Amazon sales into a subscription box business model. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. billion , of those sales. Be mobile-friendly.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

www.clickz.com

JANUARY 7, 2013

); //. Marketing News & Expert Advice. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. SEO Paid Search Search Marketing.

Social Media 86

Social Media Media B2C New York 86

YoungUpstarts

AUGUST 17, 2014

Marketers hope to disseminate information and inspire sales. However, marketing in the 21 st century is different. CEOs of ago never dreamed today’s marketers could solve problems with the push of a button. What Is Marketing Automation? Automation is essential to B2B (business to business) marketing.

Architecture 180

Architecture Marketing SEO Cofounder 180

YoungUpstarts

APRIL 15, 2018

As recently as a few years ago, brands and wholesalers only had a few sales channels to consider: they sold directly to retailers, or to distributors who in turn sold to retailers. Your B2B customers are also consumers, and B2C commerce is leading the way with companies like Amazon and Ebay way out in the front. Increased sales.

B2B 153

B2B B2C PPC SEO 153

YoungUpstarts

OCTOBER 2, 2014

by Hana Abaza, Director of Marketing at Uberflip. Today’s marketers know that content works. We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel.

Marketing 162

Marketing Curation B2C Audience 162

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. "Let's just get people on the phone and our sales reps will convert!" The suggestions engine they have.

Web 164

Web Design Marketing Security 164

ConversionXL

NOVEMBER 8, 2018

In search results, earning the answer for a voice query depends largely on the implementation of SEO best practices. Other learnings offer greater specificity or diverge slightly from SEO best practices: Keep answers under 30 words. Ultimately, however, Amazon rewards sellers who optimize for a single metric: sales.

B2B 100

B2B eCommerce Search Technical Review 100

Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. This position will provide sales, negotiation, CRM and inbound/outbound outreach experience.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Women Entrepreneurs Can

OCTOBER 7, 2020

Content marketing has become one of the most popular strategies adopted by businesses everywhere. Whether a business operates in a B2B or a B2C environment, it can benefit from a strong content marketing strategy. There are a number of reasons for the growth of content marketing. Content Should Be SEO Focused.

Marketing 40

Marketing B2C SEO B2B 40

Rembrandt Communications

DECEMBER 2, 2015

Stop the madness and focus on what works with your B2B and B2C content strategy You are running around like a crazy person trying to shop, decorate, clean, prepare for guests, pack, wrap, ship gifts… the list goes on. Your Content Marketing Doesn’t Need to Be! appeared first on Boost sales with BtoB Content Strategy and PR here.

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B2C PR B2B Marketing 100

Software By Rob

OCTOBER 14, 2010

Photo by DeclanTM This article is #7 in a series about startup marketing. I’ve gone on and on about the subject of pre-launch marketing on my podcast , made mention of it in my book , went into detail on TechZing , and again on a recent Micropreneur Academy conference call. Far more important is marketing execution.

Software Review 77

Software Review Marketing Technical Review Software 77

ConversionXL

AUGUST 7, 2019

Influencer marketing has been around long enough to generate great case studies—and skepticism. That’s especially true for B2B marketers. Still, about 65% of brands planned to increase their investment in influencer marketing in 2018, which puts the strategy on track to top $10 billion by 2020. Video content.

B2B 110

B2B Marketing Social Media B2C 110

VC Cafe

MARCH 15, 2016

After spending months and maybe years looking for product-market fit, you now proudly got a product and are ready to go to market. You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. Equally as important is the understanding that sales take time.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

JULY 7, 2020

If you’re looking for an alternative way to drive traffic, leads, and sales, Pinterest is an opportunity. Google requires on-page SEO, technical SEO , outreach, link building , and a months- (or years-) long wait—just to discover if it works or not. It’s a similar pattern to other content marketing plays. How to pin?

Marketing 114

Marketing Viral Campaign Search 114