Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 80

B2B Marketing B2C Community 80

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. Tell me a bit about your background. How did it help you?

Management 150

Management Product Entrepreneur Silicon Valley 150

ReadWriteStart

APRIL 8, 2023

In contrast, it left several e-trends: augmented reality, zero coding, the marketplace boom, and product subscriptions are just a few of them. With the help of voice assistants, such as Siri and Alexa, you can purchase the product just by saying it while running errands. We will deliver product x every three months with free shipping.”

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. This post focuses on deployment rather than production, but here are high-level takeaways from those posts: Quality = attention span. LinkedIn video ads: tech specs, targeting, metrics, and cost.

Video 129

Video B2B Technical Review Campaign 129

YoungUpstarts

NOVEMBER 2, 2017

These metrics don’t mean you should advertise on desktop rather than mobile. They’re an invitation to benchmark your goods and product categories. Or, certain products might be underperforming. If you’re certain of one fact – that your mobile conversion rate is subpar – you can test solutions against that metric.

Sales 127

Sales San Francisco Software Review B2C 127

ConversionXL

OCTOBER 30, 2021

To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. They already know about your product, and now they’re evaluating whether it’s for them. They already know about your product, and now they’re evaluating whether it’s for them. This person is more likely in the consideration stage.

Customer 140

Customer Marketing Social Media CPA 140

YoungUpstarts

MAY 29, 2011

Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise 7x more money and have 3.5x more likely to successfully scale with sales driven startups than with product centric startups. Founders overestimate the value of IP before product market fit by 255%. better user growth.

Silicon Valley 230

Silicon Valley Cofounder Technical Cofounder Startup 230

crowdSPRING Blog

OCTOBER 4, 2013

Great post on the most important internet metric of them all – CONVERSION – crowdspring.co/18u6N8Y. Great post on the most important internet metric of them all – CONVERSION – crowdspring.co/18u6N8Y. Great post on the most important internet metric of them all – CONVERSION – crowdspring.co/18u6N8Y.

Social Media 100

Social Media Small Business Design Media 100

ReadWriteStart

JULY 7, 2021

Business to Consumer (B2C) – It is the most common type of business model. For example, manufacturing companies use On-demand courier delivery apps for kickstarting their production activities in their factories and plants. Various business models in an on-demand courier delivery app.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

YoungUpstarts

SEPTEMBER 10, 2018

More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. It was all hypothetical.

Programming 124

Programming Chile B2B B2C 124

ConversionXL

SEPTEMBER 9, 2021

Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc. On Twitter , it’s laid back to suit the B2C, creative audience segment. However, its tone of voice differs slightly.

Social Media 142

Social Media Media Developer Marketing 142

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. That creates an opportunity to test new dynamic pricing models and methodologies, and makers of pricing intelligence products are likely to start offering more data and tools.

eCommerce 150

eCommerce B2B Forecast Demand 150

ReadWriteStart

JANUARY 10, 2020

Retail stores have long been using visual merchandising as an effective way to provide customers with a unique experience of purchasing products. Visual Merchandising is one of the lucrative ways to not only attract potential buyers but also to let them feel connected to the product. which emits a warm feeling.

Startup 78

Startup eCommerce B2C Metrics 78

Hearpreneur

SEPTEMBER 18, 2020

These 6 KRIs are The CHICAGO MetricsR and are the result of an aggregation algorithm based on any number of tactical metrics. Since basis of the company was to create, track, and report out on metrics it fit with the theme and the name, hence, CHICAGO MetricsR. 11- Flagship product. 3- Name description. 6- Stems from what I do.

Naming 152

Naming India Chicago Entrepreneur 152

Steve Blank

MAY 29, 2011

Founders that learn are more successful : Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise 7x more money and have 3.5x more likely to successfully scale with sales driven startups than with product centric startups. Startup Genome Report. Some of their key findings : 1.

Technical Cofounder 333

Technical Cofounder Early Stage Startup Silicon Valley 333

ConversionXL

APRIL 28, 2020

We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . It wasn’t quite a flip from B2C to B2B, but it was close. While they knew that—and that might seem weird—I did start my career as a sales development representative (SDR) selling demand generation SaaS products.

Demand 101

Demand Revenue SQL B2B 101

The Startup Magazine

JANUARY 22, 2024

In today’s competitive business landscape, differentiating your brand and amplifying your message requires more than just a great product or service. Whether it’s launching a new product, navigating a crisis, or building long-term brand awareness, a public relations team brings a wealth of expertise to the table.

PR 112

PR Public Relations Reputation B2C 112

ConversionXL

OCTOBER 16, 2022

They’ve bought your product multiple times and are ready to tell others. Although the campaign only generated 20 new customers, they each spent an average of $150 on products, generating $3,000 in revenue. Basic metrics like deals completed and revenue generated don’t measure customer acquisition success.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ReadWriteStart

NOVEMBER 14, 2023

They can, however, consistently be grouped into three: (1) Business to Business (B2B) startups, (2) Business to Consumer (B2C) startups, and (3) Business to Business to Consumer. Their advanced AI platform seamlessly offers unique and highly sought-after access to customer journey metrics and upselling opportunities.

B2C 120

B2C Startup Acquisition Finance 120

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? So, you have lots and lots of products and that brings complexity.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. Your website content—however tailored—may represent only a fraction of the total time a prospect considers your product. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The other dimension you need to think about is the product complexity. As an individual user, I have absolutely no interest in using this product myself or testing it out.

Product 78

Product CTO Hire Startup Fractional CTO 78

crowdSPRING Blog

SEPTEMBER 5, 2014

Why Responsive Web Design Helps People Buy Your Product | Inc – crowdspring.co/1psW8QW. A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. My Golden Rule for Pitching Your Startup or Product – crowdspring.co/1n4zIpz. – crowdspring.co/1pEnAkK.

Social Media 92

Social Media Small Business Design Media 92

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. Others data Extraprise metrics' This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 133

Metrics B2C B2B Channel 133

ConversionXL

AUGUST 1, 2017

Generally speaking, customer loyalty is defined as the intention and action of choosing a certain brand or product repeatedly instead of other alternatives. Customer satisfaction is simply an attitudinal measurement of satisfaction for a product, brand, or experience, and may not have anything to do with loyalty or repeat experiences.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Also, cohort behavior often reflects the use of the product over time. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Purchase: the customer buys your product. trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

Austin Startup

JUNE 26, 2019

If you’re a founder/product manager/business owner, I encourage you to find that out! that a sub-par product/execution is very likely to win the market. Related: when people say that execution is the most important metric of who will win, keep in mind that executing a fundraise is almost paramount. That’s a metric!

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. Others data Extraprise metrics' This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 100

Metrics B2C B2B Channel 100

ConversionXL

AUGUST 1, 2017

Generally speaking, customer loyalty is defined as the intention and action of choosing a certain brand or product repeatedly instead of other alternatives. Customer satisfaction is simply an attitudinal measurement of satisfaction for a product, brand, or experience, and may not have anything to do with loyalty or repeat experiences.

Customer 91

Customer Retention B2C Programming 91

VC Cafe

NOVEMBER 3, 2022

But imagine the following scenario: your company achieved the beginning of product market fit. Your marketing dollars are converting to paying customers and there’s demand for your product. For example, take into account these ‘scorecards’ for series B startups in both consumer (B2C) and Enterprise Saas (B2B).

B2C 109

B2C B2B Security Metrics 109

ConversionXL

MARCH 18, 2019

In fact, 94% of buyers go online to evaluate what their peers say about a product or service before deciding. Same goes for when someone says that they “love your product,” others are more likely to as well. ( One study suggests that B2B buyers are even more emotional than B2C buyers.). Many buyers rely on social proof.

B2B 134

B2B Non-disclosure Agreement Technical Review Naming 134

View from Seed

AUGUST 30, 2016

Regardless of your opinion of any of these companies, their successes or failures in going public, or the future of their businesses, they’ve all succeeded in convincing hundreds of millions of people (or even billions) to use their product. The city I call home, Boston, is not known for its social products. A Story of Impact.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. As many as 97% of people read product reviews before making a purchase and 89% consider them an essential resource. . Adding the product to their basket was the right thing to do. Image source.

Email 136

Email Customer Marketing Software Review 136

ReadWriteStart

JUNE 13, 2023

One would be hard-pressed to come up with an example of a product that consumers are not yet buying online in 2023. Another marketing-related error that starting entrepreneurs will often commit is failing to measure the right metrics. It is normal for a starting business (whether in B2B or B2C) to attribute early growth to referrals.

Cost 78

Cost Entrepreneur ChatGPT B2C 78

The Startup Magazine

APRIL 24, 2020

Whether you’re interested in selling a website you built from scratch, or want to sell your Amazon-based B2C brand, there are many different baseline factors that go into determining an appropriate website valuation number. but we do cover the rudimentary metrics (along with tips for improving your own site’s value). How many products.

eCommerce 91

eCommerce Valuation B2C Revenue 91

YoungUpstarts

MAY 17, 2017

For a B2C business, create a press release kit that can be distributed. Q&A forums and communities are platforms where you should start talking about your product/service. You tend to generate a sense of curiosity for your product/service if people know the date of launch. For B2C your metrics are: Signups.

Marketing 133

Marketing Social Media B2C B2B 133