Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. This blog post is about the above recommendations, and their merit. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

Duct Tape Marketing

APRIL 19, 2023

Rob began his career as a “Big 6” CPA and held senior positions in several entrepreneurial companies. Recent, an episode featured Max Novak, the founder of Nova Cast, where he talked all about how podcast booking campaigns create value For listeners and for brands. And you can listen to it all on your lunch break.

Hiring 63

Hiring America CPA Offshore 63

Startup Professionals Musings

MARCH 23, 2013

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

Search 226

Search PPC Widget SEO 226

ConversionXL

FEBRUARY 3, 2017

The conversion rate of your landing page or offer. Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Keep them updated about new offers, products and seasonal campaigns. Blogging – 57.37%. How to Optimize Your Affiliate Marketing Program. How can we scale up?”.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Changing the conversation. Stefania Mereu: Fast User Segmentation for a Better Conversion Strategy.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Is an average cost of 50 cents per conversion high or low? How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. Not for conversions.

PPC 48

PPC Software Review Campaign Analytics 48

Startup Professionals Musings

OCTOBER 3, 2010

With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

Search 225

Search Engineer SEM Widget 225

Occam's Razor

MARCH 30, 2017

You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! Most manual touch (even with a tool) search campaigns take into account three or four signals. A 30 point increase in conversion rate. Right message for the right person at the right time.

Artificial Inteligence 60

Artificial Inteligence Analytics Marketing Campaign 60

Occam's Razor

DECEMBER 12, 2011

In this blog post we are going to bring the sexyback. I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Oh, and everything has a CPA (not just your paid search or display/banner ads).

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

JANUARY 3, 2017

He or she rolls in out of left field reigning in our ideas or making us update high-converting pages with topical campaign driven brand messaging. But wait, that might hurt the conversion rates!” Even worse, they’ll actually insist on removing site elements that improve conversion rates… on purpose! “We Image Source.

.Net 111

.Net Campaign Conversion Revenue 111

Occam's Razor

MARCH 22, 2011

This blog post has three ideas I've learned from other smart people, ideas that help surprise the "organization" with something non-normal and get it to take action. Compute Actual Cost Per Acquisition Post-Facto Including Micro-Conversions. I'm going to redo the tables, just to make them fit the width of this blog.

Web 87

Web CPA Analytics Affiliate 87

crowdSPRING Blog

APRIL 6, 2015

The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. The second half of CPA is known as CLTV, or Customer Lifetime Value. Conversion Rate. Why, you ask? Life Time Value. How many buy something?

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

JANUARY 18, 2022

They know that the vendor’s blog isn’t objective. It’s about injecting yourself into the conversation. It’s about trying to create a conversation yourself. But it generates greater reward when your brand has created a conversation that puts you front of mind for months to come. They know there are affiliate links.

Social Media 145

Social Media Audience Media Marketing 145

Duct Tape Marketing

JUNE 2, 2017

Determine Conversion Rate (CR) of your marketing funnel: CR = Number of people who enter funnel, divided by number that becomes paying customers. Determine Cost Per Acquisition (CPA): CPA = CPPC multiplied by CR. Take pictures and personal videos and post them on your blog and social media. The campaign led to a 225.9%

Acquisition 48

Acquisition Cost Customer Social Media 48

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. That is focusing on real success, not simply the first conversion (the one night stand!). They deserve our love.

Analytics 135

Analytics Customer CPA Acquisition 135

ConversionXL

APRIL 6, 2016

People hate popups, but they increase conversions. Joanna Wiebe, Jen Havice and Joel Klettke present: Conversion Copywriting Panel. If you have 0-10 conversions, etc. If you are below 1,000 conversions per month, you don’t have the power to run tests (w/ power of 80, you need 15%). Get more traffic and conversions.

Retention 48

Retention Algorithm Software Review Conversion 48

ConversionXL

SEPTEMBER 28, 2017

Macro conversions vs. micro conversions. Your metrics are either leading to “macro conversions” or “micro conversions.” Macro conversions are the primary goal of your website, to convert user traffic into revenue. Micro conversions are process milestones or secondary actions. 2) Conversion rate.

Metrics 121

Metrics Acquisition Conversion Revenue 121

Occam's Razor

MARCH 25, 2014

In earlier posts on this blog, I've simply defined the journey as Acquisition, Behavior and Outcomes. It could also include your blog, your recommendation engines, your customer forums, and all kinds of other digital existences that you own outright. I even abandoned CPA (not enough focus on what makes the ads good).

Metrics 155

Metrics Marketing Analytics Channel 155

crowdSPRING Blog

JUNE 26, 2011

In a post last week , Ross discussed the need to find a balance between driving traffic and conversion for web-based businesses. This can be calculated with a simple mathematical formula: LTV=(APV*n)-CPA , where APV is the average shopping cart value, n is the number of repeat purchases by the customer, and CPA is cost per acquisition.

CPA 69

CPA Analytics Viral Small Business 69

ConversionXL

MARCH 13, 2013

I started a blog and I clearly remember the day I cracked 5,000 monthly visitors woo hoo! Put up an minimum viable product and see if people pay for it (metric – conversion rate of beta user to paid). Advanced Segments are a good tool to get stuck into, as are trackable links and campaigns. Only took me about 2 years.

Metrics 111

Metrics Analytics Aggregator Revenue 111

VC Adventure

MARCH 18, 2010

Companies like that they can directly measure the impact of their spending – from the clicks they are generating all the way through the products they are selling as a result of those site visits and that they can quickly and easily scale up their spending on what’s working in their search campaigns.

Search 83

Search Stealth CPA Campaign 83

Duct Tape Marketing

AUGUST 13, 2015

How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. If you have a large blog, instead of working within your browser, you may want to click on “Download This Table”. Add more content. In doing so, you may rank for even more long-tail terms.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

Aymeric Gaurat-Apelli

JUNE 9, 2010

Skip to content Follow: RSS Email Twitter Aymeric Gaurat-Apelli On building profitable web applications Home Contact me Creations Blog Books Entrepreneurship & Startups General Online experiments Programming tips and tricks Startup tips and tricks Tags advertising , google adwords How to get cheap and targeted paid traffic?

Norway 46

Norway South Africa Finland Ruby 46

Hearpreneur

SEPTEMBER 16, 2015

businessname #business #entrepreneur #startup #name #compilation #instagram #ceoblognation #blog #newblog #blogpost #livetoday. A photo posted by CEO Blog Nation : I am CEO (@ceoblognation) on Sep 16, 2015 at 10:40am PDT. #1 30 – About Conversations. If you want to contribute via Instagram, comment below!

Naming 48

Naming Entrepreneur Haiti Nigeria 48

Occam's Razor

JULY 26, 2010

I am analyzing campaigns (which ones convert better and which worse), I am looking a little bit at the bounce rates, and of course I am totally obsessing about my seven step quote submission funnel (and how to reduce abandonment). But donations is just one measure of success (" macro conversion "). Up a notch. For example.

Web 96

Web Metrics Analytics eCommerce 96

Aymeric Gaurat-Apelli

JUNE 9, 2010

Skip to content Follow: RSS Email Twitter Aymeric Gaurat-Apelli On building profitable web applications Home Contact me Creations Blog Books Entrepreneurship & Startups General Online experiments Programming tips and tricks Startup tips and tricks Tags advertising , google adwords How to get cheap and targeted paid traffic?

Norway 28

Norway South Africa Finland Ruby 28

Up and Running

MAY 28, 2015

Of those, how many will buy, and without spending a lot of time on it, you see that here we have unit sales from a hypothetical email campaign. Then you have an assumed conversion rate. You don’t need a CPA. What were the conversions? I’ve done five thousand blog posts in the last seven years.

Lean 60

Lean Business Plan Video Software Review 60

Occam's Razor

FEBRUARY 26, 2008

Be it for in vogue metrics like Conversion Rates or for metrics that should be in vogue like Abandonment Rates. Tagged it right, integrated their humble campaigns, shared insights with them that they could action (vs. Conversion went up, CPC and CPA's went down, ROI went up, Bounce Rate went down and what not.

Management 68

Management Analytics San Diego Web 68

Up and Running

NOVEMBER 16, 2015

The LivePlan Blog: Are You Ready for Holacracy? . Jonathan: The way you can implement this with your business today is have a conversation with your employees. I’d also suggest in article that we published on the life plan blog, which is our software blog about our customer called, “Jed’s Plant Pickets.”

SCRUM 60

SCRUM Agile Employee Small Business 60