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Crowdsourcing Your Product Name

Software By Rob

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.

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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. You’re right on about the urls though: I wrote a blog post about this a few months ago and used you guys as an example: [link].

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Optimize for Branded Search to Create a More Effective Sales Funnel

ConversionXL

Ranking for those competitive keywords and optimizing your landing pages for conversions is undoubtedly an effective way to grow your traffic and increase sales. One of the most powerful ways to create a more effective sales funnel is to analyze and optimize your branded search. What is branded search?

Search 157
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The Beginners Guide in Creating an Effective Product Label Design

Women Entrepreneurs Can

One of the most critical parts of your business is how your products look and feel when they reach customers. You must have custom product labels so that people know what brands they’re buying from. This blog post will provide tips on creating a compelling product label design for your company.

Design 52
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

Queries closer to a sale tend to be longer and less ambiguous, too. A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name]. In SERPs, Google shows its hand.

Search 126
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

I would think that with a name like Smucker’s it has to be a vile disease or possibly a large, poisonous, South American leech. If “Smucker’s” can be slapped on food and annually generate billions of sales, chances are that your company name, no matter how mediocre, will not preclude you from achieving significant success.

Naming 40