Duct Tape Marketing

OCTOBER 26, 2023

In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. We also learned how privacy concerns and changing data retention practices have driven the need for this transition. This is John Jantsch and my guest today is Julian Juenmann.

Analytics 75

Analytics Software Review Channel Europe 75

Hearpreneur

FEBRUARY 13, 2022

Omni-channel messaging will become even more crucial as more organizations adopt this strategy, especially during a pandemic. Experiential marketing campaigns, such as live streaming of events, may attract a big audience to a business. Fifth, software systems can now develop ad campaigns for new listings automatically.

Artificial Inteligence 112

Artificial Inteligence Software Review Technical Review Entrepreneur 112

Hearpreneur

JANUARY 23, 2022

While they may all be lucrative, in 2022, I'd like to leverage our internal analytics to better determine which channels we should divest from so that we can reinvest in more successful sales channels that bring in high-value customers and partners. Thanks to Adam Wood, Revenue Geeks ! #10- 10- Rethink ‘Manic Mondays’.

Entrepreneur 131

Entrepreneur Revenue Channel Technical Review 131

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. Lloyed Lobo (03:13): Definitely. Today they organize breast cancer awareness campaigns.

Community 51

Community Kuwait Cofounder Bootstrapping 51

ConversionXL

OCTOBER 13, 2015

Here’s the Wikipedia definition : “In statistics and demography, a cohort is a group of subjects who have shared a particular event together during a particular time span[1] (e.g., Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year?

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Traffic by channel: Find out where your visitors come from Where to track traffic by channel 3. Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MAY 3, 2017

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. On the surface, Facebook campaigns have 3 components: Audiences. 3 components of Facebook Campaigns. Landing Pages.

San Jose 133

San Jose Customer Database Campaign 133

ConversionXL

JUNE 2, 2022

Because every business adapts ABM to suit their own growth model, the definition changes to fit. In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained. It’s not a channel, campaign, or tactic. ABM isn’t a quick and easy win. Get executive buy-in.

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. Analyzing email campaigns requires three important insights: 1. Your campaign data. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. You can’t track everything.

Metrics 137

Metrics Campaign Email Marketing 137

Startup Lessons Learned

AUGUST 24, 2009

So let’s turn our attention from what may happen in the future to what is definitely happening in the present. Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). I used to be skeptical of all this talk of “personal brand.&#

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Duct Tape Marketing

AUGUST 4, 2022

If you’re thinking about social media as the destination for your marketing campaigns, you’re already doing it wrong. 7:44] How do you engrain this idea of conversations not campaigns into your social media team members? [9:46] Is this, I, this notion of thinking conversations, not campaigns. They’re starved for connection.

Social Media 86

Social Media Conversion Media Artificial Inteligence 86

ConversionXL

APRIL 3, 2018

Find agreement on a common definition. Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. Retention is the most important thing – if that’s poor, nothing else matters.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

NOVEMBER 17, 2022

In fact, a recent episode, they titled Half Baked Marketing Ideas, they Got Down In The Weeds, talked about some outside of the box campaigns with real businesses. Debbie Howard (05:53): Yeah, it's definitely a hybrid approach, and certainly direct mail is still in the mix and is very effective. No one can argue with that.

Differentiation 71

Differentiation Sales Cycle Audio Networking 71

ConversionXL

JULY 19, 2016

The Goals of Our Reactivation Campaign. How to Run a Reactivation Campaign. Before even thinking about the exact campaign plan, I wanted to look at what the research says. Return Path has done a very nice overview of the 7 Email Reactivation Campaign Insights. Our Campaign Plan. Reduce the Costs. The Research.

Email 48

Email Campaign Metrics SEM 48

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Who is to blame?

Analytics 131

Analytics Marketing Campaign Metrics 131

Austin Startup

MARCH 26, 2019

Don’t be afraid to try completely new campaigns with different brand language and color schemes. They will be your best friend when things go unexpectedly wrong with the channel or when something breaks. More mature DTC brands are finding success with a broad range of marketing channels?—?paid And something always breaks.)

Technical Review 49

Technical Review Software Review China Acquisition 49

Occam's Razor

MAY 2, 2017

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. We focus on the better conversion rate definition, divide it by Visitors (or Users in GA). Remember: All data in aggregate is crap, segment or suck.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Up and Running

JULY 7, 2021

Facebook ads, Instagram ads, celebrity endorsements, social media events — designing marketing campaigns inclusive of social media platforms will get the word out that a brand like yours exists. Review your chosen communication channels. Small factors like these can play a big role in customer retention. Don’t believe us?

eCommerce 149

eCommerce Social Media Naming Technical Review 149

ConversionXL

JULY 25, 2022

Marketing playbooks help you consistently produce campaigns and content in the face of continuous disruption. Marketing playbooks are frameworks for consistent campaigns. In marketing’s case, the play is a campaign or channel. Promotional channels. This is important to improving your playbooks and future campaigns.

Community 93

Community Marketing Retention Campaign 93

Duct Tape Marketing

SEPTEMBER 29, 2022

Definitely. And that way we don't have to outcompete them by spending we, you know, it's not just marketing dollars spent Unintelligently, it was about repeat purchase rates and referrals and retention of the customers that we had spent so much money to acquire. That's definitely need that breath of experience, don't you?

Founder 79

Founder Chicago Kansas Startup 79

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. In a B2C context, you definitely want to give the chat option to customers who got something in their cart but have yet to complete the purchase. The sales’y part.

Sales 60

Sales Marketing Sales Cycle B2C 60

Duct Tape Marketing

FEBRUARY 2, 2023

That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] Um, first off, I want to get a definition what's, I mean, what's the difference between community and like audience or even customers? You know, you have a campaign, right? I don't know. that's new idea.

Community 81

Community Marketing Audience Networking 81

Duct Tape Marketing

SEPTEMBER 14, 2017

John Jantsch: So this might sound like a silly question but I think that the term engagement gets tossed around so much these days, that maybe we ought to try to get a baseline definition. They want to be communicated with at the time that they want to hear a particular message through the channel that they want it from.

Channel 43

Channel Retention Technical Review Software Review 43

Duct Tape Marketing

NOVEMBER 13, 2019

Jennifer Brown: You don’t want to put out a PR campaign that gets pulled because you offended people. But they can definitely inform that accountability and driving this and keeping it top of mind. Make room for a new revenue channel. Yeah, so there is a lot of change.

Hiring 39

Hiring Community Audience Bandwidth 39

Up and Running

APRIL 6, 2021

Whereas at the other end of the spectrum, if your offerings seem overpriced to your buyers, they’ll almost definitely go for someone who has their prices optimized. If you already have an email campaign in place, it’s all the more efficient to make the best use of your social accounts to fortify your message.

Social Media 105

Social Media Media Customer Churn Rate 105

ConversionXL

APRIL 25, 2016

Without a definitive plan and deep understanding of the fundamentals, your mobile app data will get complicated quickly. Which channel generates the most users? When promoting your app, you have five main promotion channels… Search Ads: Text ads that appear on search engine results pages based on the search term (i.e.

Analytics 48

Analytics Mobile Metrics Acquisition 48

Startup Lessons Learned

DECEMBER 14, 2009

Some companies definitely should. Others definitely shouldn’t. A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? Some companies definitely should. Others definitely shouldn’t. are nonsensical.

Customer 156

Customer San Francisco Viral Lean 156

Duct Tape Marketing

OCTOBER 3, 2018

So what’s your definition of sales enablement? But for folks who are listening, if you actually look for a sales enablement definition, it’s usually related to development and the training of a sales team. That’s one of those terms that I bet you could get a whole bunch of people that define it in different ways.

Sales 57

Sales Marketing Kansas City Kansas 57

Occam's Razor

FEBRUARY 28, 2017

Here are the definitions…. In my definition, this is also online to offline, offline to online or whatever the heck to whatever the heck. It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Cost Per Impression.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

AUGUST 7, 2019

Pick your brand channel that has the most engaged community (i.e. Support influencers on your social media channels. That campaign was a definite success. You may not crash your servers with a successful campaign, but you can build credibility for your content, product, and brand. most followers, subscribers).

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

NOVEMBER 11, 2015

Cons: Measurement of acquisition channels appears to be a mute point with Clicktale. By this I mean to say that getting completion rates of tasks by marketing channel is not a part of the tool. As such, multi-channel analysis and attribution modelling is non-existent in the platform. Setting up and launching a campaign is quick.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. I just launched a small online retail business last week, and feel a bit lost about marketing ideas and how to get the most out of social media channels. It all depends on where you’re at.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

www.rocketwatcher.com

NOVEMBER 8, 2010

Timeframes Days target to prospect – this will vary depending on your campaign but over time you will be able to track and compare similar tactics to each other. I do this by program/campaign so I can compare email campaigns to pure advertising (for example). It can also indicate the effectiveness of your salesforce.

B2B 42

B2B Metrics Marketing Startup 42

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. As you saw above, the definition of Economic Value includes Revenue. And they will shock you with the profits they deliver. How do you get it?

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

APRIL 3, 2019

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. Media treats single findings as definitive; no single study can say much on its own; additional variables could negate/reverse effect. Ton Wesseling: “Validation in Every Organization”. Conclusion.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Would that help retention and NPS (Net Promote Score)? Would they be loyal? Damn straight it would.

IPO 82

IPO Customer Matching Silicon Valley 82

Lightspeed Venture Partners

DECEMBER 3, 2010

While perhaps only 10% of online ad revenue is currently flowing through these channels , the trend here is clear. In addition, exchanges by definition can only support standard ad units. Competition shifts from user acquisition to user retention. Yet these platforms are only two to three years old.

Internet 114

Internet eCommerce Advertising Flash 114