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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. Research shows that over 42% of internet users worldwide now use ad blockers to reduce how much advertising they see.

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[INTERVIEW] North Aware Founder And Creator Of The Smart Parka, Jamil Khan

YoungUpstarts

Kahn had a better idea – several, in fact – that led to the Smart Parka, the first product of North Aware that launched in 2016 with the help of a highly successful Kickstarter campaign. His concept captured the imagination of enough people that North Aware’s Kickstarter campaign raised an astonishing $2.6

Founder 189
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How New Technologies Enabled These Young Entrepreneurs To Threaten The Traditional Retail Landscape

YoungUpstarts

One of the cofounders explains how he witnessed first-hand while working at a bank that a lot of traditional retailers were in trouble as internet retailers ate away their margins. Banks were already taking a close look at rising internet retailers and saw them as a promising new potential client group.

Cofounder 113
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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118
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8 Ways The Stakes Are Higher On Customer Expectations

Startup Professionals Musings

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. I particularly liked her points on the evolution of customer service as a key part of the overall experience: Now available 24x7 via multiple channels.

Customer 427
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Why Your Marketing Campaign Must Be Built on Successful Communication

The Startup Magazine

There has been an understanding developed in recent times in the world of marketing that has sought to show that the best form of the high-level business communication can be dealt with or covered by instituting a holistic marketing campaign. The types of online forms that should form part of your holistic marketing campaign: Lead capture.

Campaign 158
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Ecommerce: How to Survive its Troughs

ReadWriteStart

The rise of ecommerce started in 2001 – during the growth of the commercial availability of the internet in households. For most online vendors, this new revenue model was a significant change in the way brands set advertising campaigns. You can easily integrate this portal with different social media channels.

eCommerce 152