Startup Professionals Musings
DECEMBER 29, 2021
I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Personalization is the ultimate differentiation.
ConversionXL
MARCH 28, 2019
The community can jump start products through votes and (honest) reviews, which are essential in the early stages of campaigns. Well, their campaign allowed them to raise $176 million in total funding and spread the word about their app across platforms. It’s the first stage of your campaign. What were their numbers?
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Up and Running
DECEMBER 6, 2021
If you’re looking for a way to differentiate your business in your space, expertly written copy is the way to do it. You don’t have to track a ton of metrics — in fact, you shouldn’t — in order to keep your pulse on your marketing campaigns. Are your marketing and advertising campaigns failing to deliver the result you were hoping for?
ConversionXL
NOVEMBER 27, 2019
The rest of the story is familiar. A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. In fact, the secrets that have helped differentiate brands are far more enduring.
ConversionXL
NOVEMBER 27, 2019
The rest of the story is familiar. A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. In fact, the secrets that have helped differentiate brands are far more enduring.
ConversionXL
OCTOBER 7, 2021
This means it is less likely you’re going to be able to differentiate on features and stand out on price. One way to do this is by running marketing campaigns for each new feature or iteration of the product. When you’re no longer able to differentiate on product features, brand is your most powerful tool for standing out.
ConversionXL
SEPTEMBER 16, 2020
Pre-testing: great for singular brand campaigns—and little else. It came from “pre-testing,” and it made more sense when companies ran singular brand campaigns. That’s no problem for months-in-development campaigns and seven-figure ad budgets. Or your drip campaign touts unrelated benefits? Copy testing isn’t new.
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