Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. Adword is a PPC method to promote your website.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Duct Tape Marketing

FEBRUARY 3, 2022

Amanda is the Co-founder at Barney an M&A firm that specializes in the digital marketing space. 17:49] Have you ever experienced a transaction where a Founder sold the company to their existing team? [18:35] She's the co-founder at Barney, an M & A firm that specializes in the digital marketing space. Like this show?

Entrepreneur 76

Entrepreneur Technical Review Cofounder Valuation 76

Duct Tape Marketing

AUGUST 28, 2023

As the founder of Duct Tape Marketing, I've watched the scene evolve, with businesses trying to navigate the maze that is modern marketing. Add to this email marketing, SEO, content marketing, PPC advertising, influencer marketing, affiliate marketing - and you're facing a veritable buffet of choices.

Small Business 59

Small Business PPC Channel Social Media 59

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. Startup validation tactic 4: Email test campaigns.

Business Plan 94

Business Plan PPC Lean Campaign 94

Brandanew

DECEMBER 21, 2015

Send email newsletters to your customers or customize emails e.g. for last minute Christmas delivery. Push up your social media advertising & PPC campaigns. A straightforward, informative and regular email with visual appealing content is better than a complicated or long newsletter.

eCommerce 100

eCommerce Sales Social Media Campaign 100

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. What type of messaging works best for these emails? The results?

Framework 102

Framework Marketing Acquisition Retention 102

Duct Tape Marketing

AUGUST 28, 2023

As the founder of Duct Tape Marketing, I've watched the scene evolve, with businesses trying to navigate the maze that is modern marketing. Add to this email marketing, SEO, content marketing, PPC advertising, influencer marketing, affiliate marketing - and you're facing a veritable buffet of choices.

PPC 44

PPC Channel Social Media SEO 44

Duct Tape Marketing

FEBRUARY 27, 2024

Corey is also the author of ‘Anyone, Not Everyone,’ a comprehensive guide for agency founders looking to move beyond founder-led sales. Key Takeaways Corey Quinn underscores the significance of vertical market specialization in transitioning from founder-led sales to scalable growth for agencies. Not everyone.

Vertical 65

Vertical Marketing Cofounder Campaign 65

ConversionXL

OCTOBER 13, 2015

Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign. So PPC Hero looked at days to transaction for this segment: Image Source.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

MAY 27, 2022

By asking for an email address to join a webinar after a prospect has consumed non-gated content, for example, the marketing team can secure leads. They then launched a series of personalized ad campaigns according to the specific buying stage, company, and persona. To secure information (email address, name, phone number, etc.).

Demand 91

Demand Lead Generation PPC Leadership 91

YoungUpstarts

SEPTEMBER 16, 2014

He now has an email list with 18,000 subscribers, 5,000 friends on Facebook, and more than 100,000 Twitter followers. An opt-in box for gathering email addresses. You might set up a schedule so that immediately after your report is requested, the reader gets a ‘thank-you’ email. Two days after that, they get email #3, and so on.

Advertising 150

Advertising B2B Database PPC 150

ConversionXL

OCTOBER 7, 2022

For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. Let’s say you spent $2,000 on email marketing and $5,000 on webinar production and distribution. The success of every marketing campaign hinges on the effectiveness of your website.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Duct Tape Marketing

MARCH 23, 2017

But when it comes to Facebook, the real key is how to create sustainable traffic—in other words, campaigns that will deliver traffic reliably month over month. Generate New Email Subscribers. The tradeoff, however, is that these users convert less often than visitors from paid search campaigns. Facebook Ad Examples.

Sales 48

Sales eCommerce Campaign Audience 48

ConversionXL

MARCH 10, 2017

There’s no such thing as a perfect email subject line. However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. If you’re sending emails, you should be testing your subject lines. Think of your email list as a living, breathing thing.

Email 93

Email Campaign Audience Mobile 93

View from Seed

JANUARY 8, 2015

All founders should be able to articulate that mission in a clear, concise statement. Grow an email list. I’ll explain the email part first, since it’s much simpler. Why Email Matters, Early and Always. Your primary CTA needs to ask readers to subscribe to the blog via email (and not RSS, by the way).

Seed Stage 120

Seed Stage Startup Audience Leadership 120

Duct Tape Marketing

AUGUST 30, 2013

Why Landing Pages Are a Must written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing September 19th I’m hosting a free webinar titled - “How to Quickly Grow Your Email List, Dramatically Increase Your Conversions and Skyrocket your Sales and Profits.” Advertising conversion.

PPC 69

PPC Social Media Hosting Audio 69

crowdSPRING Blog

MAY 8, 2015

Why a Billion Dollar Startup Just Sold for $15 Million (and What Founders Can Learn From It) buff.ly/1GMqXJO. Optimizing Email Marketing to Save Your Bottom Line | SEJ crowdspring.co/1JT4MnX. Brilliant Video Marketing Campaigns You’ll Actually Enjoy Watching crowdspring.co/1HRwXF7. VC Math explained – buff.ly/1PlHU2f.

Small Business 48

Small Business Design Social Media Startup 48

YoungUpstarts

DECEMBER 28, 2015

As we talk to marketers about how they generate leads and fill the top of their sales funnel, most say they rely on quite number of different tactics: Trade shows, seminars, email blasts to purchased lists, internal cold calls, outsourced telemarketing, and advertising. For example, users who are retargeted to are 70% more likely to convert.

Asia 100

Asia Las Vegas Marketing Technical Review 100

Duct Tape Marketing

APRIL 14, 2022

Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. He is also the Co-founder and Chairman of BrandCycle. He's the founder and chairman of the board of global partner marketing agency, acceleration partners. He's also the co-founder and chairman of brand cycle.

Marketing 87

Marketing Affiliate Channel Software Review 87

Duct Tape Marketing

MARCH 21, 2024

Duct Tape Transcript Email Download New Tab John (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. This is John Jantsch.

SEO 62

SEO Technical Review Viral Video 62

Duct Tape Marketing

FEBRUARY 25, 2016

So, though you might send out your blog updates to your current email list, a big purpose of your blog is to fulfill the information discovery need… and to do it better than your competitors. You may already know what keywords your audience is searching with, especially if you’ve got a particularly robust PPC campaign.

SEO 28

SEO Algorithm PPC Social Media 28

ConversionXL

JULY 15, 2014

In fact, affiliates accounted for 57% of in-store purchases for that campaign. Affiliate networks are like mediators that provide merchants and affiliates with tracking and maintenance solutions to run their affiliate campaigns, making your life easier. Either go with an affiliate network or use specialized software in-house.

Affiliate 111

Affiliate Programming Marketing Software Review 111

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Traditionally, marketers use outbound marketing techniques like email blasts, telemarketing, direct mail, TV, radio and print advertisements to reach buyers. a) SEO in a Nutshell.

Software Review 100

Software Review Marketing Social Media B2B 100

conversionxl.com

SEPTEMBER 10, 2013

Existing companies can segment their email database to reveal their most loyal customers. Currency can be defined as email addresses, tweets, cash or anything your customer gives up to receive a solution to their problem. Trevor Owens shows how he uses the Exploration and Pitch method to validate a Vespa Rental business.

Customer Development 60

Customer Development Conversion Developer Customer 60

maplebutter.com

JANUARY 8, 2013

Whats is the best way to find a co-founder for your startup? However, one of my co-founders doesn’t seem to be as motivated as the rest of us. You can start by personally emailing them and saying thanks. I send DM’s, emails, all day thanking people. Non of this academic stuff. The specific skillz don’t matter.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Duct Tape Marketing

SEPTEMBER 27, 2012

Yesterday you learned what makes a good landing page and the 9 concepts below can be used as a checklist to keep you on track the next time you run a marketing campaign. Oli Gardner is Co-Founder & Creative Director at Unbounce – The DIY Landing Page Platform. Where landing pages sit in the funnel. The back button.

Conversion 67

Conversion PPC Widget Social Media 67

ConversionXL

NOVEMBER 13, 2019

I’m your stereotypical great independent contributor who was fantastic at the work and then ended up running a business,” recounts Michael King, founder of iPullRank. Following on from the audit, they asked me to take over the management of the campaigns.” From individual contributor to agency owner. “I’m

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

I’m your stereotypical great independent contributor who was fantastic at the work and then ended up running a business,” recounts Michael King, founder of iPullRank. Following on from the audit, they asked me to take over the management of the campaigns.” From individual contributor to agency owner. “I’m

SEO 49

SEO Hiring PPC Leadership 49

ConversionXL

MAY 2, 2019

A landing page is an individualized funnel with a single goal: converting incoming traffic (typically coming from emails, paid ads, or social media campaigns) into a qualified lead or sale. Blenders drives traffic to the page with PPC ads and has also integrated the page into support tickets. Mobile optimization.

eCommerce 133

eCommerce Conversion Hosting Sales 133

ConversionXL

MAY 27, 2020

Take this email pitch I received recently. I’ve found people are much more responsive there versus email.). HARO is a great workaround for businesses that want to be featured in media outlets but aren’t in a position to launch a proper digital PR campaign. For instance, here’s a post comparing PPC vs. SEO for startup marketing.

B2B 142

B2B Social Media Email Campaign 142

Software By Rob

FEBRUARY 10, 2009

Im a serial web entrepreneur here to share what Ive learned in my 11 years as a self-funded startup founder. honing PPC, SEO, a new design, a new cart, finding more dropshippers…and I finally hit on the big low price guarantee revelation I wrote about in my blog. Follow me Startups for the Rest of Us. at 7:31 pm [.]

Design 51

Design Software Review Marketing Software Developers 51

Duct Tape Marketing

MAY 30, 2017

So for me, that first step is the familiarity aspect, then it’s the nurturing, how you get them further drawn to you, where — you know it depends on the marketing funnel, it could be in an email campaign or it could be simply your on-site content in a newsletter that they opt into. John: That’s so easy to do too.

Kansas City 33

Kansas City Kansas Cofounder Distribution 33

Occam's Razor

OCTOBER 19, 2010

Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. Or, if you truly want my admiration, you'll compute Profit and Margin for your campaigns in Microsoft Excel or using the most relevant database query. AdWords Campaign Experiments by Google. LivePerson.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

NOVEMBER 16, 2016

Here’s MailChimp preparing me for my “moment of glory” as I’m getting ready to send an email campaign… And here’s Reigns criticizing my ability to run a kingdom… Note that the above example is an exception to a common rule. Respectful vs. Irreverent. Your brand’s personality.

Conversion 48

Conversion Audience Massachusetts Social Media 48

unbounce.com

DECEMBER 11, 2012

Email Marketing. Most landing pages suck and it’s easy to run a marketing campaign that doesn’t deliver the results you’re hoping for. Do you offer multiple contact methods (phone, email, live chat). Are you including a link to your privacy policy next to the email field of your form? Landing Pages.

PPC 94

PPC Social Media Conversion Elevator Pitch 94