Duct Tape Marketing

MARCH 15, 2021

Marketing isn’t just a new ad campaign, an email series, or this month’s current promotion. Your current lead generation activities – show off ads, landing pages, run radio spots – sell them on the campaign. Your lead conversion process – everyone should know the next step when a prospect calls.

Marketing 99

Marketing Lead Generation Campaign PR 99

ConversionXL

FEBRUARY 13, 2013

A common campaign that can be used by all online businesses in one form or another is the retention email. For lead generation businesses (affiliates, etc.) In all likelihood, this is a campaign you can use in your own online business. It’s always good to be think about email marketing in context.

Email 114

Email Customer HTML Campaign 114

ConversionXL

MARCH 31, 2021

Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]? Painting a clear picture of what you aim to achieve in the short- and long-term makes a strong case for the decisions you’ll make throughout the rest of your content strategy. What are your goals for the next 3-6 months?

Audience 127

Audience Non-Compete Distribution Channel 127

YoungUpstarts

JUNE 22, 2015

Traditional marketing like direct mail can still be highly effective, despite email, despite social media, despite mobile apps and despite all the rest. Here are a few specific examples of how direct mail marketing can boost a small company’s ability to generate leads and retain customers: 1.

Marketing 100

Marketing Campaign Audience Lead Generation 100

Duct Tape Marketing

JANUARY 23, 2015

Remember, Google loves when you deliver fresh and relevant content that is shared consistently, so keep producing content that is unique to your clients’ audience and the rest will fall into place. Google Lead Generation Local Search Marketing Strategy Search Engines SEO Dan Olson' 6) Manage your client’s online reputation.

SEO 28

SEO Technical Review Illinois Reputation 28

Duct Tape Marketing

JUNE 20, 2014

Your goal should always be to systemize your marketing campaigns in a way that their success is repeatable and the process can be carried out by almost anyone. Automate Lead Generation, at least a little bit. Automate Lead Generation, at least a little bit. Lead Generation MailChimp Marketing Tools Jan Marciniak'

Lead Generation 78

Lead Generation Marketing Social Media Analytics 78

Brandanew

OCTOBER 6, 2015

You need to take these diverse numbers and quantify them into something relevant for the business such as number of genuine leads generated for every $100 spent. This does take some effort initially but once you set up a formula, the rest should be very easy. Choose the right tools. There are plenty of tools available.

Social Media 100

Social Media Media Analytics Social Network 100

ConversionXL

JULY 1, 2014

In the rest of this article we’re going to be concentrating on qualitative data, more specifically getting it through qualitative surveys. You send out email launch campaign to highly targeted list of 30 000 people and only 30 people sign up? Seems Like A Lot Of Work, Does This Stuff Really Work? This will happen.

Customer 76

Customer Design Software Review Lead Generation 76

Occam's Razor

DECEMBER 20, 2010

What campaigns? What campaigns have a higher percentage of these people? First, if you tweet / update / tumble links back to yourself then please for the sake of all that is holy in the world add campaign tracking parameters. See the campaign (utm_) tracking parameters? They just left. Where did they come from?

Analytics 118

Analytics Web Social Media Search 118

Duct Tape Marketing

MAY 15, 2017

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. Check out active campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. So let’s talk about lead generation. This is really my new go-to CRM, ESP, marketing automation, really low cost. dtmactive.

Marketing 36

Marketing Artificial Inteligence Analytics Lead Generation 36

ConversionXL

NOVEMBER 9, 2015

If you’re doing lead generation for sales, then a completed lead form would be a macro-conversion. Optimize for direct sales, average order value and qualified leads generated. What’s important is you shouldn’t lose sight of the overall campaign goals when measuring micro-conversions.

Conversion 48

Conversion Metrics Revenue Matching 48

Duct Tape Marketing

APRIL 30, 2013

Advertising is an important part of the lead generation puzzle. I advocate an approach that calls for a mix of lead generation tactics that includes advertising, public relations and a systematic approach to referral generation. photo credit: x-ray delta one via photopin cc. Measure everything.

Advertising 74

Advertising Lead Generation Social Network Audio 74

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns. What do you want the end result of your email campaign to be and why does that matter? Customer journeys are rarely linear.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

SEPTEMBER 11, 2018

So what information can you glean from an outbound campaign that is successful? If you begin to generate responses to an outbound campaign, you’ll know that you’re onto something. Revamp your call to action on your website to reflect the messaging in your outbound campaign. And that’s valuable information.

Marketing 63

Marketing Social Media Campaign Curation 63

www.forentrepreneurs.com

FEBRUARY 2, 2010

Peeling back one more level, they may tell you that they ran three major campaigns to drive visitors to the site, as well as relying on the normal levels of word of mouth traffic. So the other variable that we can try to increase is the conversion rate for each campaign, and the conversion rate to trials.

Metrics 55

Metrics Design Entrepreneur Startup 55

Growthink Blog

AUGUST 21, 2012

government pays the rest). In many cases, even $50,000 can go a long, long way towards boosting revenues (or even doubling them) if invested in more lead generation campaigns, building a sales team, etc. Small Business Administration (SBA) guarantees a percentage of each loan.

SBA 83

SBA Small Business Administration United States Due Diligence 83

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM doesn’t stop at lead generation or new opportunities. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. It’s not a campaign you can run for a short-time to drive demand and show results in 30 to 60 days.

Customer 98

Customer Marketing Channel Acquisition 98

YoungUpstarts

DECEMBER 28, 2015

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. Marketers generate dozens of leads through campaigns and lead nurturing, but not everyone is a good fit for the business.

Asia 100

Asia Las Vegas Marketing Technical Review 100

ConversionXL

SEPTEMBER 10, 2019

In the rest of this post, I’m going to try to talk you out of building one. We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage. It was a typical lead-gen team when I joined.

Conversion 133

Conversion Technical Review Channel Engineer 133

crowdSPRING Blog

APRIL 25, 2018

If your business is struggling to find leads, know that you’re not alone. According to survey data from small business network Alignable , a shortage of leads is the biggest marketing challenge for small businesses. Lead generation is the name of the game. One of these elements is the coveted lead generation!

Small Business 63

Small Business Marketing Social Media Lead Generation 63

Women Entrepreneurs Can

JANUARY 19, 2023

Here are five steps to launch such a campaign from scratch: 1. But you should be clear about what you want to achieve to give it direction, allocate resources more efficiently, and guide the rest of the steps below. Identify Your Marketing Objective SEO is highly versatile; you can implement it to support your digital marketing goal.

SEO 52

SEO Algorithm Engineer Software Review 52

Duct Tape Marketing

FEBRUARY 8, 2018

Move through the rest of the onboarding flow by entering the rest of the required fields. 25% supports business goals (lead generation, product launch, sale) – advertising. Once your Business Manager account is created: Enter the name of your business. Select the primary page that you want to associate with that.

Advertising 65

Advertising Small Business Audience Social Media 65

Duct Tape Marketing

OCTOBER 28, 2015

Instagram Lead Generation – The Ultimate Guide written by Guest Post read more at Duct Tape Marketing. I think it is safe to say that if your business is not leveraging the world fastest growing social media platform for lead generation, then you are leaving money on the table. Who is your Ideal Lead?

Lead Generation 28

Lead Generation Social Media Media Search 28

ConversionXL

JUNE 12, 2014

For the sake of keeping the rest of this piece action oriented, I’m going to focus on microcopy examples that helped to improve conversions. Case Study 4 – 11% Increase For Mortgage Lead Generation. Confirmation pages. Welcome Message. It was absolutely beautiful, and unlike anything the site’s users had ever seen.

Conversion 112

Conversion eCommerce Software Review Green 112

The Startup Magazine

DECEMBER 11, 2018

Negative self-talk can cripple your ability to lead a team, so don’t pretend you have no demons, but also don’t indulge in self-shaming when you mess up. Next: take this attitude and let the rest of your company embrace it. Finally, many entrepreneurs let their ego get the best of them when it comes to sales and lead generation.

Lead Generation 122

Lead Generation Entrepreneur Revenue Leadership 122

ConversionXL

JUNE 12, 2014

For the sake of keeping the rest of this piece action oriented, I’m going to focus on microcopy examples that helped to improve conversions. Case Study 4 – 11% Increase For Mortgage Lead Generation. Confirmation pages. Welcome Message. It was absolutely beautiful, and unlike anything the site’s users had ever seen.

Conversion 105

Conversion eCommerce Software Review Green 105

ConversionXL

JUNE 12, 2014

For the sake of keeping the rest of this piece action oriented, I’m going to focus on microcopy examples that helped to improve conversions. Case Study 4 – 11% Increase For Mortgage Lead Generation. Confirmation pages. Welcome Message. It was absolutely beautiful, and unlike anything the site’s users had ever seen.

Conversion 101

Conversion eCommerce Software Review Green 101

Duct Tape Marketing

SEPTEMBER 21, 2023

I mean, if you imagine if you're a [00:01:00] marketing agency and you have developed Google ad campaigns for dentists in Cleveland, I'm pretty sure those same campaigns and keywords and ads even will be successful in, I don't know, Detroit. (01:14): The campaigns are identical. My website, my content, my campaign's all gone.

Campaign 81

Campaign Cleveland Detroit Email 81

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Because it is hard. Not impossible. that took ten seconds.

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

JUNE 12, 2014

For the sake of keeping the rest of this piece action oriented, I’m going to focus on microcopy examples that helped to improve conversions. Case Study 4 – 11% Increase For Mortgage Lead Generation. Confirmation pages. Welcome Message. It was absolutely beautiful, and unlike anything the site’s users had ever seen.

Conversion 84

Conversion eCommerce Software Review Green 84

Duct Tape Marketing

SEPTEMBER 28, 2017

Jake: Yes, so basically the whole concept for the Dream Client campaign came up where I basically read “The Ultimate Sales Machine” by Chet Holmes many years ago. I’ll first of all say before we dive into this topic that the Dream Client campaign is not for everyone. We found a list of the top 100. Jake: Yeah.

Campaign 41

Campaign Widget Technical Review Conversion 41

ConversionXL

NOVEMBER 19, 2019

So how could we get the rest to upgrade? There was one wrinkle: We wanted people to convert directly from reading our content instead of capturing their emails and showering them with drip campaigns until they converted. When SEO is a major part of your lead generation strategy, one algorithm update can undo years of work.

Differentiation 108

Differentiation Non-Compete Audio Algorithm 108

Duct Tape Marketing

MARCH 12, 2013

In many cases this one thing has no direct correlation to the products and services that a company provides and often rests on things like purpose and community. Your PPC campaigns drive conversion testing as well as content creation. Your advertising builds on your content strategy to drive awareness. If You Liked This Post.

Marketing 68

Marketing Social Media Public Relations Channel 68

ConversionXL

JANUARY 4, 2016

Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites , you can also learn a lot about B2B lead generation if you’re using analytics correctly. The typical end goal for businesses with informational sites is to use the site to generate more leads.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

ConversionXL

NOVEMBER 19, 2019

So how could we get the rest to upgrade? There was one wrinkle: We wanted people to convert directly from reading our content instead of capturing their emails and showering them with drip campaigns until they converted. When SEO is a major part of your lead generation strategy, one algorithm update can undo years of work.

Differentiation 48

Differentiation Non-Compete Audio Algorithm 48

Duct Tape Marketing

JUNE 21, 2017

Consider writing just six blog posts for the rest of this year, but put a month’s worth of blood, sweat, and tears into each one. Below the complete system for turning content into leads. Build a lead generating content upgrade for each piece. Build a lead generating content upgrade for each piece.

Social Media 61

Social Media Lead Generation SEO Advertising 61

Duct Tape Marketing

AUGUST 10, 2017

Then, the rest of my time is basically doing the stuff that you would expect, emails, meetings, speaking with money folks and looking at books and spreadsheets and putting together the longer term strategy of the business. You know, we’re getting pretty good at it after a dozen years. We’re building some amazing stuff.

Software Review 36

Software Review CTO Hire Fractional CTO Software 36