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[Review] The Social Customer

YoungUpstarts

The greatest challenge of our “social age” isn’t to grow the largest fan or follower base. Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. According to Metz, the Social CRM process is fairly involved. 4) Crafting detailed workflows and escalation paths.

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7 Retargeting Case Studies That’ll Boost Your Current Campaigns

ConversionXL

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

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Top 15 Digital Marketing Publications That All Marketers Should Read

The Startup Magazine

These articles provide awareness, education, and marketing campaign ideas. They share amazing tips on content writing that everyone should refer to. This digital magazine provides digital marketers with digital marketing advice and insights on digital business ideas as well as digital marketing tools for digital marketing campaigns.

Marketing 185
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5 Things to Compare When Choosing an eCommerce Platform

Up and Running

Image ALT tags: This tag refers to the text on an image that acts as a description for the search engine crawlers. Adding social buttons on your product pages, blog posts, or anything else on your site makes it easy for people to share it with their social networks, which in turn, boosts your SEO value.

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5 Steps To Effective Marketing With Converged Media

Startup Professionals Musings

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. This is independent of whether your existing marketing media include traditional or social media, or both. Focus first on the social media trinity. You can’t manage what you don’t measure.

Media 148
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Don’t Limit Your Startup Marketing To Social Media

Startup Professionals Musings

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. This is independent of whether your existing marketing media include traditional or social media, or both. Focus first on the social media trinity. You can’t manage what you don’t measure.

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What are the most valuable recommendations in order to raise money from VCs connected via Gust?

Gust

Make your public profile as sexy, comprehensive and enticing as possible, adding a short, well done, elevator pitch video (think “the kind of video you see on great Kickstarter campaigns”) and listing your full management team. And don’t forget the ability to customize your profile’s background.