Startup Professionals Musings

JULY 11, 2013

Here are some key recommendations I gleaned from her book to make this work: Empower your social media front line team. This front line team, often called community managers, are the “voice” of your company, and must have authority to make and carry out decisions that can make or break a customer’s experience.

Social Media 249

Social Media Media Customer Viral 249

Startup Professionals Musings

MARCH 16, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Find partners and channels which are complementary, and not directly competitive.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

DECEMBER 6, 2012

Here are some key recommendations I gleaned from her book to make this work: Empower your social media front line team. This front line team, often called community managers, are the “voice” of your company, and must have authority to make and carry out decisions that can make or break a customer’s experience. Marty Zwilling.

Social Media 228

Social Media Media Customer Viral 228

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. It has significantly boosted our sales. via Shopify ].

Sales 115

Sales Customer Viral Marketing 115

ConversionXL

FEBRUARY 12, 2019

Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Where loyal customers come from is important for social media management , ad placement, partnerships, affiliate links , media features, etc. If they trust social networks, blogs, magazines, etc.,

Retention 126

Retention Analytics Campaign eCommerce 126

Up and Running

JULY 26, 2016

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). Jun-15: Community Manager (growth team). 1x hacker in charge of product/development.

Revenue 60

Revenue Acquisition Channel Campaign 60

mashable.com

OCTOBER 27, 2010

Anyone in the community can edit posts and frequent users are allowed to vote irrelevant questions off the site. PartnerUp If you have a question that can be expressed in fewer than 140 characters, the PartnerUp community will likely have an answer. Thankfully responses aren’t restricted with a character limit. STOKED!!!!

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

The Startup Magazine

SEPTEMBER 30, 2018

Social selling tools lets you sell your products and services over your desired social media channels. This makes your task of selling easier on social media. Not just social, you have the power to sell natively on messaging apps and online communities. 5- Create Viral Videos on YouTube.

Social Media 96

Social Media Media Sales Audience 96

Sophia Perl of Wisdom

AUGUST 27, 2011

A notable site is FaceSmash which sold for $30k the week the movie Social Network came out. Even Perez Hilton blogged about Flippa because of its relationship to FaceSmash and Social Network. The main difference is that they were able to leverage their distribution channel.

EC2 53

EC2 Social Network Distribution Demand 53

Startup Professionals Musings

DECEMBER 7, 2010

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Find partners and channels which are complementary, and not directly competitive.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Find partners and channels which are complementary, and not directly competitive.

Marketing 146

Marketing SEM Viral Social Media 146

mashable.com

JUNE 8, 2010

Pros: There’s no registration required, and the site maintains a sizable community of experienced coders who are up for side projects. Coders can create anonymous profiles and accept solicitations to work on projects or join a team. Entrepreneurs can browse coders by skill or location. What will you find here?

Coder 60

Coder Technical Review Social Media Technical Cofounder 60

ConversionXL

JANUARY 31, 2014

Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. It’s about connecting with the viewer and communicating value as quickly as possible.

Analytics 134

Analytics Video Matching Conversion 134

View from Seed

AUGUST 30, 2016

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. What’s the ARPU of a business on a social network? Next-Gen Networking. 2029 Stierlin Court. 1 Hacker Way.

Social Media 185

Social Media B2B North America Media 185

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. Step 2: Choose your sales channels. Direct sales: Selling one-to-one.

Belarus 137

Belarus Viral Channel Startup 137

Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. In its most pure form social media monitoring is both listening and responding to social channels.

Social Media 60

Social Media Media Viral Channel 60

ConversionXL

JANUARY 18, 2022

Identify the channels where your audience is most active and double-down. Start your brand awareness campaigns where you know your audience is active (turning up regularly, liking content, commenting, and sharing) and create content and creative that’s suited to those channels. Start with the channels you have experience in.

Audience 122

Audience Technical Review Social Media Campaign 122

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Duct Tape Marketing

AUGUST 25, 2015

Explore potential marketing channels. Explore potential marketing channels. I believe that there are 16 marketing channels available to us today. The real job for any business, depending upon where they are in terms of their growth goals, is to get very, very good at getting clients in just a few of these channels.

Marketing 28

Marketing Channel Viral Public Relations 28

ConversionXL

JANUARY 11, 2013

This is what they say about themselves: We are an distribution channel for companies that help entrepreneurs start, grow, optimize, and scale their businesses. We connect them to hundreds of thousands of potential new customers using email marketing, social networks, and display ad campaigns. Their numbers are impressive.

Campaign 95

Campaign Estonia Social Media Viral 95

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Everyone wins.

Analytics 149

Analytics Marketing Audience Channel 149

mashable.com

JULY 10, 2012

Andrasick says, “Smaller stores aren’t saddled with anachronistic organizational structures that segment a business by channel, such as store, catalog or digital.”. Social Media Lists. Social Network Lists. Social Media. Social Networking. Social Good. Social Media. viral video.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

mashable.com

SEPTEMBER 29, 2010

Slab serif fonts — if they’re unique fonts — are still a viable alternative to been-there-done-that sans serifs in logos, and the web community still enjoys them. a part of an exciting team, building web applications such as social networking, ecommerce, games, sports, contact management, CMS and more.Re.

Web 111

Web Design Social Media PHP 111

mashable.com

SEPTEMBER 14, 2011

If you’re working with an open source project, for example, it’s important that you have a definitive business model to drive revenue — though not at the cost of alienating your community of core contributors. They may also contribute code to the community that comprises the backbone of their technology.

France 77

France Marketing Social Media Startup 77

mashable.com

SEPTEMBER 29, 2010

Slab serif fonts — if they’re unique fonts — are still a viable alternative to been-there-done-that sans serifs in logos, and the web community still enjoys them. In fact, it’s more of an epoch than a traditional Gregorian year at this point. What will you find here?

Web 111

Web Design Social Media Software Review 111

David Teten

DECEMBER 3, 2019

To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

mashable.com

SEPTEMBER 1, 2011

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Mashable Infographics Prev Next How Are People Using Twitter? LinkedIn was curious, so the business social network decided to find out. Sign in with Facebook or Twitter to get started!

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

mashable.com

JANUARY 18, 2012

Subscribe to the Business channel. Social Networks etc. Google Offers Free Wi-Fi in India to Access Social Networks. International Journalists Network. Social Media Lists. Social Network Lists. Social Media. Social Networking. 2 followers. Launching. 3 followers.

Naming 97

Naming Social Media Social Network RSS 97

Duct Tape Marketing

MARCH 1, 2016

Lead generation is essentially a game of channels more than tactics. Meaning you need to find the right mix of channels that allow you to profitably attract a high enough number of leads over and over again in order to feed your growth objectives. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Duct Tape Marketing

JUNE 22, 2021

People still see social media as this disconnected piece of marketing that you have to go figure out and play in. Just like every other facet of marketing — social media needs a strategy too. Social media is just another channel, it is another part of marketing. Is it to build a community? Building community.

Social Media 95

Social Media Media Curation Audience 95

mashable.com

JANUARY 13, 2012

(My company’s CEO, Patrick Salyer, explains why multiple online personas make it imperative that companies offer social logins beyond Facebook Connect.). Sure, Facebook will almost always be the dominant player in share-of-logins, but we’ve seen the other players account for up to a combined 60% share of social logins.

Technical Review 78

Technical Review Social Media Social Network RSS 78

mashable.com

AUGUST 20, 2011

Brian DiFeo, the Hive’s community manager, says the trend is to be professional but have a sense of humor and be ready for the inevitable group laugh or room-wide joke. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started!

Cofounder 81

Cofounder San Francisco Social Media Startup 81

mashable.com

JANUARY 23, 2012

Subscribe to the Business channel. 9 Digital Ways to Become a Social Good Hero in 2012. 10 Inspiring Social Networks for Writers. Social Media Lists. Social Network Lists. Social Media. Social Networking. Social Good. Social Media. social networking.

LLC 68

LLC Technical Review Social Media Startup 68

mashable.com

NOVEMBER 2, 2011

AngelList is an online community that matches startups with investors to streamline the fundraising process. What is your viral coefficient? Subscribe to the Business channel. Social Media Lists. Social Network Lists. Social Media. Social Networking. Social Good. Social Media.

Social Media 80

Social Media Startup Angel Investor RSS 80

mashable.com

MAY 5, 2011

Create Viral Content Infographics startup Visual.ly After someone signs up for your site, you ask them to share it with their friends through various social media channels and/or email. We took the creative approach with our messaging as well as integrated Facebook and Twitter to encourage virality.

Pakistan 94

Pakistan Social Media Startup Stealth 94

mashable.com

SEPTEMBER 12, 2011

With more than 50 million monthly pageviews and 14 million unique monthly visitors, Mashable has one of the most engaged online news communities. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started!

Startup 79

Startup Social Media RSS Social Network 79

mashable.com

DECEMBER 29, 2011

Subscribe to the Business channel. Social Media Lists. Social Network Lists. Social Media. Social Networking. Social Good. Social Media. social networking. viral video. Social Media. Social Good. Subscription Service. 4 followers. Peer to peer.

New York City 83

New York City New York Startup Social Media 83