Startup Professionals Musings

DECEMBER 7, 2022

Openly reward employees who make the extra effort, champion cost-cutting issues, and enhance the sales process. Aggressively enter new markets and sales channels. If your website isn’t pulling in the growth you need, expand to Amazon and other channels. Growth requires market innovation as well as product.

Startup 335

Startup Social Media Metrics Viral 335

Hearpreneur

JANUARY 22, 2023

However, that doesn't mean you should ignore cost or quality. This trend is only set to increase in the coming years, and I expect to see more companies focusing on sustainability in their product development and business practices. corporations start to shift more dollars toward lower-cost developer hubs.

Artificial Inteligence 124

Artificial Inteligence Technical Review Entrepreneur Social Media 124

Duct Tape Marketing

NOVEMBER 1, 2017

Transcript of How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing. That’s not really true, but in this episode of The Duct Tape Marketing podcast I do speak with Joe Pulizzi and Robert Rose, authors of Killing Marketing: How Innovative Businesses are Turning Marketing Costs into Profit.

Cost 36

Cost Marketing Audience Media 36

The Startup Magazine

JUNE 5, 2024

A well-managed supply chain can reduce costs, improve efficiency, and enhance customer satisfaction. Digital marketing includes various channels such as social media, search engine optimization (SEO), email marketing, and online advertising. Start by developing a digital marketing strategy that aligns with your business goals.

Audience 118

Audience Social Media Networking Channel 118

Startup Professionals Musings

APRIL 3, 2016

It’s important to learn from your own mistakes, but it’s even smarter to learn from someone else’s mistakes, without paying their high price in time lost, cost, and pain. Viral marketing costs real money, and your support staff and hosting systems cost even more. Bypasses intellectual property as not worth the cost.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

Steve Blank

MAY 6, 2015

Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. The “build” step refers to building a minimal viable product (an MVP.) Lessons Learned.

Lean 120

Lean Agile Business Model Customer Development 120

YoungUpstarts

NOVEMBER 1, 2019

Such tools not only help bring order to the day-to-day work but also cut down costs drastically and speed up the time to market which are two very critical considerations for every startup. Despite doing good work if you don’t use the right channels to popularize it, it is of no use. Mighty Networks.

Software Review 113

Software Review Startup Azure SEO 113

Startup Professionals Musings

APRIL 1, 2015

It’s important to learn from your own mistakes, but it’s even smarter to learn from someone else’s mistakes, without paying their high price in time lost, cost, and pain. Viral marketing costs real money, and your support staff and hosting systems cost even more. Bypasses intellectual property as not worth the cost.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

Steve Blank

AUGUST 31, 2009

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

Customer Development 244

Customer Development Developer Customer Silicon Valley 244

Startup Professionals Musings

MARCH 9, 2020

Openly reward employees who make the extra effort, champion cost-cutting issues, and enhance the sales process. Aggressively enter new markets and sales channels. If your website isn’t pulling in the growth you need, expand to Amazon and other channels. Growth requires market innovation as well as product.

Social Media 329

Social Media Metrics Viral Channel 329

Hearpreneur

SEPTEMBER 22, 2021

Tesla has always put a huge emphasis on product development and technological advancement. From their SEO blog which really breaks SEO down to a routine level, to their YouTube channel which provides individuals with a chance to learn the ins and outs of SEO there is a lot to learn from them.

Technical Review 124

Technical Review Entrepreneur Software Review SEO 124

Up and Running

JULY 26, 2017

Learn more about validating your business idea and product concept here. The MVP concept, popularized by Eric Rice of Lean Startup , assumes that before going all in and pouring significant sums into product development, you test the grounds with a “beta” version of your product. What are your competitors doing?

Mobile 81

Mobile Application Development Web Software Review 81

Up and Running

JULY 26, 2016

1x hacker in charge of product/development. 1x hipster working with both product and growth. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

JANUARY 18, 2022

Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch. During product development and before launch, product marketing responsibilities revolve around the GTM strategy, positioning, and developing messaging. Image Source.

Marketing 110

Marketing Product Audience Equity 110

Up and Running

SEPTEMBER 6, 2016

To create this first year in business checklist, I turned to our in-house experts here at Palo Alto Software: Sabrina Parsons, CEO; Noah Parsons, COO; Josh Cochrane, Vice President of Product Development; and Josh Fegles, Academic and Government Channel Sales Director, and founder of gluten-free cookie company Jude’s Foods.

Forecast 60

Forecast Software Review Lean Finance 60

YoungUpstarts

JUNE 6, 2018

In today’s rough-and-tumble startup scene, “lean” is all the rage, and the ability to cut costs without compromising performance is prized above virtually any other managerial competency. Of course, cutting costs and eliminating whole expense categories are two very different matters. Product Development.

CPA 124

CPA Bandwidth Lean Startup 124

ConversionXL

OCTOBER 7, 2021

However, on a more granular graph, the introduction phase would be preceded by a product development stage. This stage is used to determine the viability of your product and confirm when it should go to market. Therefore, marketing strategies revolve around product price and promotion, with four possible options: 1.

Product 142

Product Marketing Software Review Social Media 142

The Startup Magazine

JUNE 4, 2024

Investment in Growth: Allocate funds strategically to areas that promote growth, such as marketing, product development, and talent acquisition. Cost Control: Implement cost-saving measures without compromising on quality or customer experience. These channels offer cost-effective ways to engage with customers.

Technical Review 117

Technical Review Agile Audience Employee 117

Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. Every large company, whether it can articulate it or not, is executing a proven business model (s).

IRR 335

IRR Startup Business Model Agile 335

YoungUpstarts

JUNE 11, 2018

Costs are a bigger concern than for other generations. Millennials are more concerned with costs than other generations. Many young adults are saddled with student loan debts while at the same time, salaries have largely stagnated and costs of living continue to increase. Transparency is crucial for Millennials.

Small Business 100

Small Business Social Media Salary Cost 100

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Cost to execute the test. Each channel has its own advantages, trade-offs, and idiosyncrasies.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Cost to execute the test. Each channel has its own advantages, trade-offs, and idiosyncrasies.

Management 20

Management Analytics Technical Review Framework 20

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 269

Silicon Valley Product Startup Product Development 269

Startup Professionals Musings

JULY 29, 2016

Openly reward employees who make the extra effort, champion cost-cutting issues, and enhance the sales process. Aggressively enter new markets and sales channels. If your website isn’t pulling in the growth you need, expand to Amazon and other channels. Growth requires market innovation as well as product.

Social Media 120

Social Media Metrics Viral Channel 120

Startup Lessons Learned

SEPTEMBER 7, 2008

In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes product development in the feedback loop with customers. 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering View SlideShare presentation or Upload your own.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Hunter Walker

OCTOBER 25, 2020

For example, Lenny Rachitsky writes a newsletter devoted to technology and product development. But he also runs a paid-subscriber-only Slack group [Friends of Lenny’s Newsletter, partial screenshot below] that has channels for job openings, startup advice, technical talk and so on.

North Carolina 112

North Carolina Community Media Video 112

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Pay attention to your close rate per channel. Doman-Pipe’s team does this with a dedicated feedback Slack channel and an internal “Voice of the Customer” report.

Demand 124

Demand B2B Distribution Channel 124

OnlyOnce

MARCH 14, 2011

If we drove revenue above costs, we got to take home a salary. It was stressful, but productively stressful and fun. . • Staying focused gets harder as the business get more intricate —As your business grows, it will become more complex. You find that you have to support channel partners as well as direct customers (or vice versa).

Software Review 67

Software Review Development Team Review Later Stage Technical Review 67

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). There are too many products clamoring for attention. Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Berkonomics

MAY 13, 2021

Here, most experienced board members can help to streamline the process of product development, manufacture, channel management and marketing. Use your board or build one if you don’t have one.

Dilution 62

Dilution Equity Channel Product Development 62

Up and Running

SEPTEMBER 7, 2016

We also personally work on our chat channel at least twice a week. An “At the Beach” option now provides that pause button at a negligible cost, which has not only stopped churn, but put it into reverse gear, all while reducing customer hassle! We understand their perspectives better and can give the highest possible level of service.

Customer 60

Customer Retention Startup Metrics 60

Startup Lessons Learned

NOVEMBER 7, 2008

We spent weeks working on this new product, racing the clock so it would be done in time for the real presidential debates. We had endless arguments internally about what features it should include, how the avatars should look, and how much it should cost. Just load them all in and choose a low cost-per-click. I used to use $.05,

Demand 167

Demand San Francisco Lean Continuous Deployment 167

YoungUpstarts

JULY 5, 2018

According to CNBC, some examples demonstrating this diversity and adaptability of subscription in retail include: Target has subscription boxes for beauty and baby products, as well as a children’s clothing offering that costs $40 and includes items from its popular kids apparel line.

Programming 113

Programming Bankruptcy Curation Retention 113

Startup Lessons Learned

JANUARY 19, 2009

Lessons Learned by Eric Ries Monday, January 19, 2009 Lean hiring tips In preparing for the strategy series panel this week, I have been doing some thinking about costs. I want to talk specifics, and when you come right down to it, most technology startups dont have a very interesting cost structure.

Lean 140

Lean Hiring San Francisco Continuous Deployment 140

crowdSPRING Blog

MAY 17, 2010

This drives our own product development strategy, and we constantly ask for feedback and suggestions to help us understand how we can do better. But critical to consider are whether your product offers enough variation (is there something for (almost) everyone?) Or right here on the good ol’ Internets? a luxury brand?

Marketing 84

Marketing Startup Small Business Viral 84

ConversionXL

FEBRUARY 3, 2022

People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. At launch, marketing is based on customer behavior related to the problem your product solves.

Product 102

Product Marketing Social Media Channel 102