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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited.

Video 339
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Why Good B2B Content Marketing Is Not A One Man Show

YoungUpstarts

Good B2B Content Marketing is not new in the world of marketing, especially with the emergence of more and more distribution platforms, each needing signups, and consistent postings to become a relevant source in your content strategy. and not only the means but also the correct methods to distribute in order to maximize exposure.

B2B 153
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The Great Retail Reinvention: How the Internet Is Reshaping the Way We Buy Clothing

View from Seed

The old brands and distribution channels are dead or dying. What’s looking likely is that instead of physical stores and ecommerce being distinct, separate channels, we will see increasingly tight integration between the digital and physical experience of a brand or retailer — and new forms of retail experiences altogether.

Internet 209
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It created powerful network effects.

B2B 133
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

With this data, you can move away from the “post everything we publish” Facebook strategy and instead curate high-performing content based on past performance. It comes down to understanding how the channel actually operates—not how you’d like it to operate. website reviews; 5. This post contains video, click to play].

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The 3 Essential SEO Tools for Any Marketing Consultant

Duct Tape Marketing

Marketing Insights: These include traffic rankings and analytics, providing insights into your audience, their geographic location, and what pages people are finding through which channels (direct, search, or social media). Listing Management: Distribute business information, manage reviews, and keep all local listings pages current.

SEO 76
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. AOL was controlled by one company and the Internet was distributed. They controlled distribution to the masses. The conventional wisdom at Fox’s headquarters is that MySpace had “made&# both YouTube & Photobucket by allowing them distribution.