Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 65

Channel Acquisition Framework B2B 65

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Then it’s time to innovate through the channels or platforms that are relevant. Digital quite simply is not for repurposing content that exists in other channels.

Marketing 120

Marketing Viral Demand Channel 120

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Sophia Perl of Wisdom

AUGUST 27, 2011

He figured out quickly that there was a demand for printed tutorials. He said they found some sh*ty online print on demand service who could take credit cards and went from there. Consider using Amazon EC2, 99Designs uses it, they get 5.25TB of images uploaded frequently, EC2 helped them scale with customer demand.

EC2 53

EC2 Social Network Distribution Demand 53

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Rob Go

JANUARY 12, 2015

Your product may have gotten traction due to some distribution hack or novelty factor, both of which may not lead to sustained usage and growth. You may not be able to control the operational complexity and economics of your business even though there is a lot of demand. The Case for Traction. This is less often the case for consumer.

B2B 28

B2B Early Stage Distribution Software Review 28

crowdSPRING Blog

AUGUST 6, 2017

There are terrific free YouTube channels for entrepreneurs and small business owners and many online schools and sites offer free or low-cost online courses. “Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” ” Udemy. ” edX.

Programming 73

Programming Technical Review Small Business Illinois 73

YoungUpstarts

SEPTEMBER 13, 2018

Many prospects need a great deal of time and information before they decide to entrust others with managing their social media channels. Content doesn’t have to “go viral” to benefit your business. Invest in producing and distributing content; it pays off! Let’s talk social media for example. Getting an audience is hard.

Social Media 113

Social Media Sales Cycle Audience Media 113

View from Seed

JANUARY 13, 2015

You may not be able to control the operational complexity and economics of your business even though there is a lot of demand. Great teams fail to build a product and get early distribution all the time. Generally speaking, this is because of what it takes to get early distribution in these markets. The Case for Traction.

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120

Startup Professionals Musings

MAY 2, 2010

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Then it’s time to innovate through the channels or platforms that are relevant. Digital quite simply is not for repurposing content that exists in other channels.

Marketing 137

Marketing Startup Viral Demand 137

The Next Web

JANUARY 26, 2014

If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. Most startups however, don’t have the kind of money required to do that. So what do startups do?

Thailand 167

Thailand Social Network PPC Singapore 167

crowdSPRING Blog

MAY 17, 2010

Like many small companies with limited marketing budgets, we are forced to work with the resources at hand, so creativity, partnering approaches, social media, and viral efforts tend to be our stock in trade. Or right here on the good ol’ Internets?

Marketing 84

Marketing Startup Small Business Viral 84

crowdSPRING Blog

AUGUST 6, 2017

There are terrific free YouTube channels for entrepreneurs and small business owners and many online schools and sites offer free or low-cost online courses. “Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” ” Udemy. ” edX.

Programming 48

Programming Technical Review Small Business Illinois 48

Steve Blank

FEBRUARY 22, 2010

What’s the distribution channel? How do we create end user demand? For biotech startups, it’s when the cost of the R&D required to find and clinically test a drug is less than the market demand for that drug. Viral Acquisition Ratio. How do we price and position the product? Who are our partners?

Balance Sheet 300

Balance Sheet Startup Burn Rate Metrics 300

Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. It''s a good measurement because it captures both satisfaction and virality. Data-driven business is here today; it''s just not evenly distributed. Alistair: There are plenty.

Analytics 167

Analytics Lean Widget Metrics 167

Venture Chronicles

MARCH 5, 2013

" let me stop you know and point out that video relies on 2 core strengths in addition to the creation skillset, which is the ability to drive distribution and more significantly instrument video for data collection that enables refinement of creation and distribution.

Social Media 62

Social Media Video Distribution Forecast 62

Both Sides of the Table

DECEMBER 5, 2010

AOL was controlled by one company and the Internet was distributed. They controlled distribution to the masses. The conventional wisdom at Fox’s headquarters is that MySpace had “made&# both YouTube & Photobucket by allowing them distribution. AOL was closed, the Internet was open. Twitter is much more.

Social Network 318

Social Network Networking Internet Technical Review 318

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Tim Friedman, Founder, PE Stack , said, “If I could offer one piece of advice to today’s managers, it would be to take the time to understand the demands of the modern institutional LP. 3) Raise capital. 11) Exit .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. From left to right I wrote in boxes: talent discovery, content development, production, post-production, distribution, & marketing. Solitude & creativity go hand-in-hand.

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

AUGUST 7, 2019

What this strategy achieves: Adds instant credibility to your content and provides a natural distribution network. You can catalyze that sharing, something Ann Smarty of Viral Content Bee does regularly: Any time I feature influencers in my content, I tag them on Twitter, not just in my own tweets but also in updates from everyone else.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

JULY 21, 2020

While the quality of content your company creates and distributes is important, most brands treat content marketing as a one-off campaign instead of an always-on effort. Instead of committing to posting on your social media channels three times a day, start with a few times a week. Image source). Don’t overthink it. No problem.

Customer 92

Customer Audience Campaign Social Media 92

View from Seed

MAY 27, 2015

How do you test demand for a product without having said product? Taking advantage of an emerging distribution channel or market inefficiency is an opportunity in a moment in time, not today. Are we in a tech bubble? Should Microsoft buy Salesforce? How was liquidity built on Day 1 in a marketplace business?

Cofounder 120

Cofounder Early Stage Non-Compete Silicon Valley 120

ConversionXL

JANUARY 13, 2021

But if you didn’t demand any cadence, there’s no way I’d say, “Twice a week sounds good.” One post went viral because—unbeknownst to us—it gave exquisitely timed reassurance to an anxious influencer, who then shared it. As a distribution channel, search rarely rewards tone, design, or angle. It’s a balance.

Search 127

Search Restful SEO China 127

Rob Go

MAY 27, 2015

How do you test demand for a product without having said product? Taking advantage of an emerging distribution channel or market inefficiency is an opportunity in a moment in time, not today. Are we in a tech bubble? Should Microsoft buy Salesforce? How was liquidity built on Day 1 in a marketplace business?

Cofounder 28

Cofounder Early Stage Non-Compete Silicon Valley 28

Rob Go

MAY 27, 2015

How do you test demand for a product without having said product? Taking advantage of an emerging distribution channel or market inefficiency is an opportunity in a moment in time, not today. Are we in a tech bubble? Should Microsoft buy Salesforce? How was liquidity built on Day 1 in a marketplace business?

Cofounder 28

Cofounder Early Stage Non-Compete Silicon Valley 28

Both Sides of the Table

FEBRUARY 12, 2017

I began asking around who the smartest people in the online media industry were and two names came up again and again — Jonah Peretti (social & viral content) and Ze Frank (social video). I asked Jonah in my interview how he became this viral guru. He thinks the very nature of video is changing. I asked Jonah about this. “I

Media 210

Media Los Angeles Russia Viral 210