A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

Here’s a simple question, often asked when designing software but more useful when you’re designing your marketing and sales pitch: How are people doing this today without you? Here’s how this gets your marketing and software design off the ground. Example and pattern. What about veterinarians?

Software Review 232

Software Review Technical Review .Net Design 232

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. This philosophy of designing processes, workflows and experiences around the customer rather than the company is the key pillar of Social CRM (SCRM). T = Tools, the myriad platforms and software needed. The Social CRM Process. m = Measurement, a necessary evil.

Technical Review 100

Technical Review Software Review Customer Social Media 100

mashable.com

NOVEMBER 30, 2010

Brett Miller is the president of Custom Software by Preston (CSP). For more than 10 years CSP has impressed clients with highly effective software solutions and teams of multi-talented software engineers. I'd approached Advanced Millennium Technologies, to develop our ERP software, last September.

Software Developers 79

Software Developers Software Development Software Review Software 79

ConversionXL

SEPTEMBER 13, 2018

You’ll be able to see which channels (paid, organic, social, etc.) You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. However, if you had Mixpanel in there, you could see how those converters interacted with your software.

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

APRIL 13, 2017

A growth team, however, is largely overlapped with product, engineering, and design as well. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.”. Software Engineer. Product Designer. ” Software Engineers.

Analytics 99

Analytics Engineer SEO Channel 99

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Hugo Woodhead is the founder of Pilcro , which sells brand management software. Depending on the channel, delay until you’re ready for that channel.

Product 110

Product Campaign Acquisition Social Media 110

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 63

Channel Acquisition Framework B2B 63

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery. Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app. Several startups, like Copy.ai

Mobile 190

Mobile Social Media Distribution PR 190

Startup Professionals Musings

OCTOBER 9, 2023

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

The Startup Magazine

JUNE 6, 2021

Do your market research to see what type of service consumers look for in your line of work, what products are currently trending, as well as what channels of communication and type of content your consumers prefer. Market Research. You have your idea all worked up and your business model all set up. Come Up with a Business Plan. Conclusion.

Social Media 173

Social Media Audience Affiliate Startup 173

ConversionXL

NOVEMBER 5, 2015

Email marketing is one of the fastest ways to drive sales of any online channel. Think about it… What other channel can you launch something and drive sales immediately? How many businesses can afford to take away $50k from their online advertising channels to grow their email database? Launch a viral competition.

Database 48

Database Email Viral Campaign 48

Startup Professionals Musings

JANUARY 30, 2021

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different.

Technical Review 399

Technical Review Product Advisory Board Business Model 399

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. In this post I hope to help show how to figure out which metrics matter the most, and how to design them in such a way as to drive behavior that will lead to the results that you want.

Metrics 55

Metrics Design Entrepreneur Startup 55

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Nov-15: Graphic Designer (growth/product). Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Apr-15: Head of Marketing (growth team).

Revenue 60

Revenue Acquisition Channel Campaign 60

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

AUGUST 4, 2013

In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. For example, one CEO I know gave away his software product to the first ten customers. These days, the technical side may be the easy part. Use focus groups. Talk to domain experts.

Business Model 235

Business Model Product Advisory Board Angel Investor 235

Startup Professionals Musings

JUNE 30, 2012

In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. For example, one CEO I know gave away his software product to the first ten customers. These days, the technical side may be the easy part. Use focus groups. Talk to domain experts.

Business Model 248

Business Model Advisory Board Entrepreneur Angel Investor 248

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't. And it's built into the actual design of the product. 3:23] As CMO, how do you look at the customer journey? [5:26]

Marketing 72

Marketing Differentiation B2C PR 72

ConversionXL

JANUARY 31, 2014

All of this is to inform a landing page design that’s in-line with your target market expectations which plays a huge role in reducing the amount of friction it takes for them to convert. Landing page design isn’t a game where you flex your own aesthetic prowess. Message Match] Project Management Software. image source.

Analytics 134

Analytics Video Matching Conversion 134

mashable.com

MAY 9, 2011

From a technical standpoint, in addition to being a skilled programmer, the CTO should have a background in architecture and database design. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! Have an account? The CTO should always be looking for a better way to do things and inspiring the developers to do the same.

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

Up and Running

MAY 23, 2016

Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. If you use software like LivePlan, you can create this initial “lean plan” in under an hour and then spend your time where it really matters—on validating your idea.

Software Review 74

Software Review Software Delaware Forecast 74

mashable.com

OCTOBER 27, 2010

Also make sure that you’re communicating well with any web developers or designers you hire. Have appropriate expectations, listen to the professionals in your employ and don’t micro-manage a design or development project. Let developers develop, designers design and you - do your own business.

Small Business 104

Small Business Technical Review Social Media Software Review 104

Startup Professionals Musings

APRIL 15, 2011

In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. For example, one CEO I know gave away his software product to the first ten customers. These days, the technical side may be the easy part. Use focus groups. Talk to domain experts.

Business Model 234

Business Model Advisory Board Startup Angel Investor 234

Steve Blank

DECEMBER 7, 2010

Or more accurately, startups are a temporary organization designed to search for a scalable and repeatable business model.) There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) How does it differ on the web versus other channels?

Wiki 316

Wiki Lean Management Business Model 316

ConversionXL

MAY 27, 2022

Pay attention to your close rate per channel. Attribution software will tell you if your website visitors come to you through direct traffic or organic. Context matters, and attribution software is still limited. Doman-Pipe’s team does this with a dedicated feedback Slack channel and an internal “Voice of the Customer” report.

Demand 124

Demand B2B Distribution Channel 124

Cracking the Code

NOVEMBER 10, 2009

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Software as a Service (SaaS), the most mature of these segments, is comprised of end user applications like Salesforce.com. Forget everything you learned about software channels. software. (10).

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

mashable.com

AUGUST 31, 2010

View More » Dev & Design 5 Innovative Uses of an API [Mashable. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! work with the world’s leading pharmaceutical, bioscience, and medical device com. Kanye Wests Epic Hip Hop Opera "Runa.

LLC 75

LLC Social Media Startup Philadelphia 75

mashable.com

AUGUST 31, 2010

View More » Dev & Design 5 Innovative Uses of an API [Mashable. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Kanye Wests Epic Hip Hop Opera "Runa. Lady Gaga Hits 1 Billion Views on You. Netflix Tests Streaming-Only Subscrip.

LLC 75

LLC Ruby Social Media Startup 75

mashable.com

OCTOBER 16, 2010

View More » Dev & Design 5 Innovative Uses of an API [Mashable. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The competition between super angels and venture capitalists may be leading to a new golden age for entrepreneurship.

Angel Investor 84

Angel Investor Venture Capital Social Media Technical Review 84

mashable.com

OCTOBER 16, 2010

View More » Dev & Design 5 Innovative Uses of an API [Mashable. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The competition between super angels and venture capitalists may be leading to a new golden age for entrepreneurship.

Angel Investor 83

Angel Investor Venture Capital Social Media Technical Review 83

YoungUpstarts

JULY 25, 2018

Use them to direct event attendees direct to a YouTube channel with snippets of songs or performances of stars featured in your event. QR codes can promote social media for sponsors, as well as help to create a viral online campaign. Performance events. It can also work with community events too. They can also be used as; Coupons.

Marketing 113

Marketing Social Media Mobile Viral 113

Startup Professionals Musings

JUNE 26, 2020

Don’t let your passion convince you that word-of-mouth and viral marketing will suffice against well-funded competitors and ever more demanding customers. Set specific targets on the sales channels and marketing initiatives you need, including the use of social media, brand building, franchising, trade shows, affiliates, and distributors.

Business Plan 423

Business Plan Product Intellectual Property Elevator Pitch 423

mashable.com

MAY 28, 2010

When you’re creating a name, remember you’re putting together syllables — a good design is going to be about pleasing contrasts between consonants and vowels, and consonants themselves,” says Johnson. View More » Dev & Design 5 Innovative Uses of an API [Mashable. But don’t get intimidated by the linguistics-speak.

Naming 94

Naming Technical Review Social Media Startup 94

mashable.com

OCTOBER 27, 2010

COMEDIVA, a web production company developing a female-driven video comedy site, is searching for that multi-talented web developer / designer / SEO guru who can handle. View More » Dev & Design Snoop Dogg-Approved Dummy Text: Lorizzle New Adobe Suite Helps Publishers Crea. Kanye Wests Epic Hip Hop Opera "Runa.

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

Occam's Razor

JUNE 11, 2014

You just get a little nicer talent, you get a different design group (internal or external) and you let your mind be open to new possibilities. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). Bits and bytes are cheap.

Design 150

Design Software Review Technical Review Mobile 150

mashable.com

JUNE 8, 2010

There’s also a searchable service section with advice on logo design, website development and a service request board if you prefer that providers come to you. View More » Dev & Design 5 Innovative Uses of an API [Mashable. Pros: The site claims to be “the world’s BIGGEST source of small business clients.”

Coder 60

Coder Technical Review Social Media Technical Cofounder 60

Startup Professionals Musings

APRIL 5, 2010

In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. For example, one CEO I know gave away his software product to the first ten customers. These days, the technical side is the easy part. Use focus groups. Talk to domain experts.

Business Model 120

Business Model Advisory Board Angel Investor Channel 120