YoungUpstarts

JULY 23, 2012

I learned that most juices of exotic “superfruits” like pomegranate or cranberry are often diluted with “fillers” like apple, pear or grape juice. The sections on POM Wonderful, the billion dollar global business focused on 100% pomegranate juice, were especially enlightening. Image source.

Ruby 159

Ruby Fiji America Dilution 159

Start Up Blog

DECEMBER 28, 2013

Every time I catch up with my young niece and nephews I ask them about their social media usage. I’m interested to understand their digital behaviour patterns, and see if they align with what the media is reporting. The question is simple: What social media are you using these days? There is no delineation.

Social Media 84

Social Media Caching Dilution Media 84

Duct Tape Marketing

AUGUST 20, 2019

Video has become a major marketing channel. There are tons of great opportunities to incorporate video all throughout your marketing efforts, from social media to your website. But sometimes that passion appears diluted when you try to write about it. Share Your Mission.

Video 75

Video Social Media Flash Dilution 75

ReadWriteStart

OCTOBER 7, 2020

This pipeline is not meant as a channel for profits, not a drain. Nearly every business uses email marketing services, but selling to ‘every’ business will dilute your message. You can also find freelancers through social media as well. Identify your Target Market. Say you are selling email marketing services.

B2C 78

B2C B2B Dilution Architecture 78

Life Beyond Code

JUNE 13, 2013

Choose the former and you will pay the price of diluting your personal brand rather than enhancing it. Personal brands are first built on valuable accomplishments and then amplified through variety of channels that are available. There is a fine line between telling your story and showing off. The order is important. raise $XX funds.

Entrepreneur 119

Entrepreneur Elevator Pitch Dilution Channel 119

ConversionXL

JANUARY 14, 2020

It’s more than just a distribution channel. Alexa’s Content Exploration tool shows trends for the number of articles published and social media engagement. The answer is given by user intent: If your existing pages already target a clear intent, and the new feature would dilute it, create a new page for it.

SEO 159

SEO Framework SCRUM Search 159

Up and Running

AUGUST 2, 2012

One of the greatest challenges of introducing a new marketing channel into your business’s marketing plan is integrating it with your current marketing efforts. Many business marketers worry about their marketing programs becoming too thin and thereby diluting the reach of their marketing efforts as a whole. Coupons and Offers.

SMS 76

SMS Redemption Marketing Campaign 76

The Next Web

AUGUST 19, 2013

It’s always better to be earn money, not just raise it, as money you earn doesn’t dilute your ownership and reassures your investors. This post is about choosing the right sales strategy and channels for your startup from the start. In order to choose sales channels, you need to know your startup’s lifetime value.

Belarus 137

Belarus Viral Channel Startup 137

crowdSPRING Blog

JULY 13, 2017

Social Media is often touted as a fix-all marketing wonder channel. And, with its ease of use, there’s no excuse for businesses not to at least experiment with that channel. And not only is social media easy to access, research has shown that social media can be a truly powerful marketing force.

Social Media 60

Social Media Media Small Business Marketing 60

Occam's Razor

MAY 2, 2017

The very best analysts distill, rather than dilute. Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. There is only one channel where our ability to discern intent is the super-strong. A quick best practice.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

MARCH 5, 2013

I’ve been asked to speak at three different social media related events over the next few months and in each case I’ll be sharing my thoughts on the future of social media. I don’t plan to talk about social media – not much at least. But here’s the thing.

Channel 67

Channel Kansas City Kansas Social Media 67

Duct Tape Marketing

MAY 7, 2015

The average small business owner uses multiple social media channels, along with any combination of email marketing, blogging, podcasting, video, search engine optimization, and the list goes on and on. Assess What’s Really Driving Results in Your Marketing.

Marketing 28

Marketing Dilution Small Business PR 28

Startup Professionals Musings

MAY 27, 2017

Every new business or product owner wants to attract the broadest possible audience, so they are prone to adding more features, multiple sales channels, and appealing to every demographic. Concentrate your marketing efforts around a single channel. Focus on one channel at a time, measure results, and then move to the next.

Entrepreneur 159

Entrepreneur Channel Angel Investor Dilution 159

crowdSPRING Blog

DECEMBER 13, 2018

The colors, visual styles, and fonts on your website should look like your business cards , which should look like your social media accounts, which should look like your business logo, which should look like your… you get the idea. Social media. Many social media sites offer integrated polling as well.

Marketing 162

Marketing Charlotte Naming Design 162

ConversionXL

JANUARY 18, 2022

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. In this article, you’ll learn how to use social media brand marketing to build a well-known brand and grow your business. They know that the vendor’s blog isn’t objective.

Social Media 145

Social Media Audience Media Marketing 145

maplebutter.com

JANUARY 8, 2013

what are the most crucial steps to be taken by a new tech startup when outsourcing major part of the tech to IT firms or outsourcing “product development” eg new social media website project? I’ve done everything from creating content to social media outreach and it’s driving okay traffic but nothing crazy.

Technical Review 44

Technical Review Startup Cofounder Software Review 44