Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

MAY 18, 2023

14:58] What are some of the metrics that show you’re doing things right? [17:02] So, you know, just like you could do with a podcast, just like you could do with a YouTube channel, it's just, you know, where are you producing that original material? John Jantsch (16:48): A viral referral tool. Like this show? subscribers.

ChatGPT 90

ChatGPT Advertising Email Viral 90

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. It has significantly boosted our sales. via Shopify ].

Sales 115

Sales Customer Viral Marketing 115

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

Cracking the Code

NOVEMBER 10, 2009

Forget everything you learned about software channels. The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) You can download the full white paper at www.bvp.com/cloud or click here. SaaS business metrics: why are they different?

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

crowdSPRING Blog

MAY 19, 2013

As a result of more and more small businesses have sought alternative channels for their marketing strategies, such as value-add partnerships, inbound marketing campaigns, search engine optimization and social media marketing. Establish metrics. Take action.

Small Business 96

Small Business Social Media Marketing Lean 96

Startup Professionals Musings

FEBRUARY 11, 2010

Take a look at my example, downloadable from my website, that shows what can be done in one page (both sides). Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). That’s your metric to see if you have their attention. Executive team. Marty Zwilling.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Duct Tape Marketing

MARCH 15, 2023

She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. 08:40] Are there some best practices in even assigning attribution or guessing or dividing attribution amongst channels? [10:51] So how do we get to what’s the important stuff? [08:40]

Software Review 81

Software Review Marketing Metrics Analytics 81

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Your primary owned channel is your website, mobile or desktop. Everything.

Metrics 155

Metrics Marketing Analytics Channel 155

ConversionXL

MAY 19, 2016

One of my favorite examples of this is the design of viral loops. Andrew Chen has said that some of the best growth people don’t think in terms of funnels, they think in terms of viral loops. There are many different channels now – attribution is the real b h. And I think this is really the point.

Analytics 78

Analytics Metrics Channel Software Review 78

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Free Subscription Sales Forecast Template [DOWNLOAD]. Branding Checklist: 10 Essentials Before Launch [Free Download]. You might also get immediate access to channels that might have otherwise taken years to break into.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. However, this is not the case.

San Francisco 68

San Francisco Lean Retention SEM 68

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Everyone wins.

Analytics 149

Analytics Marketing Audience Channel 149

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Distribution Hacks.

API 167

API Viral Startup Retention 167

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) And unlike all others, this channel has the word social in it! That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Duct Tape Marketing

MARCH 30, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. Set up a banter channel in, or a shout out channel or both.

Retention 72

Retention Canada Channel Pay to Play 72

Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

mashable.com

SEPTEMBER 14, 2011

and China, and recently recorded their 1,000,000th download of Bonita Open Solution. While the aforementioned example may not fit every startup, regardless, you need to have an actionable, scalable business model with measurable metrics (downloads, customers, etc.) BonitaSoft has offices in France, the U.S. startupcto

France 77

France Marketing Social Media Startup 77

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. Moz ‘s Whiteboard Friday with Rand Fishkin is a great example… Every Whiteboard Friday video is posted to the dedicated playlist on Moz’s YouTube channel. Which site metrics matter and connect to user experience?

Video 48

Video Conversion Mobile Search 48

Duct Tape Marketing

DECEMBER 14, 2017

How do we get it out to market, and we read a book, and I remember it was called, it was about traction channels, and there was like 18 different traction channels. We do a lot of soul searching around how do we built this product, when nobody knows it exist. Do you know the book I’m talking about? Matt Watson: Yeah.

Kansas City 38

Kansas City CTO Hire Las Vegas Software Developers 38

The Next Web

AUGUST 21, 2013

It constricted their distribution channel to the app store and the device itself, and users just don’t have enough opportunity for discovering and trying new apps in those environments. But how can you keep users engaged after they’ve downloaded and tested your app? Finally, I think email is one of the most under-appreciated channels.

Mobile 137

Mobile Design Differentiation Startup 137

ConversionXL

MARCH 15, 2016

A trial-to-paid conversion rate or mobile user-to-customer conversion rate type metric is a good start. For example, Facebook has a seven friends in ten days metric. So, the channel selection (vs. via Inbound.org). It’s close to the revenue, it’s measurable, it’s directly linked to onboarding.

Mobile 48

Mobile Retention Email Software Review 48

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I’ll also include the MP3 download if you just want the audio without the video. Download the MP3 Audio only file [ 81 minutes | 56MB ]. Download the PDF Text Transcript [ 41 Pages | PDF ]. It made this site very sticky and it grew organically through viral word-of-mouth as a result of doing that. Increase traffic.

Technical Review 73

Technical Review Software Review Prospectus Audience 73

Cracking the Code

OCTOBER 10, 2008

If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full white paper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM. Great list!

Software Review 48

Software Review North America Europe Metrics 48

Brandanew

JANUARY 8, 2016

This helps significantly when you’re targeting your audience and evaluating the effectiveness of your LinkedIn channel as a whole. Buffer is simpler, scan-able and makes publishing content on 6+ social media channels faster. Are you reaching the right audience? Who is looking at your content? Tool 8: KeyHole. You work smart.

Analytics 100

Analytics Social Media Marketing Media 100

Occam's Razor

SEPTEMBER 4, 2012

Why should we spend our marketing budget on the "99 guaranteed ways to make your video go viral" to deliver a great brand ad? Rather than going to a lame webpage with links to iTunes or Google Play, the ad recognizes the platform I'm on and takes me directly to the app download page on the Google Play store.

Acquisition 144

Acquisition Mobile Customer Marketing 144

mashable.com

MAY 24, 2011

David Eads, the vice president of product marketing at Kony Solutions recently wrote an article for Mobile Commerce assessing the mobile channels brands need to support. The point is an app is an intriguing marketing tool, with a perfect UI (if well developed…) but needs a strong brand to be found in the stores and downloaded.

Mobile 90

Mobile Web Social Media Software Review 90

Entrepreneurs-Journey.com by Yaro Starak

OCTOBER 4, 2011

For “Desired number of prospects or subscribers” I put “75,000″ If I could get 50 to 100 leads per day, and then work in a viral mechanism where readers invited new subscribers, this would happen within a year or two. And then, I plugged numbers into a template. My first raving fans! Who Is a True Fan?

Advertising 93

Advertising Email Viral Audience 93

Entrepreneurs-Journey.com by Yaro Starak

OCTOBER 4, 2011

For “Desired number of prospects or subscribers” I put “75,000″ If I could get 50 to 100 leads per day, and then work in a viral mechanism where readers invited new subscribers, this would happen within a year or two. And then, I plugged numbers into a template. My first raving fans! Who Is a True Fan?

Advertising 92

Advertising Email Viral Audience 92

Duct Tape Marketing

MARCH 3, 2017

There are a lot of metrics you must dig into. Thus, we have compiled a list of key metrics (in no particular order of importance) that you should pay heed to while evaluating the overall performance of your content marketing program. You can find these answers about the consumption of your content by evaluating the following metrics –.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

crowdSPRING Blog

JULY 17, 2015

Content Marketing Metrics You Aren’t Measuring | SEJ [link] crowdspring.co/1KPRXNZ Boost Your Chances of Going Viral on YouTube [link] crowdspring.co/1HdNBO8 Lean Business Tips: Marketing Channels on the Cheap | crowdSPRING Blog – [link] crowdspring.co/1L8yVm3 Eric Enge on The Art of LinkedIn Marketing [link] crowdspring.co/1HLmXxO

Small Business 48

Small Business Design Social Media Cuba 48