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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. On the flip side, inconsistency confuses consumers, limiting your chance to generate leads. A marketing playbook helps you achieve brand consistency across channels and campaigns.

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How To Prepare Your eCommerce Store For Black Friday 2018

YoungUpstarts

If you own an online business, Black Friday and Cyber Monday could shape up to be the most wonderful time of the year – cue the Andy Williams tune – if your ecommerce shop is prepared. So how can you make sure your online business is poised to grab sales this holiday season? Plan and organize your upcoming sales and promotions.

eCommerce 157
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Find and fix leaks in your current acquisition strategy, and acquire high-value customers efficiently, so you can grow faster than the competition. Personalize the buyer journey with email marketing 5.

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Conversion Rate Formulas to Accurately Calculate Growth

ConversionXL

Conversions are crucial to your business. In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys.

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Facebook Messenger Chatbot Marketing: The Definitive Guide (2018)

crowdSPRING Blog

If you want to supercharge your marketing and accelerate growth and revenue, you’ll love this guide. Chapter 2: How to Create Your Chatbot. How can you create your Facebook Messenger chatbot? Chapter 3: How to Promote Your Chatbot. How can you promote your Facebook Messenger chatbot? What Not to Do.

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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Cold email and referrals have often been quite effective. The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments. Mining your clients for pain-points, success, and topic ideas.

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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. This article will draw processes and customer journey mapping examples from experts in the field, and you’ll hopefully walk away with a real and clear picture of how to do it on your own.

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