Brandanew

AUGUST 6, 2015

Social media is not only the easiest way of knowing the consumer but also a fantastic channel to offer services and find new leads. Social media is a great to channelize your content. By sharing content on the channels were the consumers are already present, a brand becomes tangibly accessible.

Social Media 100

Social Media Media Marketing Viral 100

ConversionXL

MAY 27, 2022

Pay attention to your close rate per channel. Doman-Pipe’s team does this with a dedicated feedback Slack channel and an internal “Voice of the Customer” report. This reveals content types, channels, and possible themes); What kinds of content do you share most often? Channel and format do matter.

Demand 124

Demand B2B Distribution Channel 124

Startup Professionals Musings

APRIL 2, 2016

That’s why all those so-called million dollar ideas I hear about as an investor don’t get me excited, and entrepreneurs find that working twenty hours a day often generates nothing more than sweat, instead of the desired sweat equity. Surprisingly, word-of-mouth and viral efforts require more work and a larger budget than you would expect.

Sweat Equity 120

Sweat Equity Salary Startup Viral 120

Duct Tape Marketing

SEPTEMBER 30, 2022

John Jantsch (01:11): So that's a lot in the CMOs job, particularly diversity, equity, inclusion. If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. So Carrie, welcome to the show. Glad to be here, John.

Marketing 76

Marketing Differentiation B2C PR 76

Startup Professionals Musings

JANUARY 16, 2015

That’s why all those so-called million dollar ideas I hear about as an investor don’t get me excited, and entrepreneurs find that working twenty hours a day often generates nothing more than sweat, instead of the desired sweat equity. Surprisingly, word-of-mouth and viral efforts require more work and a larger budget than you would expect.

Sweat Equity 120

Sweat Equity Salary Viral Leadership 120

The Next Web

MAY 5, 2013

At a startup, you may not know who your core customer base is, why they buy your product (or whether they will at all), what marketing channels will work the best. Startups don’t have access to the same resources or brand equity. Most of the time, corporations have all this figured out. Hacker” is more of a double entendre.

Marketing 165

Marketing Viral SEO Analytics 165

mashable.com

OCTOBER 16, 2010

Movies music myspace ONLINE VIDEO politics pop culture privacy Search small business social good social media social networking social networks software sports tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8 How long that will last is another question entirely.

Angel Investor 84

Angel Investor Venture Capital Social Media Technical Review 84

mashable.com

OCTOBER 16, 2010

Movies music myspace ONLINE VIDEO politics pop culture privacy Search small business social good social media social networking social networks software sports tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8 How long that will last is another question entirely.

Angel Investor 83

Angel Investor Venture Capital Social Media Technical Review 83

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. You might also get immediate access to channels that might have otherwise taken years to break into. Producthunt.com is a great resource for viral marketing for the product launch as well as community feedback.”. Do it yourself.

Software Review 74

Software Review Software Delaware Forecast 74

ReadWriteStart

JANUARY 27, 2011

This partnership speaks to a core philosophy of the program where we encourage entrepreneurs to get as much customer validation as possible before raising too much money, use other people's channels if you can get to them, don't burn too much cash, and all that good fiscal conservative stuff. SOCO Games.

Dilution 114

Dilution Revenue Finance Entrepreneur 114

Occam's Razor

MARCH 25, 2014

Your primary owned channel is your website, mobile or desktop. Your primary rented channels, at the moment, are your social existences. You are able to contribute content on these channels, you are able to engage with the audience, you are able to control the conversation/your presence a bit. Bonus reading: Rent or Own?

Metrics 155

Metrics Marketing Analytics Channel 155

Reid Hoffman

JANUARY 19, 2021

On many boards, both the CEO and CFO have direct channels with the board so that they can provide the yin and yang (in a well-coordinated way). My initial theory was that my value came from being a consumer internet expert with special expertise in virality, since I was one who invented some key viral marketing practices.

Startup 36

Startup Cofounder Advertising Hiring 36

Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. In its most pure form social media monitoring is both listening and responding to social channels.

Social Media 60

Social Media Media Viral Channel 60

The Equity Kicker

AUGUST 14, 2014

Build up social capital, focus on “sharing” and watch your amazing work go viral! Moreover, from a startup perspective you can make these channels work at the small scale you need in the early days of your business. You’ll receive more traffic than you’ll ever need to make the business work!”

Advertising 106

Advertising Web Viral Mobile 106

grasshopperherder.com

FEBRUARY 19, 2011

Q: “What will be your best channel for customer acquisition?&# We’re testing a viral loop, direct sales, and affiliate marketing.&# If you’re negotiating my equity percentage by nickels and dimes, I probably don’t want to work with you. If you offer me 1% of the equity, I’ll do 1% of the work.

Cofounder 47

Cofounder NDA Founder Sweat Equity 47

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. Google Plus.

Social Media 165

Social Media Metrics Conversion Media 165

The Next Web

SEPTEMBER 29, 2013

You’re tinkering with your marketing and sales channels. What sources of traffic are converting, and which channels are profitable, which aren’t? How it applies to your marketing channels. For example, Dollar Shave Club created a video that went viral. You now need to see if that particular channel is profitable.

Metrics 136

Metrics Cofounder Cram Down Liquidity Event 136

Hunter Walker

JULY 29, 2017

I was a market maker, so it was my job to build models to derive fair value for certain types of emerging market equity derivatives; it’s a fast-paced environment with incomplete information. I loved it…did it through the financial crisis and the European debt crisis. And plenty of people have known this for years.

Social Media 82

Social Media Campaign Media Marketing 82

sharkseo.com

NOVEMBER 29, 2010

Aaron Wall, SEO Book Add a free feature which is accessible, useful, and spreads virally. So don’t actively do SEO, but do do things that will bring you SEO benefit like outreach to relevant communities, viral blog posts, embeddable content etc. Plan a bit of post-launch viral content. Pure brilliance.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

ConversionXL

JANUARY 18, 2022

But it knows how to reach its target audience and earn trust, recognition, and brand equity that fosters customer loyalty and powers growth. Identify the channels where your audience is most active and double-down. Start with the channels you have experience in. Viral marketing is hard to replicate.

Audience 122

Audience Technical Review Social Media Campaign 122

Reid Hoffman

JANUARY 26, 2021

If that’s the case, it’s essential that that founder and the CEO have a very tight relationship and coordinate closely to avoid allowing members of the organization to use that alternate channel to the board to get around the CEO’s decisions. They already have their founder’s shares.” David helped make LinkedIn a better product and company.

Startup 36

Startup Equity Early Stage Green 36

ConversionXL

JULY 21, 2020

Instead of committing to posting on your social media channels three times a day, start with a few times a week. In the “tweet heard around the world,” Oreo was able to quickly create a piece of content in real time that went viral and won numerous awards during the Super Bowl a few years ago. Image source). Don’t overthink it.

Customer 92

Customer Audience Campaign Social Media 92

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K Startups don’t have access to the same resources or brand equity. Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc.

Retention 48

Retention Metrics Acquisition Conversion 48

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). You guessed it — straight up free money. A doughnut is one thing, cold-hard cash is even better.

IPO 82

IPO Customer Matching Silicon Valley 82