Occam's Razor

APRIL 15, 2019

Four Negative Data Leadership Archetypes. Bubble Kings most commonly reside in organizations where there is little to no accountability (or misplaced accountability, ex: celebration of vanity metrics). I had an opportunity to spend time with him and his leadership team. Long-term…. : (. Don't take your position for granted.

Leadership 79

Leadership Non-Compete Analytics Software Review 79

Startup Professionals Musings

OCTOBER 25, 2014

The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel. Define hard (data) and soft (anecdotal) metrics on the change, as well as on the quality of your leadership. Make sure metric results are available to the team, to keep them motivated.

Metrics 271

Metrics Technical Review Leadership Framework 271

Startup Professionals Musings

APRIL 20, 2013

The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel. Define hard (data) and soft (anecdotal) metrics on the change, as well as on the quality of your leadership. Make sure metric results are available to the team, to keep them motivated.

Startup 253

Startup Metrics Technical Review Leadership 253

Duct Tape Marketing

NOVEMBER 21, 2022

They must narrow the marketing focus to crucial marketing channels and formulate a winning and repeatable plan for the business. For example, they could help define the ideal clients, propose the best markets to target, and choose the most appropriate marketing channels that lead to more business.

Fractional CTO 63

Fractional CTO Small Business Metrics Revenue 63

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

Startup Professionals Musings

AUGUST 27, 2023

In my experience as a business advisor, I often see these principles followed at the highest ranks of leadership, but find them negated by low engagement at the team level. Measure progress through metrics on sales, revenue, and penetration. As a leader, it is your challenge to communicate the right messages to motivate everyone.

Agile 229

Agile Leadership Global Distribution 229

Occam's Razor

MARCH 23, 2021

Product/regions/channels. The benchmark for the beautiful metric AVOC is 15.3%. Now repeat this across many, many metrics, for many dimensions, in the three clusters you see above. – work together, and how do the channels complement each other? Start to sketch proposals to take to your leadership.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Startup Professionals Musings

AUGUST 21, 2021

Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management. You can no longer provide leadership by just “walking around” and talking to all the key people. Increase communication, both internally and externally.

Merger 379

Merger Due Diligence SEC IPO 379

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 17:30] How deep into financials and metrics do you get before taking a client on? [19:01]

Channel 66

Channel Acquisition Framework B2B 66

Duct Tape Marketing

DECEMBER 7, 2023

.” This podcast episode with Kai Anderson offers a deep dive into the transformative journey from employees to contributors, defining the people age, navigating the new rhythm of work, evolving leadership styles, and understanding the dynamics of the great resignation. Certainly the hierarchical structure of leadership has to change.

Employee 78

Employee Europe Leadership Technical Review 78

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. There isn’t one most important SaaS metric. Being focussed on SaaS metrics is not incompatible with valuing employee fulfillment and customer happiness. A reliable paid acquisition channel results in a somewhat stable business. Sometimes that’s airtight product/market it.

Restful 202

Restful Founder Revenue Acquisition 202

OnlyOnce

DECEMBER 20, 2023

If a startup is partner or channel heavy, those areas may be the focus of the Sales team in general. After all, strategic partnerships and M&A are rare events for a startup and can be handled by the founder/CEO, or potentially by someone in Sales. So how do you know when it’s time to hire your first CBDO?

Hiring 71

Hiring Developer Due Diligence Bandwidth 71

YoungUpstarts

JULY 2, 2020

Another common mistake that marketing teams are making is using the same metrics for success that they have used in the past. If you use these same metrics, you’re going to be sorely disappointed in the results. Be flexible: Try new avenues and channels to find what works and what doesn’t. corporations.

Marketing 262

Marketing Metrics Channel Differentiation 262

Board Effect

MARCH 4, 2024

It’s important for everyone in your organization – the board, leadership, and employees – to understand what you want to accomplish with your DE&I initiatives. It’s important for everyone in your organization – the board, leadership, and employees – to understand what you want to accomplish with your DE&I initiatives.

Metrics 52

Metrics Equity Software Security 52

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more. I couldn’t care less about those.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Duct Tape Marketing

APRIL 14, 2024

A fractional CMO is a part-time marketing executive who provides strategic leadership to help companies achieve their goals. But a fractional CMO can provide the same level of strategic thinking and leadership at a fraction of the cost. The Role and Benefits of a Fractional CMO So you’re thinking about hiring a fractional CMO.

Hiring 80

Hiring Leadership Differentiation Cost 80

ConversionXL

JANUARY 18, 2022

Marketers must adjust their expectations and metrics with expanded brand tracking. Stay relevant with your customer using the right channels and tactics to deliver on the promises outlined in your brand strategy. It also demonstrates leadership from Buffer by being so transparent. To stay culturally relevant, speed matters.

Marketing 128

Marketing Campaign Software Review Tulsa 128

ConversionXL

APRIL 13, 2017

There’s lot of overlap, but what it comes down to is metrics and goals. In addition, there are different ways to build a growth team no matter the reporting and leadership structure. This usually comes down to very company specific things, like what channels are effective for growth. Product vs. Growth? Image Source.

Analytics 99

Analytics Engineer SEO Channel 99

View from Seed

FEBRUARY 27, 2019

Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making. These are operating metrics because they are not part of GAAP financial statements, even though they are critical for everyone from the CEO to marketers and PMs to make data-informed decision on a daily basis.

Analytics 149

Analytics Hiring SQL Forecast 149

View from Seed

MARCH 3, 2015

Then there were also certain social channels that worked for awhile but didn’t stick. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. I don’t want to put all my trust just into one channel because that’s too risky.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

JANUARY 28, 2021

Additionally, on average, businesses receive data and metrics from 28 unique sources. CDPs consolidate all of this information in ways that CRMs or DMPs can’t, helping your brand develop personalized, consistent messaging for customers on all online and offline channels. Use cases for CDP’s. Avoid Data Silos.

Technical Review 86

Technical Review Software Review Analytics Technical Cofounder 86

Duct Tape Marketing

FEBRUARY 10, 2022

15:59] What’s the first strategic sort of leadership hire that you think an agency needs? [17:07] You can spend on as a risk without putting you outside of the metric. And automated marketing tools allow, have you to create consistent multi-channel campaigns for clear, concise communications and less mixed messages.

CPA 73

CPA Technical Review Revenue Forecast 73

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Map these metrics to the appropriate funnel stages, as well as the content types most commonly used to support them.

Differentiation 129

Differentiation Sales Email Metrics 129

OnlyOnce

JANUARY 24, 2024

The metrics for understanding whether or not your CBDO is scaling differs from other functions like Sales, People Ops, Customer Service, and Finance because throughout the scaling process the CBDO team is likely to be small.

PR 71

PR Channel Metrics Restful 71

YoungUpstarts

DECEMBER 14, 2017

He felt strongly that if the company was to sell direct to consumers, it must find a way to partner with these sales channels to make them successful. Chris was in charge of managing inventory and shipments, and was measured on customer-service metrics related to delivery.

Agile 113

Agile Malaysia Technical Review Metrics 113

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., The questions that clients ask in the coming months are going to be more focused on business results and less on trends and vanity metrics. Evaluate your organizational structure.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120

Sales Silicon Valley RSS Las Vegas 120

ConversionXL

AUGUST 24, 2021

A content marketing manager’s role may focus on overseeing the production and execution of content across social media, the company’s website, email, and other channels. A digital product marketing manager’s role will focus on a tech product, ensuring all channel communications are optimized and aligned with its positioning strategy.

Management 141

Management Marketing Campaign Social Media 141

Up and Running

MARCH 6, 2013

3: Not talking results : In today’s world of marketing, everything needs to be about metrics. Here at Palo Alto Software, we are a metrics-based culture, and we measure 99% of our marketing activities. We track which blog posts get the most readership, have the most reach via social channels, and how optimized they are for search.

Warrant 91

Warrant Portfolio Metrics Software 91

Austin Startup

FEBRUARY 1, 2018

Hard skills such as data analytics are essential to being successful as a product manager, but equally-valued are soft skills such as communication, collaboration and leadership. Use frameworks in interviews to explain your qualifications and show your thought-processes. from administration to politik? I learned that software engineers?—?or

Management 85

Management Product Technical Review Software Review 85

ConversionXL

DECEMBER 1, 2016

In reality, the path is much more complex, and usually includes various marketing channels – organic and paid search, referral, social media, television. But if you’re a rigorous and data-driven marketer, the question has to cross your mind: how much credit can I give each channel for this conversion? It’s tough.

Conversion 48

Conversion Analytics Algorithm Channel 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Steve Blank

APRIL 2, 2009

Metrics – Mine is Bigger Than Yours The first thing SuperMac needed to do was to change how our potential color desktop publishing customers viewed our products versus our competitors’ products. As hokey as it is, when confronted with uncertainty or unknowns, human beings like to be reassured by comparative metrics.

Silicon Valley 124

Silicon Valley Technical Review RSS Software Review 124

YoungUpstarts

JUNE 12, 2012

They’re essential because they can be used to promote your service language, expand your service vision, showcase your new hires, announce your latest contest, explain your measures and service metrics, and give voice to your customers’ compliments and complaints. Service Measures and Metrics. Were you really glad to see it?

Singapore 170

Singapore Architecture Metrics Hiring 170

Startup Lessons Learned

OCTOBER 4, 2008

In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. Without those open and yet expert-filled channels, it might have taken me many years more to correct my naivety and fill out my understanding of core topics.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155