Cracking the Code

MARCH 24, 2015

Successful on your platform but not sticking to guidelines, can also affect the rest of your customers - you need to help developers become more successful - can you outsource support in an authentic way?

API 48

API Fractional CTO CTO Hire San Francisco 48

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

ConversionXL

JANUARY 31, 2014

Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. The opinion they’ve subconsciously formed in between 1/13th to 1/50th of a second will influence every decision they make for the rest of their time on the page.

Analytics 134

Analytics Video Matching Conversion 134

Steve Blank

DECEMBER 7, 2010

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. Each week will be new adventure as you test each part of your business model and then share the hard earned knowledge with the rest of the class. Get real costs from suppliers.

Wiki 312

Wiki Lean Management Business Model 312

Startup Lessons Learned

NOVEMBER 7, 2008

I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics. A very interesting strategy. Im defiantly going to give it a shot on my next project!

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

NOVEMBER 28, 2022

TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. By encouraging user-generated content (UGC), this type of ad more than any other has the potential to make your brand or product viral. TikTok users embrace ecommerce.

Customer 102

Customer Viral Audience Campaign 102

ConversionXL

APRIL 3, 2018

Shoutout to @PeepLaja and the rest of the CXL team for making this happen year after year. Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. Experiences happen in loops.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

JUNE 16, 2017

Live video is without a doubt one of the hottest channels right now. They take care of everything from the hardware to metrics and post-production. Diminishing returns through core channels. Now the speaker knows which challenge to anchor the rest of their session too. Both during and after the fact. Content competition.

South Africa 55

South Africa Audience Video Africa 55

Ben's Blog

MAY 15, 2020

What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping. As a result of that, all of those metrics go up. But the only way that you actually get a decent picture of that is by going through each one of these individual steps and asking those questions.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

SEPTEMBER 10, 2019

In the rest of this post, I’m going to try to talk you out of building one. Keeping a growth team in sync with the rest of the company is hard. Your funnels will get out of whack with the direction the rest of the company is going. For that year, the metrics look amazing. How I define “growth”. Conversions are up.

Conversion 133

Conversion Technical Review Channel Engineer 133

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

mashable.com

JULY 10, 2012

Andrasick says, “Smaller stores aren’t saddled with anachronistic organizational structures that segment a business by channel, such as store, catalog or digital.”. The metrics from SumAll show online retailers the real-time metrics that are having the biggest impact on their bottom line. viral video. viral videos.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Steve Blank

FEBRUARY 26, 2020

What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. The rest that makes up a company is called its business model. What is some of the critical metrics that matter? That means you need metrics that prove you have it. Number of customers?

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

conversionxl.com

FEBRUARY 4, 2014

Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. The opinion they’ve subconsciously formed in between 1/13th to 1/50th of a second will influence every decision they make for the rest of their time on the page.

Analytics 98

Analytics Software Review Conversion Video 98

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. If the viral coefficient is 0.9, Dont chicken out and do a closed beta; get real customers in through real renewable channels. Know what the success metrics are for the launch.

San Francisco 168

San Francisco PR Lean Early Stage 168

ConversionXL

MARCH 15, 2016

Are you focusing on the interface and leaving the rest on the table?” A trial-to-paid conversion rate or mobile user-to-customer conversion rate type metric is a good start. For example, Facebook has a seven friends in ten days metric. So, the channel selection (vs. ” (via Inbound.org). via Inbound.org).

Mobile 48

Mobile Retention Email Software Review 48

Reid Hoffman

JANUARY 19, 2021

On many boards, both the CEO and CFO have direct channels with the board so that they can provide the yin and yang (in a well-coordinated way). Generally speaking, healthy boards have exposure to the rest of the management team as well, but interact in ways that do not undermine the CEO. In the early days of the Web 2.0

Startup 36

Startup Cofounder Advertising Hiring 36

ConversionXL

DECEMBER 11, 2018

Or look at MailChimp, a startup-turned-$400-million-revenue-machine that is always creating viral campaigns that set them above their competition, like this recent “Did You Mean Mailchimp” one. Put the consumer experience and brand above stale marketing metrics. Three strategies for creating marketing campaigns that stand out.

Campaign 134

Campaign Marketing Design Differentiation 134

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

It made this site very sticky and it grew organically through viral word-of-mouth as a result of doing that. I kept the rest of the money and it became a purely passive income stream, and we kept growing that website. In the Magic site’s case it was a forum that would grow virally by itself. It’s entirely up to you.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

SEPTEMBER 4, 2012

Why should we spend our marketing budget on the "99 guaranteed ways to make your video go viral" to deliver a great brand ad? I pick the beach with the best waves and place a call to my boss to let her know I'll be working from home for the rest of the day. Why not rethink acquisition? Data-driven decision making! :).

Acquisition 144

Acquisition Mobile Customer Marketing 144

crowdSPRING Blog

JULY 17, 2015

7 Ways Great Leaders Think Differently Than the Rest of U [link] crowdspring.co/1fkoBvL Content Marketing Metrics You Aren’t Measuring | SEJ [link] crowdspring.co/1KPRXNZ Boost Your Chances of Going Viral on YouTube [link] crowdspring.co/1HdNBO8 Is Your Business Suffering From FOMO? link] crowdspring.co/1KPmlrR 1KPmlrR .

Small Business 48

Small Business Design Social Media Cuba 48

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. Time to focus on rest of the process. Silly not in their eyes, silly in my eyes.

Metrics 166

Metrics Marketing Search SEO 166

ConversionXL

SEPTEMBER 28, 2016

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company. Do you even want to go viral?

Viral 48

Viral Conversion Campaign Audience 48