YoungUpstarts

JUNE 18, 2020

and a full-fledged production crew. Film productions, businesses that were aiming to spend big bucks on live advertising are now turning to various animated video styles to get the job done. What about real product demos? Many companies want to showcase their upcoming products. The bigger the team, the greater the cost.

Video 229

Video Advertising Technical Review Viral 229

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Retention 113

Retention Marketing Acquisition Channel 113

YoungUpstarts

NOVEMBER 6, 2019

With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. When integrated properly, they maximize how we attract consumers, and turn visits into revenue. Are you simply looking for more people to buy your product (raw traffic)? Brand Awareness.

Channel 165

Channel PPC Marketing SEO 165

ReadWriteStart

APRIL 8, 2023

In contrast, it left several e-trends: augmented reality, zero coding, the marketplace boom, and product subscriptions are just a few of them. With the help of voice assistants, such as Siri and Alexa, you can purchase the product just by saying it while running errands. We will deliver product x every three months with free shipping.”

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Hearpreneur

OCTOBER 25, 2023

The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue. Think of it from the customer's perspective – Why should this customer shop from your store instead of the other stores selling this product?

eCommerce 129

eCommerce Omaha Entrepreneur SEO 129

Both Sides of the Table

SEPTEMBER 17, 2013

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. Not so fast. Content goes global (of Maker Studios 4.4

Video 339

Video Technical Review Distribution Aggregator 339

ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Set your sights on Google’s Popular Products 4. To get to the heart of what customers care about, conduct customer interviews and ask open-ended qualitative questions such as: When did you realize you needed a product like ours?

eCommerce 129

eCommerce Marketing Social Media Retention 129

Both Sides of the Table

JANUARY 11, 2014

In his maiden post on the topic he wrote, “After product-market fit and an efficient conversion process, the next critical step is finding scalable, repeatable and sustainable ways to grow the business. ” He advocates for people who test all channels, use quantitative methods and commit to growth as one’s “true north.”

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Startup Professionals Musings

FEBRUARY 11, 2023

This is the confirmation that your product or service fills a real need in the marketplace. Similarly, it will be very satisfying to see the productivity increases from your leadership and mentoring. Having enough revenue to finally give yourself a salary is an inspiring event, and one that you should savor.

Sweat Equity 296

Sweat Equity Startup Salary Viral 296

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Resist the urge to delegate accounting decisions, under the assumption that incoming revenue takes the pressure off. Introduce new products and enhancements every month. Marty Zwilling.

Startup 335

Startup Social Media Metrics Viral 335

Startup Professionals Musings

DECEMBER 2, 2022

The most common failures are solutions looking for a problem, lack of a defined market, or an inadequate revenue model. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. This segment should have specific demographics, and the means to buy your product.

Business Model 256

Business Model Distribution Viral Green 256

Startup Professionals Musings

SEPTEMBER 28, 2015

Common failures I see along these lines include: solutions that are "nice to have" but don't address painful problems; a business model that lacks a means for bringing in revenue; and a founder who has turned a blind eye toward his or her competitors. Solution production and support. Product distribution or service delivery.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

Startup Professionals Musings

MAY 16, 2020

This is the confirmation that your product or service fills a real need in the marketplace. Similarly, it will be very satisfying to see the productivity increases from your leadership and mentoring. Having enough revenue to finally give yourself a salary is an inspiring event, and one that you should savor.

Sweat Equity 435

Sweat Equity Salary Viral Leadership 435

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. 1x hacker in charge of product/development. 1x hipster working with both product and growth.

Revenue 60

Revenue Acquisition Channel Campaign 60

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). Growth Hacking comes to solve a very common problem in consumer startups: getting to the first x thousand/million users quickly once the product has launched and the hype has passed. First Steps in Growth Hacking for Startups.

API 167

API Viral Startup Retention 167

Startup Professionals Musings

DECEMBER 8, 2021

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. population now using social media, at least 30% look at profiles on Facebook, Twitter and LinkedIn before buying any product or service. You need to be there.

Social Media 355

Social Media Media Reputation Viral 355

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s airtight product/market it. Sometimes that’s defensible distribution channels. Sometimes that’s product design so thrilling that every customer spreads the word to five more. Fermi estimation is a good way to figure out whether a startup or product could even theoretically be viable.

Restful 202

Restful Founder Revenue Acquisition 202

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. Photo Credit: Bozlur Rehman.

Social Media 119

Social Media Entrepreneur Retention Finance 119

YoungUpstarts

FEBRUARY 14, 2017

OK, so testing your product with an initial audience is always going to be a nerve-wracking time. We do this because we want our product to the best it can be and, most of all, used by the customers we built it for. Their feedback is therefore crucial to the long-term success of the product. Your Beta testing does not go well.

Technical Review 157

Technical Review Architecture Revenue Channel 157

Hearpreneur

JANUARY 22, 2023

Consumers are becoming increasingly health-conscious and seeking to understand their options for treatments and healthcare products. For example, a startup SaaS company can use a specialized app to create a good product management process and keep track of the project's progress. Thanks to Sean Stevens, Immerse Education ! #5-

Artificial Inteligence 122

Artificial Inteligence Technical Review Entrepreneur Social Media 122

Steve Blank

SEPTEMBER 22, 2011

List key features/ Minimal Viable product plan. Create a “ viral ” landing page, with LaunchRock or KickoffLabs. from your product and get feedback and suggestions on new features. Use Skype or Google+ Hangouts for team conversations. Craft Your Company Hypotheses (use the Lean LaunchLab ). JustinMind , Balsamiq ).

Lean 333

Lean Web Coder Business Model 333

Startup Professionals Musings

APRIL 7, 2023

That means they normally only invest in startups with a working product that has already been sold to at least one customer for full price (beta tests, giveaways and best friends don’t count). They are willing to cover marketing, inventory and scaling, but not product development. Make your focus and priorities clear.

Elevator Pitch 228

Elevator Pitch Salary Angel Investor Viral 228

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Resist the urge to delegate accounting decisions, under the assumption that incoming revenue takes the pressure off. Introduce new products and enhancements every month. Marty Zwilling.

Social Media 329

Social Media Metrics Viral Channel 329

Both Sides of the Table

APRIL 4, 2011

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. If you can break this down by channel that you’ve acquired them from this is obviously better. Measuring viral adoption is obviously important.

Metrics 346

Metrics Startup Acquisition SEM 346

View from Seed

AUGUST 30, 2016

Regardless of your opinion of any of these companies, their successes or failures in going public, or the future of their businesses, they’ve all succeeded in convincing hundreds of millions of people (or even billions) to use their product. The city I call home, Boston, is not known for its social products. A Story of Impact.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

SEPTEMBER 13, 2018

You’ll be able to see which channels (paid, organic, social, etc.) When Mixpanel makes the most sense : If your website or app is your product, however, Mixpanel offers the granular detail that’s essential for monitoring user behavior. Real-time reporting can also help large ecommerce companies manage their products.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Steve Blank

FEBRUARY 26, 2020

Every year I teach classrooms full of students who leave class understanding the basics of how to search for product/market fit—and thinking their next goal is to “get funded.”. You (think) you have product-market fit with real customers and real revenue and need money to grow and expand. That’s a mistake.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Startup Professionals Musings

AUGUST 4, 2013

Many entrepreneurs work hard on the proof of concept (technical), but skip any proof of the business model (revenue flow). In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. These days, the technical side may be the easy part.

Business Model 235

Business Model Product Advisory Board Angel Investor 235

Duct Tape Marketing

MARCH 21, 2024

Fuel your growth, boost revenue and save precious time by upgrading to active campaign today. But if we fed it, let's, let's say you're an HVAC company and you're a carrier dealer and you fed it their manual and you used it to build up for carrier products that way, that would be an incredible use. That's activecampaign.com/duct tape.

SEO 65

SEO Technical Review Viral Video 65

Startup Professionals Musings

JULY 12, 2020

That means they normally only invest in startups with a working product that has already been sold to at least one customer for full price (beta tests, giveaways and best friends don’t count). They are willing to cover marketing, inventory and scaling, but not product development. Make your focus and priorities clear.

Elevator Pitch 336

Elevator Pitch Salary Angel Investor Viral 336

The Next Web

DECEMBER 12, 2013

Growth hacking” or the mentality of “try every viral trick, every channel as quickly as possible in order to get ahead in the land grab” is a hot topic. Currier notes that even Craigslist , eBay and Monster.com - companies that do not necessarily have the best products – still manage nearly $1B in revenue.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

ConversionXL

FEBRUARY 12, 2019

Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Also, cohort behavior often reflects the use of the product over time. For replenishable products, if most people place their next order on the fifth week, that’s when they run out of it.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. The same video content likely works well in other channels. This post focuses on deployment rather than production, but here are high-level takeaways from those posts: Quality = attention span.

Video 129

Video B2B Technical Review Campaign 129

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. It is a lovely emotional video (really was!). Gets more Likes.

Metrics 165

Metrics Advertising Marketing Social Media 165

Both Sides of the Table

MAY 19, 2010

But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. Note that these are “gross” revenue numbers. To be fair to Ben Horowitz – I think he thinks this as well. DEAL OF THE WEEK: Gilt Groupe – We both admired this company.

Partner 240

Partner New York City Cofounder Syndicate 240

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Worldwide mobile app revenues in 2014 to 2023 (in billion U.S.

Mobile 190

Mobile Social Media Distribution PR 190