YoungUpstarts

DECEMBER 8, 2015

Having a depth of knowledge in a selected field and the ability to shout about it allows entrepreneurs to differentiate themselves and their products. Simply stating the usefulness of your product is not enough. This quality is inherent in all great leaders. For a startup, being new to the scene this can be difficult.

Leadership 100

Leadership Colombia Technical Review Differentiation 100

Duct Tape Marketing

MAY 24, 2023

You can't expect to grow and manage, like you mentioned, there's so many updates across all the algorithms, all the different channels that you're expected to be on. It's a tough world out there, especially when you're asked to be, have a consistent presence on eight different social channels. Do more with less channels.

Social Media 79

Social Media Media B2B B2C 79

ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. First, Outline Your Personas, Timeline, and Channels. Three other aspects to keep in mind are User Personas, Timeline, and Channels.

Customer 130

Customer Channel Design Retention 130

Brandanew

MAY 6, 2016

The way a new customer was acquired wasn’t just through a single channel but spread across. Customers can quickly compile information about products and services via their mobile devices. Salespeople are no longer the key purveyors of information about their product or their companies. Use data to act on buying signals.

Social Media 100

Social Media Curation B2B Sales Cycle 100

Duct Tape Marketing

FEBRUARY 18, 2020

With these digital marketing channels doing so much of the heavy lifting in representing your brand, do you really still need sales materials? Postal Service did some research into the effectiveness of print over digital marketing channels (of course, they have a vested interest in proving that print still holds value!),

Sales 81

Sales Vesting Technical Review Channel 81

YoungUpstarts

AUGUST 2, 2015

Content marketing helps people to discover your product service online through search or social media. FAQs, technical support forums, and other platforms assist customers with product issues. white paper? Consideration? Content educates and engages prospects. Loyalty/Advocacy? infographics?)

Technical Review 100

Technical Review Social Media SEO Curation 100

YoungUpstarts

NOVEMBER 9, 2016

White paper. Originating in the world of politics, a white paper was a legislative document that proposed a particular solution. These days there are white papers in most industries with a variety of different purposes. The crucial thing to remember is that a white paper is not a product pitch.

Customer 124

Customer Social Media Media Channel 124

Duct Tape Marketing

JANUARY 17, 2014

Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%). Video product reviews on Amazon nearly always appear at the top of Google’s rankings. . Start a YouTube channel. Go forth and conquer. A marketing video on your site is just the beginning.

Video 75

Video Marketing Harvest Bandwidth 75

The Next Web

DECEMBER 20, 2013

It’s a perpetuating cycle of call and response, a vortex of distraction and a black hole for productivity. Instead, create a wiki or a white paper to disseminate important information that will be repeatedly accessed by your team. How do you keep the communication channels flowing smoothly? But there is a way out….

Email 138

Email Wiki Technical Review Restful 138

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. This is where you’re going to send all the traffic from different promotional channels. Email is one of the most effective marketing channels for promoting webinars.

Product 97

Product Audience Social Media Sales 97

Duct Tape Marketing

AUGUST 23, 2023

Consumers are tired of this clickbait, this spam, these popups, these ads sharing personal data to access crappy white papers seeing the same thing over and over. There's a purpose behind it, and I think if you have a great purpose that goes beyond your product or service, you'll build an everlasting sustainable community.

Community 53

Community Kuwait Cofounder Bootstrapping 53

The Startup Magazine

OCTOBER 5, 2020

Larger, more established enterprises can take on the cost of testing a large number of marketing channels. It’s also worth mentioning that the reasons a particular channel, whether it’s social media, paid ads, or search engines, outperforms another might not always be clear. Resources like white papers, blog posts, webinars, etc.

Customer 90

Customer Lead Generation Early Stage Social Media 90

Steve Blank

APRIL 9, 2009

The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

OnlyOnce

APRIL 26, 2011

In this article, I’ll talk about the process we’re using in our product management-and-development teams to stay innovative. As we grew bigger, we decided to formalize our process for bringing new products to market. Create a high fidelity prototype of product and have clients review both concept and pricing model. Key Elements.

HTML 74

HTML Development Team Review Business Model Technical Review 74

Duct Tape Marketing

MARCH 17, 2017

Tutorials, podcasts, demos, eBooks, resource guides, white papers, detailed infographics, case studies and even websites are examples of linkable content. Even the searches related to “how to” on video-sharing channel YouTube are growing as much as 70% every year. WRITE COMPELLING WHITE PAPERS like Shiny New Things by Adage.

Technical Review 47

Technical Review Social Media Video Search 47

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Generate leads for your product.

Marketing 257

Marketing SEM Viral Social Media 257

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! This means when you buy a paid web analytics tool you'll be hobbled until you buy the versions of the product that actually do the job you want (and more). Even with the tools we have, in the state we have them, we can be smart. Don't fall for the FUD.

Analytics 118

Analytics Web Metrics Channel 118

Startup Professionals Musings

JUNE 15, 2016

The first challenge is to resist falling prey to the latest “shiny new thing” online – new platforms, channels, and tools. Determine the best digital channels and marketing objectives. There is no one-size-fits-all approach for selecting a channel. Put your brains before your budget, keep it simple, and find ideas everywhere.

Marketing 120

Marketing Social Media Channel Startup 120

YoungUpstarts

JULY 10, 2018

That means sharing content — blog posts, white papers, newsletters, social media posts — and plenty of it. Your blog posts, ebooks, white papers, and other content formats should be made with the purpose of teaching your audiences to do something better or better understand a topic. Educate the reader.

Audience 138

Audience Chicago Campaign Conversion 138

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Generate leads for your product.

Marketing 265

Marketing Viral SEM Startup 265

www.readwriteweb.com

APRIL 24, 2012

White Papers. This post is part of our ReadWriteStart channel, which is dedicated to helping savvy entrepreneurs start and grow new businesses with resources, tips, insight and analysis. The channel is sponsored by TriNet. Productivity Suites. ReadWriteStart. ReadWriteWeb. ReadWriteStart. ReadWriteBiz.

Startup 53

Startup Wiki RSS Software Developers 53

mashable.com

JULY 10, 2012

Unusual or Commoditized Products. These products compete on individuality and aesthetics more than price. Lifeproof , a line of waterproof and shock-resistant iPhone cases, aligned itself with Best Buy for this very reason, and it was able to penetrate the mainstream audience, whereas before it was simply a niche product.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

YoungUpstarts

FEBRUARY 28, 2017

Your product or service must have a unique sales proposition, a pitch that differentiates yours from others. As long as the product is yours, you manage the relationship and retention. Most new businesses fail for insufficient passion and planning. But, thinking ahead, you can lay a strong foundation. Making your startup succeed.

Delaware 100

Delaware Retention Differentiation Sales 100

Steve Blank

OCTOBER 7, 2010

We’re going to do a big launch of our product in three weeks.” Second, when we found these customers, marketing’s job was to put together the tactical marketing programs (ads, pr, tradeshows, white papers, data sheets) to drive end user demand into our direct sales channel and to educate our channel about how to sell our product.

Customer Development 307

Customer Development Singapore Channel PR 307

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Generate leads for your product.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Generate leads for your product.

Marketing 146

Marketing SEM Viral Social Media 146

Duct Tape Marketing

DECEMBER 15, 2022

Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts and you said that community-first companies are growing 30% faster than product-first companies – what is a community-first company in your definition? [6:53] 6:53] What are a couple of examples of companies doing this really well? [8:44] Thanks for having me.

Community 82

Community Framework Advisory Board Viral 82

Steve Blank

APRIL 2, 2009

Metrics – Mine is Bigger Than Yours The first thing SuperMac needed to do was to change how our potential color desktop publishing customers viewed our products versus our competitors’ products. Over the years marketers have found that using numbers to compare yourself to other products works well.

Silicon Valley 124

Silicon Valley Technical Review RSS Software Review 124

David Teten

DECEMBER 12, 2017

VCs are at the forefront of technological disruption, funding many of the latest cutting edge productivity tools. In addition to off-the-shelf products, many VCs talk about their own proprietary systems. (written by Philipp von dem Knesebeck , Managing Partner, Blue Future Partners (bluefp.com, @bluefutureteam ), and David Teten ).

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

ConversionXL

MAY 27, 2022

In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Pay attention to your close rate per channel. Using this metric on your white papers, case studies, and videos is setting yourself up to fail.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

NOVEMBER 10, 2020

Please fill out this form to download our white paper so that you understand the value of solving this problem.”. I can send you more links to more information about our product if needed.” Awareness would then grow as they perused our landing pages, read our blog posts, and filled out a form to download an in-depth white paper.

Agile 139

Agile Social Media Audience Software Review 139

The Next Web

MARCH 2, 2014

SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. Analyze what infographics, blog posts, product pages, webinars, eBooks, white papers, etc. High quality traffic.

SEO 159

SEO Analytics Social Media Metrics 159

YoungUpstarts

SEPTEMBER 10, 2015

Events are a great marketing channel that many successful businesses currently use to create one-on-one relationships. You can send links to content such as white papers or articles to generate excitement prior to an event. That’s why every growing business should consider an event marketing strategy.

Marketing 100

Marketing Social Media Philadelphia Hosting 100

YoungUpstarts

MAY 11, 2014

Examples include research and survey reports, white papers, top 10 contests (e.g. favorite people, products, blogs or businesses), and micro events (e.g. 2) Nuclear Fuel Considered more “potent” with the potential the grab the attention of many people, such content is usually more difficult to produce.

Social Media 160

Social Media Media Community Advertising 160

Cracking the Code

NOVEMBER 10, 2009

Forget everything you learned about software channels. The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) You can download the full white paper at www.bvp.com/cloud or click here. Build Employee Software. at 7:42 PM.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Duct Tape Marketing

NOVEMBER 13, 2018

How do you create a website that is easily found, catches a prospect’s eye, and keeps them around long enough to decide to give your product or service a try? From there, you’ll want to keep track of how people are finding your site in order to understand which social channels are driving traffic and who’s talking about you online.

SEO 71

SEO Lead Generation Design Search 71

Duct Tape Marketing

OCTOBER 17, 2018

That customer that already trust you, that is already given you money, it’s a lot easier to ask them for 10 times the money that they’ve been giving you for a bigger service, bigger product bigger offering, then it will ever be to go out and try to sell that to the world. Two weeks is just criminal, that’s a dead lead.

Marketing 56

Marketing Social Media Analytics Software 56