Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Get exposure for your expertise.

Marketing 265

Marketing Viral SEM Startup 265

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). If all you ever do is create YouTube content then I agree – that’s not a viable startup business.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

YoungUpstarts

SEPTEMBER 10, 2018

Based on my own experience working for two different startup companies, Keteka and onlineresume.us , I will break down several important pieces of advice in order to help you better navigate the application process, what to do in case you are not accepted, and how to successfully prepare for participation in these kinds of programs.

Programming 124

Programming Chile B2B B2C 124

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Get exposure for your expertise.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Get exposure for your expertise.

Marketing 235

Marketing SEM Startup Viral 235

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It isn’t about finding quick hacks to boost short-term revenue. For example, say you’re trying to improve top-line revenue.

Framework 102

Framework Marketing Acquisition Retention 102

This is going to be BIG.

JULY 26, 2010

They’re more than doubling revenue every quarter and will soon be on track for a million dollar run rate. The only concern was that they didn’t know what their cost of customer acquisition was, nor did they which channels would be most effective, or how much they could acquire out of each channel. Same thing with direct mail.

Acquisition 128

Acquisition Hockey Stick Customer SEM 128

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively.

Management 20

Management Analytics Technical Review Framework 20

Steve Blank

DECEMBER 7, 2010

I’ve introduced a new class at Stanford to teach engineers, scientists and other professionals how startups really get built. In contrast, startups search for a business model. (Or Or more accurately, startups are a temporary organization designed to search for a scalable and repeatable business model.)

Wiki 312

Wiki Lean Management Business Model 312

Gust

MARCH 9, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Image via Flickr.com.

Marketing 146

Marketing SEM Viral Social Media 146

YoungUpstarts

APRIL 26, 2016

Mobile apps represent a small fraction of the total mobile revenue for all but a handful of the biggest brands. Amazon has more app revenue than mobile Web revenue. This will not only drive more revenue from these customers, it will also make their experience better. Walmart is getting close to parity.

Mobile 100

Mobile Web SEM Affiliate 100

crowdSPRING Blog

MAY 1, 2013

But marketing, when planned and executed correctly, can also lead to more sales and revenue. We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Online Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

ConversionXL

MARCH 29, 2017

via How to Start a Startup). Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), perhaps branding is super important to you right now or the PPC channel) as possible.

Marketing 48

Marketing Distribution Retention eCommerce 48

Duct Tape Marketing

JULY 14, 2022

She has spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate tech company, was acquired in 2019. So I spent over 12 years in, in startups. We wanna be a startup, but we wanna be established. Melissa is the CEO and Co-founder of Webinar.

Technical Review 84

Technical Review Demand Cofounder Video 84

VC Adventure

FEBRUARY 5, 2013

That picture can include a range of things such as how you define your culture, values, employee morale, size, revenue growth, market domination, etc. The more customers, the more revenue, and hopefully the greater the profits. Equally how you define success could range from world domination (e.g., 37 Signal s).

Sales 75

Sales Product Marketing SEM 75

Austin Startup

MARCH 26, 2019

I frequently see promising startups with a great product and strong initial economics hit a wall due to the piling up of problems relating to these questions, or what I like to call the ‘DTC death by a thousand cuts’. How will you take advantage of SEO and SEM? When is the right time to diversify your sales channel mix?

Technical Review 49

Technical Review Software Review China Acquisition 49

VC Adventure

FEBRUARY 5, 2013

That picture can include a range of things such as how you define your culture, values, employee morale, size, revenue growth, market domination, etc. The more customers, the more revenue, and hopefully the greater the profits. Equally how you define success could range from world domination (e.g., 37 Signal s).

Sales 48

Sales Product Marketing SEM 48

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks!

Product 350

Product Tuvalu Dilution Incubator 350

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. The topic of scaling startups is one that I enjoy thinking, living and writing about (most recently, Scaling the Chasm ). in 2009 to $11.80 in 2012.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Hearpreneur

JUNE 12, 2020

Thanks to Richa Pathak, SEM Updates – The next-gen digital marketing ! #5- Patel even has a helpful YouTube Channel. Not to mention, he stands behind Drift’s spectacular success (during his tenure, the company grew from $0 to eight-figures in revenue). 5- Winston Churchill. Photo Credit: David Vranicar.

Jordan 125

Jordan Entrepreneur United States Technical Review 125