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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: Zumba Fitness approached Beto (my co-founder) and I with a unique problem.

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How to split startup equity between startup founders when starting a new business

The Startup Magazine

Equity distribution among co-founders may be a complex procedure while starting any business. How you split founder startup equity can be even harder for a tech startup due to different roles and contributions from the founders. Founders often earn the greatest initial ownership, which is predictable.

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Equity-Only CTO and Equity-Only Developers

SoCal CTO

I had a recent email dialog with the founder of a company looking for a CTO for their startup. And I tried to evaluate the idea and figure out: What did the founder really need here? Was it a Startup Founder Developer Gap ? And do I fit as a Part-Time CTO , Technology Advisor , CTO Founder , Acting CTO ?

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Organizational Debt is like Technical debt – but worse

Steve Blank

These shortcuts add up and become what is called technical debt. You fix technical debt by refactoring , going into the existing code and “cleaning it up” by restructuring it. These were the employees that had the institutional knowledge and hard-earned skills. Organizational debt was coming due. the company had.

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How We are Investing Through The Covid Correction

View from Seed

Founders do not have this luxury. Most founders are going through hell right now, and that is not going away any time soon. Others are just starting out, but the financial safety net they thought they had from a spouse’s job or highly appreciated stock options has disappeared. Wait and see. This is scary. Number of Investments.

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What Do Boards Actually Do?

Both Sides of the Table

I read commentary or Twitter or blogs and realize that there are also strongly held convictions that there are these evil VCs who do terrible things to mostly altruistic founders. But unlike the popular press reporting of this conflict — 80% of the time it is founder-to-founder conflict and not investor-to-founder conflict.

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Is the Lean Startup Dead?

Steve Blank

A version of this article first appeared in the Harvard Business Review. Jeff Katzenberg has a great track record – head of the studio at Paramount, chairman of Disney Studios, co-founder of DreamWorks and now chairman of NewTV. Then the cycle repeats with a new set of technologies. ” Fire, Ready, Aim.

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