ConversionXL

SEPTEMBER 1, 2020

Meaning: T = Traffic CR = Conversion Rate AOV = Average Order Value G = Growth. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. The key is not to get bogged down by short-term metrics at the expense of long-term growth.

Customer 132

Customer SMS Retention Acquisition 132

Up and Running

OCTOBER 7, 2019

You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track. The metrics should help you identify areas for improvement.

Founder 71

Founder Retention Metrics Technical Review 71

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. R : Retention - do they come back & re-visit over time? Great stuff.

Metrics 225

Metrics Startup Retention Acquisition 225

Startup Professionals Musings

MARCH 4, 2019

In addition to quantifying the positives of the customer lifetime value metric, they address the mistakes that I see regularly in my business advisory service relative to assessing the value of customers and value, including the following: Failing to account for current customer status and stage.

Customer 213

Customer Product Retention Azure 213

The Startup Magazine

SEPTEMBER 27, 2023

It helps your brand stand out from competitors; it involves strategically creating, promoting, distributing, and publishing content to boost your search ranking, attract audiences, build trust, and establish your brand authority to drive purchases and revenue. Content marketing, on the other hand, is just one aspect of your content strategy.

PPC 135

PPC Social Media Marketing Audience 135

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Metrics 152

Metrics Analytics Search Channel 152

Up and Running

SEPTEMBER 10, 2021

Provide employees with the information and processes necessary to know their customers, understand their needs, and effectively build relationships between the company, its customer base, and distribution partners. In its simplest form, a CRM will help you increase customer retention, which in turn increases profits.

Management 116

Management Customer Software Review Technical Review 116

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it. So, what can companies do about it?

Metrics 132

Metrics Campaign Channel Advertising 132

YoungUpstarts

JUNE 3, 2016

Facebook likes are great if all you’re using to advertise your business is Facebook, but when it comes to truly reaching your target audience and current customers, understanding how every effort translates to income is nearly impossible without clear metrics guiding the way. Metrics You Didn’t Learn in School. Connecting ROAS and LTV.

Metrics 100

Metrics Churn Rate New York City Marketing 100

Duct Tape Marketing

MARCH 30, 2023

Laughs and playfulness will connect your team and help strengthen bonds and relationships amongst them, which then will help solve issues that can be found in unhappy employees such as retention, engagement, physical and mental health problems, or lack of innovation and creativity. Kristi Herold (05:45): Absolutely.

Retention 72

Retention Canada Channel Pay to Play 72

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable.

Metrics 157

Metrics Marketing Campaign Audience 157

Hunter Walker

JANUARY 2, 2017

The total value of these deals might look higher than when a tech company makes an acquihire but the premium tends to go to retention rather than the cap table (especially since (a) the acquirer might not be seen as an ‘attractive’ place to work and (b) there’s assumption of less equity upside post-acquisition). 5 this and.5

Technical Review 115

Technical Review Cap Table Acquisition Startup 115

Austin Startup

MARCH 26, 2019

These strategies can be useful in increasing initial conversions from your ads and website traffic, but offering large discounts too early in the life of the company will lower your gross margins and CAC, both of which will affect your unit economics and future financing conversations. You’ll need to invest more here than you think.

Technical Review 49

Technical Review Software Review China Acquisition 49

ReadWriteStart

OCTOBER 2, 2023

A SaaS UX design that is intuitive, efficient, and enjoyable can significantly impact user satisfaction, retention, and overall success. The brand name and logo are simple and memorable, and the brand voice and tone are conversational and engaging. MRR is a crucial metric for measuring the growth of a SaaS business.

Design 105

Design Product Churn Rate Architecture 105

ConversionXL

NOVEMBER 15, 2016

When we talk about conversion optimization , much of the strategies remain the same across industries. After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. That said, there are some key differences in how experts approach SaaS conversion optimization.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. Too much emphasis was on Averages (remember averages suck, distributions are better ). Metrics matter. What do you think happened?

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

FEBRUARY 3, 2022

Prospect trial to conversion rates fell with the longer trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. For example, in a year, do you think you can increase your retention by 30%?

Marketing 48

Marketing Distribution Retention eCommerce 48

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You get a lot of traffic — not always results. Efficiency can be an addictive drug.

Cofounder 164

Cofounder Retention PR SEO 164

Startup Lessons Learned

AUGUST 24, 2009

So I generally feel right at home in these conversations. One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. In other words, they are facing conditions of extreme uncertainty, just like startups.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Let’s say you spent $2,000 on email marketing and $5,000 on webinar production and distribution. customer retention ). Use conversion rate optimization to improve the shopping experience. Emulate this easy approach with your online shop.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Duct Tape Marketing

APRIL 27, 2022

22:24] Retention and recruitment have become really hot right now for a lot of organizations – what role can community play? [24:13] John Cantarella (20:24): We're already seeing a bunch of third party companies start to build metrics and tools so they can start to measure the value of community overall.

Community 67

Community New York Small Business New York City 67

ReadWriteStart

AUGUST 26, 2022

We’ll have a fun conversation over the next 40-45 minutes. Do you have other efficiency metrics that you look at when you evaluate businesses to check the quality of growth and the quality of the revenues? . But stuff like retention is super important. He focuses on investments in fintech, the internet, and software.

Partner 132

Partner Cofounder Retention Acquisition 132

ConversionXL

AUGUST 24, 2021

In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. If you’re managing a team, you’ll likely be distributing duties to team members and supporting them in their roles.

Management 141

Management Marketing Campaign Social Media 141

SoCal CTO

DECEMBER 7, 2009

My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. But one of the really interesting things in these conversations is that founders often forget what I consider to be “the other user interface.” I talk to a lot of founders of startups.

Web 150

Web SMS HTML Distribution 150

Duct Tape Marketing

JUNE 8, 2023

John Jantsch (01:42): So I'll be the first to admit, when I saw the title of the book, I was like, oh yeah, a lot of companies are having to do distributed workforces and run remote today pretty clearly when we get into it, that's, you're not necessarily saying that's how to go. So you're the person that controls the conversation.

Management 65

Management Cofounder ChatGPT Leadership 65

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention.

Customer 167

Customer San Francisco Lean Hockey Stick 167

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

APRIL 3, 2018

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. previous conversations, facebook, intercom…). intimate communication is how we actually have our conversations, not email, or ads. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Start with retention. And we’re off!

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. And it’s a combined product management and technical function, to boost an already positive growth curve into something even bigger.” . “Growth hackers have a passion for tracking and moving a metric. ” Creativity.

Retention 48

Retention Metrics Acquisition Conversion 48

ConversionXL

NOVEMBER 11, 2015

Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. You can, for example, isolate the conversion rate for all visitors who played the video you’re testing. It opens the door for detailed analysis.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. These will sound like: Metric x is down because of our inability to take advantage of trend y and hence I recommend we do z. The problem is further compounded by our reliance on last-click conversion tracking. digital performance. But that is ok.

Analytics 159

Analytics Metrics Web Ohio 159

Duct Tape Marketing

NOVEMBER 29, 2016

Email is an incredibly important part of your business’s customer activation and retention funnels, so I don’t recommend cutting corners here. Outsourcing media relations to an agency or paying a press distribution service will not cut it. and Mixpanel for event-based metrics. I highly recommend using Segment.io

Marketing 28

Marketing Channel Analytics Metrics 28

andrewchenblog.com

MARCH 10, 2010

If all of those buildings were to power down, it may be that the relative distribution of business would remain the same, but we’ll never know since that will never happen Important navigational areas like homepages, inboxes, notifications, etc are all the same way. Ideas for when and how to pay down product design debt?

Technical Review 47

Technical Review Design Las Vegas Product 47

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. My post focuses mostly on conversion.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

JULY 25, 2022

Map out where content will be shared, how, and how often, including distribution roadmaps and any automation apps. Show how teams will track the success of each campaign, channel, or asset, including KPIs and goal-related metrics and the tools used to measure performance. Promotional channels. Measurement. Is it good?

Community 93

Community Marketing Retention Campaign 93