View from Seed

SEPTEMBER 14, 2021

This post is inspired by some of the earliest conversations I have had with the team here at NextView and since the beginning of my VC journey. Warning – this assumes some basic knowledge of VC performance metrics. The power-law curve is when the distribution of returns is heavily skewed. Ok, let’s jump in.

Valuation 295

Valuation Pre-Money Valuation Distribution Early Stage 295

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer.

Customer Development 228

Customer Development Web Developer Customer 228

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Demand generation vs. lead generation: Critical differences. SEO should lead with intent.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

ConversionXL

JUNE 9, 2019

Heat maps are a popular conversion optimization tool , but are they really that useful? In 2010, Dr. Anne Aula, a Senior User Experience Researcher at Google, presented some disappointing findings about mouse tracking: Only 6% of people showed some vertical correlation between mouse movement and eye tracking. What is a heat map?

Algorithm 111

Algorithm Analytics Conversion Stock 111

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Conversion rates will drop through the floor. But, ultimately, it generates paying customers—and that’s the only metric that really matters.

B2B 133

B2B Marketing SEO Search 133

View from Seed

SEPTEMBER 14, 2021

This post is inspired by some of the earliest conversations I have had with the team here at NextView and since the beginning of my VC journey. Warning – this assumes some basic knowledge of VC performance metrics. The power-law curve is when the distribution of returns is heavily skewed. Ok, let’s jump in.

Valuation 156

Valuation Pre-Money Valuation Distribution Early Stage 156

Startup Lessons Learned

AUGUST 24, 2009

So I generally feel right at home in these conversations. One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. In other words, they are facing conditions of extreme uncertainty, just like startups.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Up and Running

JULY 26, 2016

Selling a product is a tough process, full of “no’s,” whether they come on the phone with a prospect or as a low conversion rate on your landing page. This is when metrics come into play. Most campaigns can be optimized to increase conversion rates and lower costs. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue 60

Revenue Acquisition Channel Campaign 60

Growthink Blog

FEBRUARY 27, 2010

movie box office - traditionally the holy grail of movie industry metrics -- become increasingly irrelevant? Is it a 3-year fad, or will new technologies like 3-D keep going to the movies from being relegated to the dustbin of history like Vaudeville, the afternoon newspaper, the evening news, the variety show, and the compact-disc?

Los Angeles 85

Los Angeles Silicon Valley Technical Review Distribution 85

Occam's Razor

OCTOBER 14, 2014

Outcomes of the conversations with your Finance team and Sr. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Even if they give you conversion rate benchmarks. Any big shifts in investment (marketing, customer experience, team sizes, tools).

Analytics 133

Analytics Vertical Metrics Web 133

Growthink Blog

JUNE 19, 2010

movie box office - traditionally the holy grail of movie industry metrics -- become increasingly irrelevant? Is it a 3-year fad, or will new technologies like 3-D keep going to the movies from being relegated to the dustbin of history like Vaudeville, the afternoon newspaper, the evening news, the variety show, and the compact-disc?

Los Angeles 76

Los Angeles Silicon Valley Technical Review IP 76

ConversionXL

FEBRUARY 3, 2022

Prospect trial to conversion rates fell with the longer trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

David Teten

DECEMBER 3, 2019

Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. The simplest way to track a company’s performance: have them give you access to their internal metrics dashboard. the Untouched Vertical. 11) Exit . .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Ben's Blog

APRIL 28, 2010

Looking across these nearly 50 companies, the study finds that founding CEOs consistently beat the professional CEOs on a broad range of metrics ranging from capital efficiency (amount of funding raised), time to exit, exit valuations, and return on investment. Therefore, if a technology company ceases to innovate, it will die.

Technical Review 78

Technical Review Cofounder Technical Cofounder Software Review 78

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

ConversionXL

AUGUST 5, 2014

Then we went into my 3 favorite methods for increasing conversions by improving the search experience. In one line, he couldn’t be clearer as to why you must pay attention to these metrics. In another case study , LED HUT was able to increase site search conversions by 200%. But we’ve only just scratched the surface.

Search 107

Search Design eCommerce Technical Review 107

ConversionXL

JANUARY 14, 2020

It’s more than just a distribution channel. No conversation in SEO can exclude user intent. on Twitter or Facebook can lead to interesting conversations. In addition to monitoring rankings for targeted query patterns, look at user satisfaction metrics , which depend on the original intent of the query. has no future.

SEO 159

SEO Framework SCRUM Search 159

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60