Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends.

Campaign 167

Campaign Cost Viral Marketing 167

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

Search 385

Search Engineer PPC Widget 385

The Startup Magazine

AUGUST 27, 2020

When it comes to pushing a product, service, or website online, it doesn’t get much more important than SEO marketing. Search engine optimization is the beating heart of any online business , without it, your services are extremely hard to find, sometimes nigh on impossible. Ubersuggest is a very interesting product.

SEO 149

SEO Technical Review Product Marketing 149

ConversionXL

NOVEMBER 10, 2021

Before you begin using tactics to hit your goals, tap into your analytics and search data. Which terms are people using to search for your products? Detail the customer demographics that purchase certain products or services. Next, look at the current state of your market: Who’s interested in your product or services?

Advertising 131

Advertising Cost Customer PR 131

Both Sides of the Table

APRIL 26, 2016

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. End of story.

Metrics 150

Metrics Cost Acquisition Startup 150

Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Exploit your product and service differences. You must be able to highlight these differences between your products and services, and those of your competitors.

Customer 213

Customer Product Technical Review Marketing 213

Both Sides of the Table

DECEMBER 11, 2022

Sure, we built SaaS products before the term even existed but at 31 it was hard to delineate reality from what all of the monied people around us were telling us what we were worth. We had nascent revenues, ridiculous cost structures and unrealistic valuations. Until we weren’t. Nobody cared about our valuations any more.

Valuation 466

Valuation San Francisco Ratchet Liquidation Preference 466

Steve Blank

FEBRUARY 13, 2024

The product is an amazing technical tour de force. But the product/market fit of this first iteration is a swing and a miss. launched a product in 1990 called PhotoCD. The moment I saw the product I knew every one of my professional graphics customers (ad agencies, freelancers, photo studios, etc.) would want to use it.

Search 292

Search Marketing Forecast Burn Rate 292

ConversionXL

APRIL 18, 2019

For sustainable, valuable search traffic, you’d better provide it. Satisfying search intent is Google’s fundamental goal. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. How Google (and others) define search intent.

Search 126

Search Aggregator New York SEO 126

ConversionXL

JULY 22, 2020

This post, based on our experiences, covers: What misalignment looks like—and what it costs; What alignment looks like—and what you get; Four steps to go from wherever you are now to greater alignment. What misalignment looks like—and what it costs. They’ve moved beyond awareness and are interacting with your product.

Sales 90

Sales Cost Marketing Audience 90

Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product. Develop viral content.

Viral 348

Viral Marketing SEM Campaign 348

ConversionXL

AUGUST 20, 2019

An alarming digital marketing trend should scare all online publishers: Organic traffic from Google is vanishing: Google’s latest search elements (featured snippets and People Also Ask) steal clicks from organic listings. billion searches a day (and 1.2 Search (read: Google ) is still where most buying journeys start.

Search 128

Search Software Review Semantic Naming 128

YoungUpstarts

MAY 11, 2017

There are a lot of amazing tools and hacks out there that can help you boost productivity and have enough time for yourself after work. If done right, planning can truly affect your productivity and effectiveness in a positive way. Time tracking is one of the best indicators of your productivity! Manage Your Emails Like A Pro.

Small Business 196

Small Business Product Cofounder Email 196

Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends.

Viral 238

Viral Cost Marketing SEM 238

YoungUpstarts

MARCH 24, 2014

The same rule applies to product and app development. Launching a new product can be costly, but adding features to a successful existing product can be even more costly if the additions take away from your product’s unique focus. Do you want the product, or does your target market want the product?

Fractional CTO 228

Fractional CTO Product CTO Hire Merger 228

Startup Professionals Musings

JANUARY 29, 2022

If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan. These are the environments where you really need extended planning to ensure proper positioning before launching the product. But Lonnie L.

Marketing 302

Marketing Technical Review Cost Product Development 302

Startup Professionals Musings

SEPTEMBER 16, 2010

The cost of entry has never been lower. In the early days (20 years ago), most new e-commerce sites cost a million dollars to set up. Here are the key steps for a personal home-based business website selling a few products (as an alternative to Ebay): Go online to reserve a website domain name. Open an account with PayPal.

Cost 220

Cost Startup Hosting Bootstrapping 220

Start Up Blog

FEBRUARY 26, 2023

Likewise, when the Airline Industry had low cost airlines arrive. A new business model emerged, but because it was utilising existing technology: planes, airports and booking engines, legacy players could plug in low cost sub-brands. The technology and business model just changed for search. Then along came ChatGPT.

ChatGPT 90

ChatGPT Technical Review Generative AI Azure 90

Startup Professionals Musings

MAY 14, 2023

Things will cost more than you expect. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. You will make mistakes.

Burn Rate 258

Burn Rate Hockey Stick Management Salary 258

The Startup Magazine

APRIL 21, 2024

They have provided companies invaluable opportunities to showcase their products, connect with potential clients, and stay abreast of industry trends. This can be done by exploring a virtual product demo, playing an interactive game, or interacting with digital content in real time. The global events and exhibition market is $54.3

Audience 133

Audience Technical Support Technology Networking 133

Startup Professionals Musings

DECEMBER 3, 2021

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? These are all minimal-cost survival marketing efforts.

Internet 294

Internet Web Affiliate Advertising 294

YoungUpstarts

AUGUST 10, 2020

Make sure you integrate video production into your company’s marketing plan. If you manage to get your video production and marketing right, you can dramatically boost your conversion rate. You can’t expect someone who has no idea about your offer to immediately purchase your product or service. Helps In Building Trust.

Video 246

Video Marketing Social Media Mobile 246

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe? They rely on each other for success.

Marketing 110

Marketing Product Audience Equity 110

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. In this post I want to share four angles on secure search: 1. want to protect user privacy.

Search 154

Search SEO Analytics Engineer 154

The Startup Magazine

FEBRUARY 20, 2021

Among the most common reasons for websites to have a high bounce rate is that they do not load quickly enough for the visitors to proceed with their search or purchase requirements. The website not only serves to deliver information about the company and its products but also functions to encourage conversions as per the business objectives.

Design 190

Design Web Development Bandwidth Egypt 190

The Startup Magazine

MAY 26, 2022

Despite being an incredibly cost-effective way of promoting services/products, many businesses are struggling to keep up with the competition in the digital market. One of the most effective and best digital marketing strategies is Search Engine Optimization (SEO), a key aspect of every successful business. Image source.

SEO 153

SEO PPC Engineer Search 153

VC Cafe

MARCH 1, 2024

Creating remixable outputs – allowing creators to expose their prompts and make their work instantly remixable Enabling consumers to build content creation apps – products that help users “chain” together models and prompts behind the scenes – and then save these workflows and / or publish them for others to use.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

crowdSPRING Blog

DECEMBER 14, 2016

If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. If your revenue model is the sale of a service or product, your goal could be to get your cost per conversion below a certain amount after 90 days.

SEO 48

SEO Search Engineer Small Business 48

ReadWriteStart

OCTOBER 17, 2023

Hence, you can search for experts with specific skills and experiences needed to handle the development of bespoke software for your projects. Cost-Efficiency : Do you have a limited budget for your projects? Remote teams often offer cost savings compared to in-house teams. Do you want to save some extra bucks?

Development Team Review 120

Development Team Review Software Developers Software Development Software Review 120

Hearpreneur

OCTOBER 25, 2023

While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). Think of it from the customer's perspective – Why should this customer shop from your store instead of the other stores selling this product? Thanks to Chris Gerbig, Pink Lily ! #8-

eCommerce 132

eCommerce Omaha Entrepreneur SEO 132

Duct Tape Marketing

AUGUST 14, 2018

5 Steps to Small Business Search Engine Optimization written by John Jantsch read more at Duct Tape Marketing. So, instead of writing about your products and services, you’ll write about, in detail, the problems your audience is facing and how to fix them. That’s how you think strategically about search engine optimization.

Search 68

Search Engineer Small Business SEO 68

The Startup Magazine

JULY 21, 2021

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” Digital marketers promote the company’s product or service to their target audience in order to maximize revenue. How many searches have been guided by promoted content?

Technical Review 148

Technical Review PPC SEM Marketing 148

ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ReadWriteStart

SEPTEMBER 9, 2022

It’s not an easy decision, but several factors need to be considered before deciding whether or not to build your own online B2B Marketplace or use an existing online marketplace — such as Alibaba, Alibaba,comGlobal , eBay, and SeeBiz — or sell your products or services on Shopify or Amazon. Research Keywords: .

B2B 131

B2B Developer Technical Review Business Model 131

The Startup Magazine

MAY 31, 2022

On the other hand, HR agencies offer cost-effective, standardized services, while consultants offer customized HR solutions (best for small companies). Employee performance management entails regularly assessing your employees’ productivity and ensuring that their objectives align with the organization’s. Cost-cutting.

United States 157

United States Salary UAE Hiring 157

The Startup Magazine

JULY 21, 2021

Businesses in the technology sector closely deal with research, development, and products or services associated with electronics or science. Reduce Clutter for Increased Productivity. Having a messy work environment can affect your productivity levels. If you’re reading this on your phone, you can thank technology for that.

Technical Review 147

Technical Review Technology Operations Cost 147

YoungUpstarts

APRIL 19, 2019

Search engine advertising is more than just a buzzword. What exactly is Search Engine Advertising ? Also commonly referred to as paid search, this is how websites get their ads to appear on the search engine results pages (SERPs). Any time you search for something online, you’re engaging with search engine advertising.

Advertising 127

Advertising Search Engineer PPC 127