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Metrics: A double edged sword

The Equity Kicker

Let me start by saying that I’m a massive believer in the power of metrics. However, it’s also true that metrics are not a panacea, with difficulties typically arising when a focus on metrics eclipses the big picture. Over focus on metrics at the expense of meaning, culture and innovation.

Metrics 87
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[INTERVIEW] Mark Attanasio, Toronto Financial Services Executive, Managing Partner Of Hillcrest Merchant Partners

YoungUpstarts

Toronto’s Mark Attanasio has spent some 20 years advising businesses at various stages in their development on what it takes to position themselves for growth – whether it’s through traditional transactional activities like management buyouts and mergers and acquisitions or via a public listing on a Canadian stock exchange. Is there more?

Partner 113
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
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Business Prenup: What To Do Before You Start A Company With A Partner

YoungUpstarts

Zyla, managing director of Acuitas, Inc., A CPA provides input on tax structure and metrics, and assists with due diligence related to your industry. Mark Zyla is a managing director of Acuitas, Inc., and Jessica Wood, a principal at Bodker, Ramsey, Andrews, Winograd & Wildstein, P.C. Congratulations!

Partner 208
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What a CFO Can Do For Your Agency

Duct Tape Marketing

Jason is a Co-founder of Thriveal, a firm that helps entrepreneurial CPA firms connect, learn and grow. He’s also the CEO of Blumer CPAs where they serve as an advisory firm for the design marketing and creative agency services niches. You can spend on as a risk without putting you outside of the metric. I appreciate it.

CPA 72
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

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How an MBA Degree with a Concentration in Accounting Enhances Your Entrepreneurial Skills

The Startup Magazine

If a business is not making a profit, the entrepreneur may need to manage business finances more efficiently. You will learn to identify key financial metrics and use them to make informed decisions that drive business growth. Risk Management Entrepreneurship is inherently risky, and an MBA can help you mitigate those risks.

CPA 158