Building A Sales Development Function for Early Stage Startups with Sally Duby
Mucker Lab
OCTOBER 10, 2023
If there are inbound leads, the situation is different; hiring an AE might be suitable if these leads align with the ideal customer profile. Sally suggests considering a full-time Sales Leader when a startup has two or more AEs and SDRs and is on the verge of hitting a $1 million Annual Recurring Revenue (ARR).
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