Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. If we are in customer service, all we care about is trying to answer the phones quickly. Don't jump. All fair and good. ADD TO BAG.

Framework 163

Framework Marketing Metrics Audience 163

Hearpreneur

JULY 5, 2023

It is used to showcase products or services, generate brand awareness, and increase customer engagement through creative videos. 5- To build customer awareness Photo Credit: Chris Gerbig We use the tool to get our brand messaging out to the millions of daily users that likely have not heard of our business.

Entrepreneur 103

Entrepreneur Audience PPC Campaign 103

Hearpreneur

JANUARY 24, 2018

It might be the products or the customers they deal with, or it could even be the fact that they are the ones in charge of it all. So at 62 years old instead of preparing to retire, I started a green energy business called Waste to Energy Systems. Thanks to Alex Winston, PPC Protect Limited ! #17- 1- Growth. Thanks to Anna F.

Entrepreneur 94

Entrepreneur PPC Green Japan 94

Occam's Razor

AUGUST 9, 2016

Or compressing my experience into custom reports and advanced segments I've shared. You'll also be able to create your own custom reports, advanced segments, filters, share with the world everything you create, and all kinds of fun stuff. SEO & PPC, Because You Should! You spend money on SEO and PPC.

Analytics 60

Analytics Metrics eCommerce PPC 60

ReadWriteStart

JANUARY 26, 2012

So, Eric will need to create a method with which to get to paying customers before any investor would invest. This is a compelling idea, because many restaurants that have experimented with Groupon-like services have often been overwhelmed with unprofitable customers showing up during peak hours. Investors rarely fund concepts.

Jacksonville 114

Jacksonville Florida PPC Programming 114

Occam's Razor

JUNE 4, 2012

Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the hallmarks of our course (my course!)

Analytics 127

Analytics Campaign Search Customer 127

ConversionXL

DECEMBER 11, 2012

You can take those insights about your users and use it across your marketing efferts – PPC ads, email subject lines, sales copy and so on. But “green vs orange” is not the essence of A/B testing. Whenever you test variations against the control, you need to have a hypothesis as to what might work. Conclusion.

Clickthrough 110

Clickthrough Conversion PPC Software Review 110

Occam's Razor

SEPTEMBER 20, 2010

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. People who are your existing customers / past purchasers, they'll type url and come to the site or via bookmarks. Analysis Ninjas: Leverage Custom Reports For Better Insights!

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

AUGUST 12, 2013

I'll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today. Customized/Personalized Attribution Model. Last AdWords Click Attribution Model. Linear Attribution Model.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

DECEMBER 16, 2020

Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). Inviting your customers and newsletter subscribers via email. Cost: $40/non-B2B user, $80/B2B user + custom incentives (usually $20–40/user). Major redesigns of old pages (also if you want to rebrand or add a new page).

Technical Review 92

Technical Review Software Review B2B Design 92

Occam's Razor

OCTOBER 24, 2016

Step 5: Custom Attribution Modeling. It tells you not to go after Customer Lifetime Value right away. It provides reduced credit to marketing touch-points that are future back in the customer journey. Step 5: Custom Attribution Modeling. Digital Attribution's Ladder: Step Details. Step 1: Optimal Metrics.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

NOVEMBER 4, 2011

Conversion optimization is the method of tuning websites or landing pages with the goal of converting more visitors into customers. Customers often behave unexpectedly. The second reason is that you are not your customer, hence thinking customers use your site like you do will leave you in the dark. What about here?

Conversion 109

Conversion Framework Technical Review Sales 109

Transformify

DECEMBER 7, 2019

Back in 2015, Google acquired Bebop, a company founded by VMware founder Diane Greene and that’s when Google Hire came to life. All job listings are syndicated with some free job boards, but you need to pay a flat fee or on a PPC basis for an additional traffic boost.

Hiring 95

Hiring Syndicate Syndication Social Media 95

ReadWriteStart

OCTOBER 19, 2023

Provide “Custom Instructions” (Premium Only) Custom instructions force ChatGPT to align its responses to your goals, business, or backgrounds. Custom instructions are currently only available to paying users. Once saved, custom instructions will be used by ChatGPT as soon as you create a new thread. Use the table format.

ChatGPT 182

ChatGPT Marketing Social Media PPC 182

Occam's Razor

FEBRUARY 9, 2015

Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Getty is the fourth green line. Fotosearch is tiny, and ignorable in this context.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Humans love them.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

OCTOBER 31, 2011

Making that green graph useless. Problem one is that "red" denotes "good" in this case and "green" represents "bad." " Here's something very, very simple you should understand and slavishly follow: Red is bad and Green is good. Ditto for Social Media. An imprecise conclusion.].

Salary 130

Salary Analytics Green eCommerce 130

ConversionXL

NOVEMBER 6, 2014

“Conversion Optimization” Isn’t About Green Or Red Buttons. What are common traits among our paying customers? The total impact on customer lifetime value. If you’ll allow, I’d like to share the 6 major lessons I’ve learned as the editor of this blog. . The segment of traffic being tested.

Conversion 102

Conversion PPC Green PR 102

ConversionXL

MAY 6, 2014

I ended up with a custom Google Analytics dashboard like this, which made it clear which traffic sources delivered the most relevant traffic. While I had increased the value of the offer, I’d also increased the amount of associated effort each customer would have to put in to extract that value. So what happened?

Sales 132

Sales Conversion Stock PPC 132

maplebutter.com

JANUARY 8, 2013

Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. Talk to your customers. The right people are potential customers – ask them if they have the problem. Only if you’re doing it with the intention to learn about the market and customers.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

OCTOBER 19, 2010

to drive a continual improvement of the online experience of your customers and prospects, 3. Every single company, regardless of size, will require multiple tools to understand the performance of its website, happiness of its customers and glean key context from competitors and ecosystem evolution. Actually let me rephrase that.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

APRIL 25, 2017

Conversion optimization teams, unlike more established marketing practices like SEO and PPC, don’t fit naturally within traditional organizations (not unlike growth teams , actually). And it requires good strategic resources, someone who understands the business, the customer and the brand.

Conversion 77

Conversion Technical Review Hiring HTML 77

ConversionXL

JULY 19, 2013

When you’re looking at all of the abandoned orders, it’s easy to imagine that customers leave their shopping carts simply because they changed their mind at the last minute. Green Monday. Turns out, “Free shipping” is a huge factor in online customer experience. Why Cart Abandonment Happens.

Software Review 129

Software Review Technical Review Email Architecture 129

ConversionXL

FEBRUARY 26, 2020

For example, if UTMs only identified the properties of each click to a website, we could freely use any of the below values to identify traffic generated from a Facebook ad: Possible values for utm_source: Facebook, facebook, facebook.com, FB, fb, FB-Ad, facebook Ad; Possible values for utm_medium: Ad, PPC, CPC, PAID, Paid, cpc, paid-ad, ppc, ad.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Any big shifts in investment (marketing, customer experience, team sizes, tools). Outcomes of the conversations with your Finance team and Sr.

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

JULY 29, 2014

Settings for Ecommerce data collection, Site Search data, Goals, Filters, Segments, Annotations, Channel Groupings, Custom Reports, Content Grouping, and even Users can all be set at the View level. Gain More Power Over Your PPC Spend with AdWords Data. This will make your account labels clear, and searchable.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

SEPTEMBER 29, 2009

Outcome #1: To attract "prospects" / new customers. Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

JUNE 3, 2014

According to the latest data by Wingify , makers of Visual Website Optimizer , almost 30% of all A/B tests their customers are running are CTA button tests. Analyse and understand your customer and their needs. And that knowing who your potential customers is helps greatly in the process. Seems easy, no? image source.

Conversion 132

Conversion Design Restful Web 132

ConversionXL

MARCH 19, 2014

Negative keywords are easy to overlook, but can be critical to finding your target market with PPC. Erin over at PPC Hero wrote a really great piece demonstrating how negative keyword match types work , including a really helpful chart. Use the “try this search” resources highlighted in green above also. Blog ppc'

Customer 113

Customer PPC Matching Campaign 113

ConversionXL

OCTOBER 15, 2015

red, green, yellow, and blue). 1M happy customers.”) Consider custom 404 pages, easter eggs in apps and movies, etc. Have an unbiased, less-informed copywriter craft your messaging or conduct qualitative research to discover how your current customers are describing your product or service. Near points of friction (e.g.

Conversion 48

Conversion PPC Design Social Bookmarking 48

ConversionXL

NOVEMBER 13, 2015

Once you understand the theory, you can begin to apply it to PPC ads, landing pages, etc. They back their claim and their value proposition (“Our software helps eCommerce stores turn their customer service into a money-making operation.”) There are dozens of companies making healthy, organic green juices. A print ad?

Greece 48

Greece PPC Audience Retention 48