Gregg Fraley, Author of Jack's Notebook

JULY 26, 2012

Guerilla Innovation Chapter Six. I’ll touch on them later in Guerilla Innovation (this online book) but, this book is primarily about innovation — that component of a business where value is created. And creation is an awful lot about ideas. The next two blog posts will have a lot about that.

Las Vegas 80

Las Vegas Guerilla Small Business Naming 80

Both Sides of the Table

OCTOBER 11, 2011

Are you cynical about their chances in the market just because they seem to be hot in the press and that bugs you? Albert Wenger from Union Square Ventures wrote a great post the other day that reminded me I’ve been meaning to write about this topic. How about “agree” and “disagree” buttons? But I tape the shows.

Startup 313

Startup Guerilla Silicon Valley Portfolio 313

The Next Web

AUGUST 10, 2013

1) Embrace guerilla usability testing. The truth is that with guerilla usability testing, it can be done quickly and with minimal costs. One thing that every startup should implement is tracking how customers are using their interface. Success really is about understanding what works, and what doesn’t, as quickly as possible.

Cofounder 157

Cofounder Guerilla Startup Analytics 157

ConversionXL

AUGUST 4, 2020

Your new boss read that customer experience (CX) improvements can deliver billions in additional revenue. Achieving a great customer experience that delights demanding customers (and delivers for demanding stakeholders) isn’t easy—even in the most forward-thinking organizations. Right now, you’re just like your new customers.

SQL 117

SQL Software Review Agile Metrics 117

crowdSPRING Blog

MARCH 13, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 9 Ways Entrepreneurs Can Learn From Their Customers – crowdspring.co/1loBthB. Thinking about buying some online ads? Thinking about buying some online ads?

Social Media 96

Social Media Small Business Design Media 96

Up and Running

JULY 10, 2013

Do you have a great story about how you did it? Success Stories #howididit berry sleepy first customer greg doring how i did it local media public relations' Gregory Doring and his wife Adrienne are the owners and founders of Berry Sleepy , the first all-fruit, healthy sleep aid.

Guerilla 94

Guerilla Customer Public Relations Marketing 94

crowdSPRING Blog

MARCH 2, 2011

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 5 things that suck (about hiring new employees) and 10 things companies can do about it – [link]. Good thoughts about startup marketing from @FredWilson – [link].

Social Media 95

Social Media Small Business Design Media 95

ReadWriteStart

APRIL 1, 2011

We brainstormed about the risks of those assumptions. Our discussion today was around prioritization of the next few critical steps around customer acquisition and validation. Report Bee has two paying customers, and we discussed segmentation issues around where to focus for the early market penetration strategy. 3gSimplified.

India 119

India Guerilla Entrepreneur New Zealand 119

SoCal CTO

FEBRUARY 17, 2007

When I recently was looking to find people who had experience with using social networks to reach people for what might be considered guerilla marketing efforts, again LinkedIn worked great. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

ReadWriteStart

JULY 6, 2020

Does the media want to hear that they should write about this really cool app that’s changing the world? The media wants to hear that they should write about this really cool app that’s changing the world because it got ten thousand users in six months. THAT’S media worthy. Publicity stunts.

Marketing 156

Marketing Startup Guerilla Canada 156

Startup Professionals Musings

SEPTEMBER 26, 2014

I’m not talking here about a small pivot. I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. The first customers are early adopters who are the least price-sensitive.

Hockey Stick 263

Hockey Stick Guerilla Acquisition Revenue 263

YoungUpstarts

DECEMBER 8, 2014

Although the brain comprises only about 2.5 Especially in situations with important consequences, you need to deliberately think about how you, well, think. I have to remind myself that interactions with others are not guerilla warfare; nor are they tools to help me confirm what I already believe. ” Overcome lazy thinking.

Artificial Inteligence 182

Artificial Inteligence Guerilla Leadership Technology 182

The Startup Magazine

APRIL 17, 2020

You may not realize it, but you’ll see potentially hundreds of ads browsing the internet, not to mention any ads you see while you’re out and about or in stores. Take some time to learn more about your customer base and what incentivizes them most. Street Marketing. Digital Signage.

Advertising 114

Advertising Guerilla PPC eCommerce 114

Startup Professionals Musings

MARCH 3, 2018

I’m not talking here about a small pivot. I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. The first customers are early adopters who are the least price-sensitive.

Hockey Stick 130

Hockey Stick Guerilla Acquisition Revenue 130

Up and Running

SEPTEMBER 8, 2016

Do I have the setup to accommodate bringing clients or customers into my home? Customer relationship management software. Share customer stories and experiences. Start doing guerilla marketing. If you’re excited about the prospect of working from home, be sure to read our guide on launching a home-based business.

Software Review 60

Software Review Technical Review Intellectual Property Guerilla 60

The Startup Magazine

NOVEMBER 29, 2018

Everyone talks about how important word of mouth marketing is for modern businesses. Guerilla Marketing. Just think about the top brands. The companies that will alienate customers while delighting others tend to create some really rabid fans from early supporters. It does not matter how big the company is.

Campaign 125

Campaign Guerilla Marketing Public Relations 125

Startup Professionals Musings

NOVEMBER 1, 2015

I’m not talking here about a small pivot. I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. The first customers are early adopters who are the least price-sensitive.

Hockey Stick 120

Hockey Stick Guerilla Startup Acquisition 120

Gregg Fraley, Author of Jack's Notebook

OCTOBER 15, 2012

Tennessee Ernie Ford, sang about the lack of money in his hit “Sixteen Tons” Guerilla Innovation- Chapter 12. Before I get into ways in which entrepreneurs (aka ‘guerilla innovators’) can get funds, a blurb on the whole money mindset is in order. Healthy Money Mindset. Do you have a fear of rejection?

Guerilla 84

Guerilla Tennessee Angel Investor Small Business 84

Women Entrepreneurs Can

JANUARY 4, 2021

Are you thinking about attending a trade show with your business? For instance, you could think about offering sponsored merch. If you invest in high quality merch from companies like Performa Custom , you can guarantee that this is going to be used. This certainly presents a lot of potential for a company or brand.

Guerilla 52

Guerilla Social Media Campaign Hiring 52

Gregg Fraley, Author of Jack's Notebook

OCTOBER 10, 2012

Guerilla Innovation. In the previous post/chapter of Guerilla Innovation we talked about “amping ideas.” In subsequent conversations about her excellent paper, it became clear to me that while an entrepreneur must indeed buy low, sell high, it takes something special to do that. Chapter 10.

Guerilla 85

Guerilla Small Business Stock Entrepreneur 85

Gregg Fraley, Author of Jack's Notebook

OCTOBER 2, 2012

Guerilla Innovation Chapter Nine. The refined or amped up idea might just get you to that elusive Point of Difference we talked about. The early going in the business race is about “insanely great” ideas (thank you Steve Jobs). This Guerilla Innovation post is about the amping up part.

Guerilla 85

Guerilla Small Business Audience Programming 85

Gregg Fraley, Author of Jack's Notebook

JULY 31, 2012

Guerilla Innovation Chapter Eight. It might even be The innovative idea that starts a new business (hopefully with the clear point of difference I talked about in Chapter One ( Even a Pizza Shop Has a Point of Difference ) of this online “blogged book.” Everything is Stimuli for Scaffolding to Better Ideas.

Guerilla 86

Guerilla Small Business Analytics Partner 86

Gregg Fraley, Author of Jack's Notebook

OCTOBER 12, 2012

Guerilla Innovation – Chapter 11. Until now the focus of this online-blogged-book on small business innovation has been a guerilla innovation mindset. The best way to address this is to talk to people about the idea, and guage reactions. Hollywood Innovator, Lucille Ball. Birthing the Baby. Lack of confidence in the idea.

Guerilla 87

Guerilla Seed Money Small Business Partner 87

Gregg Fraley, Author of Jack's Notebook

JANUARY 27, 2021

Does one need to take a Stanford course or read 35 books about innovation to get started? Gregg Fraley is a master trainer in innovation, working with customers like Coca-Cola, Johnsonville Sausage, P&G, and Leo Burnett. No, but, you do need good training in the fundamentals.

Framework 100

Framework Programming Developer Management 100

Version One Ventures

SEPTEMBER 8, 2014

With the influx of seed money, much has been written about the fact that start-ups that are taking far more funding than they need. At the beginning, it’s important to do things that don’t scale, especially when it comes to customer acquisition. Here are four key drawbacks: Pitfall 1: Solving every problem with non-scalable hacks.

Guerilla 158

Guerilla Seed Money Vertical Early Stage 158

infochachkie.com

DECEMBER 5, 2011

About Who the Heck is Uncle Saul? Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. No Numbers – Some customers will be confused. infoChachkie. Intuitive URL.

Naming 40

Naming Technical Review Product Product Name 40

Gregg Fraley, Author of Jack's Notebook

JULY 24, 2012

Guerilla Innovation Chapter Five. You use creative problem solving (CPS) on the inevitable challenges that arise as you seek solutions for customers that create value. Notice, they’re nearly all about some kind of thinking. It’s a lot to think about. One last thought about notebooking. They all do Idea Notebooks.

Guerilla 103

Guerilla Small Business Programming Business Plan 103

Gregg Fraley, Author of Jack's Notebook

MARCH 4, 2014

I popped in one day about 9:00 am for a raisin bagel with cream cheese and was a bit startled to find myself the only customer in the store. Then employees hear Nothing about what’s been done with the ideas. I used to frequent a bagel shop on the south side of Chicago. It wasn’t a chain. No communication.

Employee 97

Employee Guerilla Leadership Chicago 97

www.inc.com

JULY 9, 2010

They offered employees referral bonuses, posted on job boards and committed themselves to so-called "guerilla recruiting." They wanted to give guests a memorable experience because, says Perrault, "It wasnt just about recruiting. And dont forget about schools and universities. 500|5000 The 2010 Inc. All rights reserved.

Intellectual Property 55

Intellectual Property Los Angeles San Francisco New York 55

Gregg Fraley, Author of Jack's Notebook

AUGUST 24, 2014

I’m talking about running and managing strategy meetings, ideation sessions, virtual sessions (using IMS), concept writing sessions, and other group work. Does your facilitator know anything about multiple intelligence theory? Can your facilitator create custom exercises? The role of introverts? Graphic facilitation?

Guerilla 115

Guerilla Chicago PR Design 115

Steve Blank

JUNE 22, 2011

I’ve followed them with a few observations about the Internet that may help frame the scope of the debate. A financial institution that can’t stop criminal hackers would have no chance against a military attack to destroy the customer data in their systems. My closing arguments are below. All of it gone. All of it gone.

Internet 300

Internet Silicon Valley United States .Net 300

David Teten

OCTOBER 1, 2015

Customer development would be reduced to a single person exercise that could be repeated in parallel dozens of times over, ultimately yielding 30+ companies a year. Ideally, the economics of a development investment look like those of a cash investment; typically, a seed investor will get no more than about 20% of a company for his capital.

Software Developers 60

Software Developers Software Development Software Review Technical Cofounder 60

Version One Ventures

SEPTEMBER 8, 2014

With the influx of seed money, much has been written about the fact that start-ups that are taking far more funding than they need. At the beginning, it’s important to do things that don’t scale, especially when it comes to customer acquisition. Here are four key drawbacks: Pitfall 1: Solving every problem with non-scalable hacks.

Guerilla 90

Guerilla Seed Money Vertical Early Stage 90

Growthink Blog

JUNE 2, 2011

I'm still trying to figure out how businesses can replicate it :) So, there I was watching the movie about the life so far of teen idol Justin Bieber. So, what was so great about it? This is yet another incredible entrepreneurial move that I talk about all the time. We call that guerilla marketing. It was uplifting.

Entrepreneur 111

Entrepreneur Guerilla Canada Atlanta 111

Gregg Fraley, Author of Jack's Notebook

MAY 1, 2018

This series of posts on innovation fundamentals is not about frameworks. It’s about the cultural basics underlying them, and all innovation. The science and the technology, and, the ever-changing market and customers. Customers can inform you, and by all means listen carefully, do your research homework.

Framework 64

Framework Agile Lean Technical Review 64

Gregg Fraley, Author of Jack's Notebook

JULY 19, 2012

Guerilla Innovation Chapter Three. And that means everything, first in market positioning, a clear point of difference, and if you’re not too early, customers with cash in hand, waiting for you. Thinking about your insurmountable issue — what do you wish for ? Small Biz Creative Problem Solving. Then pick one.

Guerilla 78

Guerilla Advertising Small Business Entrepreneur 78

Gregg Fraley, Author of Jack's Notebook

JUNE 13, 2017

Turnover of CEOs is already high, about 14.9 % a year as of 2016*. The conversation CEOs need to be having, to remain in the shrinking 85.1%, is about how to integrate digital technology and seize new pathways to industry leadership. And, introduces disruptive approaches to customer value.

Artificial Inteligence 48

Artificial Inteligence Technical Review Leadership Analytics 48