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Customer Trust Is An Opportunity With A Huge Payback

Startup Professionals Musings

I continue to believe that most of the data gathering in the real world, and on the Internet, is done by businesses to help you find what you want, protect you, and improve your experience, rather than invade your privacy or scam you. Market your solution and user benefits, not the mysterious technology behind it.

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8 Strategies To Capitalize On Untapped Global Markets

Startup Professionals Musings

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. But for many other innovative startups in emerging markets where shocks are frequent, a focus on sustainability and the longer view are more key to success.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

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5 Content Marketing Tips For Getting More Customers

The Startup Magazine

Aside from that, it also helps draw in potential customers. And indeed, as more and more people rely on the internet when it comes to shopping for the solutions they need, businesses will have to focus on building an effective content marketing strategy. Marketing is not a “set it and forget it” project.

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Effectively Acquire Customers With These 6 Digital Marketing Hacks

The Startup Magazine

Today, it has become the marketing world reality. Since, mobile phones are becoming more and more accessible, new ways to swoon your customers over pop up. You could use mobile penetration with the internet revolution to expand your business faster. Digital marketing is what you are looking for. Good “substance”.

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How To Pull Customers To Your Website With Real Value

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Provide multiple methods of access.

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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

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