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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.

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The 3 Essential SEO Tools for Any Marketing Consultant

Duct Tape Marketing

The 3 Essential SEO Tools for Any Marketing Consultant written by John Jantsch read more at Duct Tape Marketing. To manage a strong SEO strategy, you need to keep a lot of balls in the air. We use a suite of tools to help us manage the many facets of SEO. We use a suite of tools to help us manage the many facets of SEO.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

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Transcript of Why Local SEO is an Important Lead Generation Channel

Duct Tape Marketing

Transcript of Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. John Jantsch: But a lot of people, especially local folks, really hone in on those map results, because they have directions, and it’s very simple, and reviews show up there. Back to Podcast.

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30 Entrepreneurs Explain the 2023 Trends They See in Their Industry

Hearpreneur

As a result, businesses in this field should leverage technology to provide interactive, easy-to-understand educational content that can help customers make health-related decisions and maintain healthy habits. Positive experiences create emotional value, which keeps customers coming back and makes small businesses stand out from the rest.

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6 Tactics for Turning Your Website into a Lead Generating Machine

Duct Tape Marketing

6 Tactics for Turning Your Website into a Lead Generating Machine written by Guest Post read more at Duct Tape Marketing. Your website should be a mechanism in your business that allows you to convert prospective visitors into interested leads who will later become customers and advocates for the products and services that you sell.

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How To Prepare Your eCommerce Store For Black Friday 2018

YoungUpstarts

Prepare for success : Make sure your website, shipping logistics, and customer service team can handle a sharp increase in demand. Offer free shipping (even if you have to set a minimum purchase for customers to qualify). Test promotions and discount codes to ensure they work as intended. Marketing and Lead Generation.

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