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[Interview] Michael C. Fillios, Author Of “Tech Debt 2.0™: How To Future Proof Your Small Business And Improve Your Tech Bottom Line”  

YoungUpstarts

To stay competitive in our digital world, small and medium-sized businesses need to be equipped with and proficient in the latest technologies. Along with lack of oversight, outdated software or hardware, inadequate cybersecurity, or one bad tech investment could seal the demise of a small enterprise. Tech Debt 2.0

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The Power of Verified Reviews: Why Agencies Thrive with Clutch

Duct Tape Marketing

The Power of Verified Reviews: Why Agencies Thrive with Clutch written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch , a leading global marketplace for business service providers.

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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

Differentiation is about standing out from the noise and giving people a reason to choose you over others. Let me tell you why that is, and how you can differentiate. Sameness is the combined effect of companies being too similar in their offers, poorly differentiated in their branding , and indistinct in their communication.

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Requests for Startups in 2024

VC Cafe

In addition, founders thinking about starting a company can be overwhelmed by choice, as there are so many problems to tackle with technology, but it could be comforting to know that investors are interested in those areas in the first place.

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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

Done right, demand generation can supercharge growth. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. That’s why you need a demand generation strategy. The state of demand generation in 2022. Demand generation’s approach was born out of necessity.

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What Would Happen if you Built the Reverse of Amazon? It Might Look Something Like This …

Both Sides of the Table

” Bill Gross, who is one of the Godfathers of the Internet, once told me, “ If you don’t design a product that is 10x better than the competition then you’ll never build anything truly big or amazing.” Tech Market Analysis Upfront Ventures makespace' 10x the experience. Full on burger flipping mode.

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[Review] The Social Customer

YoungUpstarts

They range from social customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. This philosophy of designing processes, workflows and experiences around the customer rather than the company is the key pillar of Social CRM (SCRM). Defining Social CRM.