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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. But then, because there might be entrenched competitors and your concept is radically new, you still need to invest in the customer development process to learn how to get design wins from companies who may be happy with their existing vendors.

Vertical 162
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How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

You might want to be an all-rounder SEO agency or, as we discuss later in this piece, you may want to specialize your verticals. Expertise in a specific industry vertical or process? Grow your SEO business by specializing in your verticals. Build a solid value proposition. Do you have a proprietary tool that you leverage?

SEO 147
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10 Ways to Adapt Your Marketing Strategy in a Crisis

Up and Running

In the wake of COVID-19, businesses have been affected across almost every vertical. If you haven’t updated your website design in years, now is the time! There are so many unique web design capabilities available now that will help you stand out amongst your competitors. Revamp your email marketing strategy.

Marketing 171
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. What do their email campaigns look like? Use semiotic analysis to design messaging that resonates. How often do you check your email inbox? How are they representing themselves? Their content marketing efforts. What isn’t?

eCommerce 129
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Mastering Workshops: The Two-Hour Blueprint for Maximum Impact

Duct Tape Marketing

” Discover how business-owners can design workshops that are fast, deliver strong results, and eliminate stress from the process. Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. So vertical, you're the expert. This is John Jantsch.

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You Should Probably Send More Email Than You Do

www.kalzumeus.com

You Should Probably Send More Email Than You Do. One medium I’ve never made much use of personally is email. This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Give me your email address and I’ll send you things that you’ll enjoy. by Patrick.

Email 54
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. I agree to get emails. Run a competitive analysis for design. Free UX & Usability course.

SEO 126