Sat.Jun 23, 2018 - Fri.Jun 29, 2018

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10 Reasons Why Your Marketing Plans Don’t Work

Up and Running

Gathering your team to plot out your next marketing campaign can seem daunting, especially for a new business. If you aren’t strategic and thoughtful about how you spend your money, you’re more likely to waste your money on campaigns and tactics that don’t work. . Here are the most common slip-ups when you’re trying to build effective marketing campaigns—and how you can address them: 1.

Marketing 109
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Relational Databases: Gradually, then Suddenly?

deal architect

In The Sun Also Rises, the Ernest Hemingway character is asked “How did you go bankrupt?”. His response ‘Two ways. Gradually, then suddenly” I thought of that relative to relational databases during a meeting with Hasso Plattner of SAP in.

Database 236
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All The Questions You Wanted Answered about Bird Scooters and Their Recent $300 Million Funding

Both Sides of the Table

My friend Michael Broukhim, founder & co-CEO of FabFitFun and I recently had a catch-up meeting for 3-miles on the Santa Monica “Bird Trail” No company has ever elicited so many questions by friends, colleagues, entrepreneurs, fellow VCs and journalists as has Bird, the company that pioneered the electronic scooter as a service market. Until recently it was headquartered 2 blocks from our offices in Santa Monica so we literally saw it emerge under our feet and we proudly invested in the last

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Digital Entrepreneurs — Learn From These 3 Great Business Websites

YoungUpstarts

When you’re setting up a brand-new business, a well-designed website is the engine that powers online presence and performance. It can help you capture traffic from key customer demographics, establish a unique personality and build a loyal customer base. But none of this happens by accident — here are lessons prospective digital entrepreneurs can learn from three great business websites. 1.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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3 Ways to Build Customer Loyalty for Your Startup

The Startup Magazine

Customers can make or break your startup. And customer loyalty is key. In fact, 82 percent of loyal customers are likely or very likely to keep shopping with a company or give the business another chance if something goes wrong. Additionally, 50 percent of loyal consumers would be willing to give a business a second and third chance after a mistake.

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Pokémon Might Become the New Smart City Urban Accessibility Master

Austin Startup

Image Description: Pokémon GO Logo with Pokémon Game displayed on a handheld mobile /phone. Pokémon GO Might Become the New Smart City Urban Accessibility Master Not just a child’s game anymore. For the estimated 53 million U.S. adults living with disabilities, moving through a city may feel like an obstacle course. Hilly terrain and elevated pathways can prove daunting for people with mobility disabilities.

More Trending

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How The New General Data Protection Regulation Will Affect Online Businesses

YoungUpstarts

by Gabriel Shaoolian, founder of DesignRush. On May 25, 2018, the European Union implemented new Internet regulations called the General Data Protection Regulation – GDPR, for short. This new law has been the biggest overhaul in data privacy regulations in 20 years, according to the official site. Essentially, the GDPR create a universal standard for online privacy, data and information gathering across all European Union countries – similar to federal regulations that standardize laws across al

Europe 100
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Vaping: the Startup Business in 2018

The Startup Magazine

The evolution of technology brought smokers a different experience called ‘vaping’. The first modern e-cigarette was made in the mid-2000s and started to be sold in 2004, but the trend only caught up worldwide after 2010, when the interest in vaping started to increase and, consequently, the number of e-cigarette users too – a strong indicator of why this growing industry is currently trending amongst entrepreneurs.

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Austin Startup Highlights, June 2018

Austin Startup

Impact Hub Austin Announcement June 2018 wrap up The strength and diversity of the Central Texas startup ecosystem means that there’s always notable startup news in Austin. A few of the most interesting announcements from June are as follows: Newchip Financial services startup Newchip announced on their two year anniversary that its marketplace exceeded 50,000 individual users, and that the company closed its latest $2 million seed funding round.

Austin 48
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Keys to Business Growth for Professional Services

Duct Tape Marketing

Keys to Business Growth for Professional Services written by John Jantsch read more at Duct Tape Marketing. Sure, people in professional services need to be good at what they do, but their audience hopes that’s a given. Sometimes even the best of the best have a hard time growing their business because they are so focused on the services they provide, they just don’t dedicate time to the growth of their company (or simply don’t know where to start to do that).

SEO 72
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Hyperlocal Marketing: A Tried And True Method For Successful Online Marketing

YoungUpstarts

Hope is a beautiful thing, but if you’re holding onto the dream of ranking for competitive national keywords, it’s time to let that one go. It’s not that you can’t do it; in theory, anyone can. But the reality is, SEO is a super competitive practice, and ranking for top keywords requires a marketing budget you probably don’t have. If you’ve been working with a marketer who says otherwise, they’ve taken you for a ride.

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Essential Facts and Statistics Every Entrepreneur Must Know

crowdSPRING Blog

Starting a business can be terrifying. Many startup myths threaten to hold back even the best-intentioned entrepreneurs. The statistics don’t do much for confidence: 20 percent of new companies fail in their first year, and only 50 percent survive through their fifth year. In spite of those sobering numbers, today, there are close to 400 million entrepreneurs worldwide.

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So, You Want to Speak at SXSW?

Austin Startup

The SXSW PanelPicker opens June 25th through July 20th for speaker proposals. Here are the 9 things you need to know to get a session at the March event. The coveted SXSW Speaker mic. Photo courtesy of SXSW. Here’s a shot from my 2018 SXSW Interactive solo-session. Sharing your ideas with a global audience grows your experience, network, and career.

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Tech Marathoners: John Wookey

deal architect

I am excited to start a new series of interviews with tech executives who have seen the industry evolve over a minimum of two decades. They have helped analyze, envision, develop and take to market some of the most influential.

Developer 231
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Why You Should Build Your Business For Fun

YoungUpstarts

by Joel Comm, author of “ The Fun Formula: How Curiosity, Risk-Taking, and Serendipity Can Revolutionize How You Work “ When you’re starting out as an entrepreneur, there are so many questions. What should I build? How do I sell it? Where do I find the funding? How much money can I make? They’re all important questions, vital even. But there’s one more question that’s even more important and it’s too often ignored.

New York 190
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How innovative design can help you capitalize when consumers ?misuse? your product

The Next Web

Recently, my team and I helped a client brainstorm a new banking application for teenagers. But when we tested it on our target group, we quickly realized that the concept had a fundamental flaw. It seems that some teenagers nowadays share access to their devices by registering their friends’ fingerprints in their smartphone. For teenagers, allowing a friend access to their phone — their most personal and prized possession — is the highest form of trust.

Design 132
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15 Incredible Women in Business to Watch in 2018 and Beyond

ReadWriteStart

Much has been written about the tech industry’s sexist undertones. In 2017, Silicon Valley faced a “reckoning” for its gender-driven decision-making and tolerance of sexual harassment. From marginalizing women’s ability to contribute to the field because of their biological makeup to holding them to higher standards in order to earn leadership roles, the business world […].

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Tech Marathoners: John Wookey Part 2

deal architect

We ran yesterday Part 1 of the interview with John Wookey. Part 2 below focuses on his view of the future of the industry. The next-gen of apps will "give more than they take" AI is being delivered now as.

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Three Customer Discovery Tips For Building An Innovative Company

YoungUpstarts

by Joanna Malaczynski, founder of DESi. If you are building an innovative company, you will have to spend a good chunk of your time on customer discovery. Here are three tips for you based on my discussions with entrepreneurs who have come before you: Take Time to Understand the Needs and Expectations of Your Customers. Before you do anything else, you need to take time to understand the needs and expectations of your customers on an ongoing basis as you develop your product and business.

Customer 153
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How I got $1M investment in a currywurst queue

The Next Web

You can’t build an empire alone. You need partners, team members, customers, investors, and other people to help you. But it’s hard to get to some people. Extending your network with the right investors, customers ,or future employees can be very tough. Additionally a lot of people think that the only way to connect with high profile people is to get a warm intro.

Web 128
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A High Growth SaaS Playbook – 12 Metrics to Drive Success

For Entrepreneurs

I recently gave a talk at the 2018 SaaStock NYC conference in June. I had two goals I wanted to accomplish, present a simple model to understand SaaS business and to show a simple model of a SaaS business and to show the key levers a CEO can pull to achieve the greatest impact on their business.

Metrics 115
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Relational Databases: Gradually, then Suddenly?

deal architect

In The Sun Also Rises, the Ernest Hemingway character is asked “How did you go bankrupt?”. His response ‘Two ways. Gradually, then suddenly” I thought of that relative to relational databases during a meeting with Hasso Plattner of SAP in.

Database 150
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Wilkins Finance Cryptocurrency Predictions For Summer 2018

YoungUpstarts

If there’s one thing for sure with cryptocurrencies, it is that nothing is certain and something unexpected is always happening. In the last year, Bitcoin has seen some astonishing peaks and troughs in value. Other currencies have had a rocky time too. So, what does summer 2018 hold in store for the newcomer of assets? Reviewing the market. Last year, people started to realise that cryptocurrencies were here to stay and had real-world applications.

Finance 147
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How to get voice-enabled apps right in the age of ?smart? everything

The Next Web

Voice automation is on everyone’s mind this year, and for good reason. Siri, Alexa, and their peers have sparked visions of a science-fiction-like future and generated excitement around their potential to help simplify our lives with a widely accessible, responsive user interface. Yet this technology is still in its infancy. While we’re all intrigued by the possibilities, most people are rightfully skeptical of whether voice applications will live up to their promised potential or crash and burn

Web 121
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Nine Ventures Pitch at Impact Hub’s Inaugural Workforce Development Accelerator Demo Day

SiliconHills

Nine ventures pitched solutions to provide better jobs for Austin’s low-income workers at Impact Hub’s inaugural Workforce Development Accelerator Demo Day Monday night. The 11-week accelerator, sponsored by Capital City Innovation, Workforce Solutions and Impact Hub, worked with nine ventures. Other sponsors included Google, JPMorgan Chase & Co., BuildFax, and Digi.City.

Developer 103
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Tech Marathoners: John Wookey Part 2

deal architect

We ran yesterday Part 1 of the interview with John Wookey. Part 2 below focuses on his view of the future of the industry. The next-gen of apps will "give more than they take" AI is being delivered now as.

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Want To Win Over Employees? Learn To Listen Like A Leader

YoungUpstarts

by Leslie Peters, author of “ Finding Time to Lead: Seven Practices to Unleash Outrageous Potential “ My team and I recently led a two-day training course at a 120,000-person company. At the beginning of courses like these, we always ask attendees: “What do great leaders do?”. Do you know what makes it into the top three answers 90 percent of the time?

Employee 145
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Book and Survey: Depression – A Founder’s Companion

Feld Thoughts

Mahendra Ramsinghani, my friend and co-author of Startup Boards: Getting the Most Out of Your Board of Directors , is starting work on his third book to be titled Depression – A Founder’s Companion. If this is an important topic to you, please spend 10 minutes on the survey Mahendra is doing. After the recent passing of Kate Spade and Anthony Bourdain, the conversation around depression and suicide has escalated in a generally constructive way.

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4 Tips for Launching a Successful Kickstarter Campaign with Little Money

The Startup Magazine

If you have a great idea for a startup but not enough funds, launching a Kickstarter campaign is a good option for procuring them. This crowdfunding website is very open with its stats , so you can see exactly how good your chances are depending on your chosen niche. Nearly 146,000 projects have already been founded by successful Kickstarter campaigns, but if you want yours to join this number, you’ll need to run it wisely.

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Tech Marathoners: John Wookey

deal architect

I am excited to start a new series of interviews with tech executives who have seen the industry evolve over a minimum of two decades. They have helped analyze, envision, develop and take to market some of the most influential.

Developer 150
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3 Ways To Promote Your Brand On LinkedIn Using Video

YoungUpstarts

by Jack Anzarouth, president of Digital Ink Marketing. It’s been well documented that LinkedIn was a bit late to the game when it comes to adopting video, but the largely B2B site has fully embraced it now. Scroll through your feed on the site these days and it will be full of videos vying for your attention. Now that LinkedIn and its 350 million registered users have joined the ranks of the social media platforms with moving pictures, the question becomes: how can you use video on the platform

Video 145
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Book: The Hard Break

Feld Thoughts

Aaron Edelheit recently came out with a great book titled The Hard Break: The Case for a 24/6 Lifestyle. . He interviewed me as he was writing it so I show up a few times, along with a few friends that I sent his way. The subtitle is a good hint – instead of a 24/7 life (where you are always on, especially in a work context), Aaron suggests 24/6, where there is a full 24 hour “hard break” each week.

Channel 77
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How to Make an Animated Explainer Video That Resonates With Your Audience

Up and Running

Animated explainer videos are engaging and can help you create strong connections with current and potential customers. In this article, we’ll cover what makes a great animated explainer video, and how to create one for your business. Why animated videos? Wait, aren’t all well-crafted explainer videos engaging? Well, yes, but with animation, you have some extra benefits that you may not have thought about: They are great for explaining complex products .

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Quickly Unpacking ATT’s Acquisition Of AppNexus

Haystack

What does a massive telco do to follow up an $85B acquisition of Time Warner? Spend about $1.6-$2.0B on AppNexus, of course. In an age where $7.5B exits like that of GitHub to Microsoft make the big waves, acquisitions like that of AT&T buying AppNexus can feel, relatively speaking, small — but that would be a mistake to perceive it that way.

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The Unbelievable Power Of Outward Leadership – The True Secret To Employee Engagement

YoungUpstarts

by Kimberly White, author of “ The Shift: How Seeing People as People Changes Everything “ The research is clear that employee engagement has a powerful positive impact on turnover and productivity. But all too often, engagement initiatives don’t work. They only give employees one more thing they have to do. So how can leaders increase engagement without alienating employees with more programs?

Employee 140
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Dystopian Technocapitalist Hellscape

Feld Thoughts

Mona List Overdrive has come true. And Pattern Recognition is on the horizon. I knew that Dominos was paving America’s roads , but I didn’t realize they were branding them. Farhad Manjoo has a good article in the NYT titled How Tech Companies Conquered America’s Cities. A key trope in sci-fi is that corporations will take over, well, everything.

America 74