Up and Running

MAY 21, 2014

John Jantsch is a marketing consultant, speaker and the best-selling author of Duct Tape Marketing , Duct Tape Selling , The Commitment Engine , and The Referral Engine. Last week I had the privilege of inviting John to join me for a free webinar providing information from John’s new book, Duct Tape Selling.

Marketing 72

Marketing Social Media Sales Media 72

The Startup Magazine

SEPTEMBER 20, 2023

(Image Source: Orbit Media ) Long-form content can be used to build authority, credibility and thought leadership on a topic which is excellent for search engine optimisation (SEO). Meanwhile, short-form content ranks number one for lead generation and engagement.

Leadership 124

Leadership Artificial Inteligence Social Media SEO 124

Startup Professionals Musings

MARCH 9, 2020

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Continually add new marketing and distribution partners. Real growth always requires real marketing.

Social Media 329

Social Media Metrics Viral Channel 329

ConversionXL

NOVEMBER 10, 2021

Except it does it without relying on organic search engine optimization to make an impact. What both do differently from typical content marketing pieces is speed up lead generation by directing prospects to a landing page to capture details. In the consideration stage, use demo videos, webinars, free trials, etc.

Advertising 131

Advertising Cost Customer PR 131

The Startup Magazine

OCTOBER 5, 2020

Leads are the lifeblood of any company. Lead generation is crucial. That’s why it’s essential for startups to commit to continually improving their lead nurturing sequence. It’s essential to identify your “traction” lead-sources as early as possible and then leverage them fully.

Customer 90

Customer Lead Generation Early Stage Social Media 90

Duct Tape Marketing

AUGUST 8, 2019

I enjoy how John and Duct Tape Marketing clarify online marketing in such simple terms, especially search engine optimization (SEO). While sitting in on John’s webinar something hit me: This was exactly what I needed at this point of my business. I also recommend the Duct Tape Marketing Podcast). AND boy, was I wrong. Trust me, I know.

San Diego 55

San Diego Marketing SEO Social Media 55

crowdSPRING Blog

JANUARY 28, 2019

Social Triggers is the brainchild of Derek Halpern – entrepreneur, marketing expert, and one-man success engine. Marketing Profs is an educational marketing website featuring articles, online courses, webinars, and tutorials. Neil Patel’s Blog. Social Triggers. Image courtesy of Eventual Millionaire. Marketing Profs.

Small Business 106

Small Business Marketing Social Media SEO 106

Duct Tape Marketing

MAY 4, 2016

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. In each of the channels below I’ve listed some of my favorite tools and then linked to article and resources where you can learn more about the topic in general. Lead Generation with Facebook Ads.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

MARCH 6, 2019

The inability to retarget video viewers doesn’t preclude lead generation. LinkedIn offers Lead Gen forms that overlay Sponsored Content, which removes the need for visitors to go to a separate landing page. WP Engine went with a visually impressive but more traditional campaign.

Video 129

Video B2B Technical Review Campaign 129

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Put out regular press releases for search purposes and general visibility. Generate leads for your product. Get exposure for your expertise.

Marketing 257

Marketing SEM Viral Social Media 257

ConversionXL

NOVEMBER 3, 2016

For further reading on B2B goals and measurement, check out this article on better measuring lead generation. Webinars perform particularly well in a B2B context. You can also tease out more information from these and better qualify leads for your sales team. Lead Scoring and Prioritization. Image Source.

B2B 48

B2B Conversion B2C Sales Cycle 48

Duct Tape Marketing

MARCH 1, 2016

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Lead generation is essentially a game of channels more than tactics.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Startup Professionals Musings

NOVEMBER 2, 2013

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Maybe it’s time to sign up for a few free Webinars, or even invest in an expert consultant in this area. My advice is to pick one, start slow, and spread out as you learn.

Social Media 267

Social Media Media Social Network Viral 267

Duct Tape Marketing

MAY 20, 2020

So while some businesses are still struggling with how to remake themselves, I want to suggest that right now is the time to look inward and seek referrals from your existing customers and partners as a primary lead generation initiative. Ask your customers. First and foremost, communicate with your existing customers. Teach referrals.

Campaign 101

Campaign Lead Generation Partner Audience 101

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Put out regular press releases for search purposes and general visibility. Generate leads for your product. Get exposure for your expertise.

Marketing 265

Marketing Viral SEM Startup 265

VC Cafe

JANUARY 20, 2014

George at JetBlue and Jane Lansing at Emerson have engineering backgrounds. These quants work with more vendors than ever, while building their own customized analytics engines. They are learning to balance the culture clash between IT and Marketing by augmenting measurable digital experiences like video, webinars and Mobile.

B2B 111

B2B Technology PPC Marketing 111

Growthink Blog

NOVEMBER 8, 2011

Accessibility I ran a Webinar last month using a new Webinar technology. So, many ipad owners emailed me that they couldn't access the Webinar. The first is that the more content you have on your website, the more preference search engines like Google will give your site when ranking it for desired keywords. read more.

Technical Review 78

Technical Review Email Search Differentiation 78

www.clickz.com

JANUARY 7, 2013

Search Engine Watch. Webinars Conferences & Expos. Whats the Most Powerful Use of Big Data for Lead Generation Marketing in 2013? ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. SES Events. Topics Stats & Tools Training & Education Jobs White Papers. Touch Edition.

Social Media 86

Social Media Media B2C New York 86

Up and Running

NOVEMBER 2, 2015

Offer a webinar or mini class. If you offer a class or a webinar, you can collect contact information as people register for the event. Wondering what kind of class or webinar to host? If you run an online marketing company, host a webinar to teach people search engine optimization tricks. Utilize Square.

Email 60

Email Customer Lead Generation Hosting 60

Startup Professionals Musings

JULY 29, 2016

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Continually add new marketing and distribution partners. Real growth always requires real marketing.

Social Media 120

Social Media Metrics Viral Channel 120

YoungUpstarts

SEPTEMBER 10, 2012

Telling your story and answering customer questions with thoughtful, relevant, engaging content can improve your awareness, lead generation, conversion rate, sales, and loyalty.”. The product is your process: develop your own system and turn it into a product, e-book, webinar, or blogpost. Ann Handley and C.C.

Marketing 212

Marketing Equity Social Media Audience 212

Startup Professionals Musings

JULY 9, 2011

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Maybe it’s time to sign up for a few free Webinars, or even invest in an expert consultant in this area. My advice is to pick one, start slow, and spread out as you learn.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Put out regular press releases for search purposes and general visibility. Generate leads for your product. Get exposure for your expertise.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Put out regular press releases for search purposes and general visibility. Generate leads for your product. Get exposure for your expertise.

Marketing 146

Marketing SEM Viral Social Media 146

Startup Professionals Musings

JUNE 4, 2010

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Maybe it’s time to sign up for a few free Webinars, or even invest in an expert consultant in this area. My advice is to pick one, start slow, and spread out as you learn.

Social Media 222

Social Media Media Marketing Social Network 222

Duct Tape Marketing

APRIL 17, 2024

Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.

Artificial Inteligence 75

Artificial Inteligence ChatGPT Differentiation Technical Review 75

Duct Tape Marketing

APRIL 11, 2022

If you want a deeper understanding, I talk more about ecosystem balancing in my book, The Ultimate Marketing Engine. Some examples are; create content together, create special offers for each other's clients, create co-marketing opportunities, interview each other, host webinars for each other's audiences, hold events together, etc.

Programming 87

Programming Small Business Advisory Board B2B 87

Duct Tape Marketing

AUGUST 6, 2014

Although average close ratios vary by industry and market, if you are in a competitive environment and closing more than 15 – 25% of your QUALIFIED leads you are on the right track! All of these clients were closing their fair share of the leads they were generating. Lead Generation is a Marketing Function.

Sales 64

Sales Lead Generation Marketing Social Media 64

ReadWriteStart

MAY 12, 2011

Then Taariq Lewis from San Francisco, California, presented Stanzr, a lightweight online events platform specifically focused on moving qualified leads generated through webinars towards a close. For example, let's say an enterprise marketing organization hosts a large webinar using ON24 and generates 2,500 attendees.

San Francisco 125

San Francisco Entrepreneur Silicon Valley India 125

ConversionXL

FEBRUARY 7, 2014

When a business increases it’s webinar attendance by 1000% & net $40,000 in the first 3 sessions, you should probably listen to what they’re doing right. This week, I had the opportunity to sit down with Lars Lofgren - Growth Manager of KISSmetrics.com , whose job is specifically to get more leads for his software company.

Software 93

Software Churn Rate eCommerce Flash 93

Up and Running

JULY 21, 2011

Credibility builder (“how-to”, webinars or statistical videos). Lead generator (think “sales letter or sales presentation” but in video). YouTube right now is the second largest search engine after Google. Ad or info on other websites (think advertising or strategic alliances). Where can you use the video?

Video 71

Video Lead Generation Search Engineer 71

YoungUpstarts

OCTOBER 1, 2014

These days social media sites like Google+, Facebook, and LinkedIn are becoming more and more like search engines. Study after study shows video is more effective than text in terms of SEO, lead generation, attracting prospects to your website, keeping them engaged while they are there, and ultimately converting them into customers.

Social Media 187

Social Media Marketing Video Media 187

David Teten

DECEMBER 3, 2019

For our content creation, we use tools such as Canva (graphic design) and GoToStage (webinars platform) to create and share content for prospects to find.”. Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” 3) Raise capital. Her answer? ‘I

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

APRIL 20, 2017

When it comes to social media marketing, any small business can utilize their online presence for lead generation. But, if social media marketing is so easy to leverage, then why do 65% of companies state, according to Hubspot, that lead generation and traffic is one of their top marketing concerns?

Social Media 56

Social Media Media Michigan Lead Generation 56

Duct Tape Marketing

SEPTEMBER 22, 2014

Think of Rainmaker as a completely re-engineered WordPress core that also includes the entire Studio Press theme library built on the Genesis framework, SEO tools, landing page creation tools, forum, a podcast module, A/B split testing, and a membership module all locked down with bullet proof WordPress hosting.

SEO 68

SEO Affiliate Web Hosting 68

Duct Tape Marketing

MARCH 27, 2018

The key is to continue to position yourself as the expert in your field, and the best way to do this is to create and aggregate content into one place to show not only your visitors that you know what you’re talking about, but search engines as well. Have I lost you? I hope not! Creating content – An evolved approach.

Aggregator 74

Aggregator Engineer Social Media SEO 74

ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. They haven’t completed a form, joined a webinar, or requested a demo. Sales finds aligned accounts and works with marketing to create customized journeys. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active.

Customer 98

Customer Marketing Channel Acquisition 98