article thumbnail

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
article thumbnail

Why Companies and Government Do “Innovation Theater” Instead of Actual Innovation

Steve Blank

The type of disruption most companies and government agencies are facing is a once-in-every-few-centuries event. Metrics are used to manage process rather than creation of new capabilities, outcomes and speed to deployment. This article previously appeared in the Harvard Business Review. are obstacles for innovation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Marketing Trends to Help You Grow Your Restaurant

The Startup Magazine

Mobile Marketing. The popularity of smartphones and the fact that most people read and respond to text messages more quickly than other content continues making mobile marketing a drawcard right now. Why not take advantage of location-targeted mobile ads, in particular, to generate new leads and get more people through your doors?

Marketing 158
article thumbnail

How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. The Mobile Gap & The Problems It Causes. This number increased by 27.1%

Mobile 48
article thumbnail

Google Maps Mobile

SoCal CTO

skip to main | skip to sidebar SoCal CTO Wednesday, February 28, 2007 Google Maps Mobile I recently downloaded Google Maps Mobile for my Treo. He is a frequent speaker at industry and academic events. Its works great. And there was a big surprise. It includes traffic! If you havent checked it out, its pretty amazing.

article thumbnail

The Definitive Guide to Google Analytics 4

ConversionXL

For the first time ever, Google has rebuilt it’s platform from the ground up, transforming how data is collected to deliver holistic measurement across websites and mobile apps. A model based on users and events. The focus in GA4 is very much on users, with each interaction labeled as an event. Enhanced measurement events.

Analytics 146
article thumbnail

Events and Networking in Los Angeles

SoCal CTO

skip to main | skip to sidebar SoCal CTO Friday, February 23, 2007 Events and Networking in Los Angeles One of the issues I discussed in Innovation and Geography was that the geography and traffic in Los Angeles generally makes it more difficult for networking. He is a frequent speaker at industry and academic events.