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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. The Mobile Gap & The Problems It Causes. This number increased by 27.1%

Mobile 48
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How to Segment A/B Test Results to Find Gold

ConversionXL

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. vs. mobile traffic. Why is it easier to detect 10% vs 12% desktop than 5% vs 6% mobile?

Chad 112
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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Google Analytics also tracks on-site behavior through events and goals. Mixpanel’s event-based tracking is fundamentally different than the Google Analytics pageview model. Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. The core use cases.

Analytics 119
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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141
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Entrepreneurship in the Fast Lane

Growthink Blog

goods and services, especially services, and they are expanding in aggregate at a rate that even 10% U.S. A strong results and metrics-focused approach. He describes it best: "What we call here a Black Swan is an event with the following three attributes. These are fantastic new markets for U.S. But a few constants remain.

Africa 104
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A Primer on Startup Metrics – Which Analytics Tool to pick. - Startup Lessons Learned

klinger.io

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. A Primer on Startup Metrics – Which Analytics Tool to pick. Disclaimer: This post focuses on web products - but you could apply the same concepts for mobile. ⇓ Work. ?.